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I received an email recently about a new service from Diigo called WebSlides which lets you, as they say, "convert your bookmarks into slideshows." However, I think their marketing plan to sell WebSlides as just another bookmarking tool is doing it a disservice. I initially could not imagine why I would want my bookmarks saved as slideshows, but I immediately saw the value of the app as a training tool. I could picture WebSlide users making a walkthrough of how to use a particular website, presenting the features of a new web service, or making a WebSlide show to be used in a classroom setting. WebSlides' value is not just in the way it lets you stitch together a series of web pages together to form a slideshow; it is the ability to add sticky notes, highlights, and integrated annotations to the slideshows that make the service so useful. In addtion, you can record and narrate tracks to go along with the slideshow or add music. Some other suggestions for the use of WebSlides, as noted on their site, include: Show a list of houses to real estate clients Review a list of job candidates found online Bundle important course resources for students Assemble all the pages on a specific family line Provide guided use cases for potential customers Share the favorite places you would like to visit with your friends and blog readers Provide a quick briefing, a simple tutorial or guided tour on any subject.

Diigo Debuts WebSlides - The Ten-Minute Preso Fix Normally, I wouldn’t pop a vendor’s release in the Exclamation blog, but I really think that Diigo has come up with a pretty novel idea. Slideshows, when they’re good, tell a story. And that’s exactly what Exclamation is about - telling kick-ass stories. This morning, Diigo officially released WebSlides. They’re probably hanging out at Office 2.0 right now, basking in the glory of their slideyness. This release puts social tagging and bookmarking a little bit closer to the average joe, as it lets them enjoy the benefits of the medium without having to learn the guts of how it works. Here’s a good example of how WebSlides looks: a slideshow on genealogy 2.0. We’ve been using Diigo here at LaunchSquad for about five months, and while we normally use it to forward cool sites around the office (and share with clients), there are some pretty solid applications for marketing, PR, social media and communications here too. WebSlides allows the user to make a slideshow of anything they tagged in Diigo. So, for example, if you have about 10 minutes and a decent wireless connection, you can prepare a narrated clip portfolio to show some of your company’s work (e.g. great articles written about your company or your clients). As long as these sites are already bookmarked in Diigo, you can pop them into the drag-and-drop interface and create the show very quickly; a web-slides feature has always been an Achilles heel of PowerPoint. (Well, geez, one of many - who am I kidding, here?) WebSlides differs from, say, Slideshare, because (1) it’s not just for uploading pre-existing Pages or PowerPoint presentations into a slideshow. It’s meant for making web-clipping slideshows, quickly. Not to diss Slideshare too much; they’re good for what they are - a post-presentation YouTube - but you really can’t make anything that looks too polished due to their bric-a-brac UI. For the time being, I’d go easy on using sound and narration gratuitously on WebSlides, as it doesn’t seem to have quite caught up with the rest of the product, but Diigo is usually good about fixing all bugs in a few weeks. WebSlides is a practical innovation from a company that’s been percolating with good ideas for some time now.

DIIGO: At first I wasn't sure this was going to be cool, but then I changed my mind. Diigo is a way to do research online and create a virtual "web report" of content and links which you can use later to collect information and/or share with others. Imagine doing research on a topic like "HTML programming" and bookmarking each page of relevant information with highlighted portions that you can evaluate later. If you can imagine it, then Diigo is where you sould spend some time. I dig it, you might too.

this recession will be good for innovation because recessions generally are

A recession means technologists cease to be paid vast amounts to duplicate the work of others

low-cost high-impact physical events we've created (Ignite, hacker meetups, coworking spaces, foo/bar camps) will thrive

Trust is communal: Trust is now created in a wiki-way. The social tools of 2.0 (eg diigo) make it ever easier for people to share what they think of a product or a supplier with their community, rapidly and in a way that is much more readily trusted by most consumers than old-style marketing messages. Sony tells you its PlayStation 3 is the dog's. The community tells them its made a heap of mistakes (1.1m views on YouTube of How to Kill a Brand 1.1m of PS3 vs Wii - apple style). How does your shop help the community decide what to trust?