75% of consumers find many forms of marketing personalization creepy, new study says | ... - 0 views
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Jeff Andersen on 21 Feb 18Dive Brief: Seventy-five percent of consumers find many forms of marketing personalization at least somewhat creepy and 40% of brands admit to being creepy, according to new research by customer experience intelligence platform InMoment made available to Marketing Dive. About half of consumers surveyed for the group's "2018 CX Trends Report" said they keep shopping with brands after a creepy experience, but 22% reported leaving for other brands. Millennials reported experiencing creepy marketing strategies from banks (56%), healthcare companies (52%) and technology companies (51%). After a bad experience with a brand, 20% of consumers reported being angry, while brands assumed the number is only 10%. One in five consumers tell friends about marketing experiences that they consider creepy, and one in 10 share "Big Brother-type experiences" on social media. Nearly half of consumers, or 46%, say they hesitate to give away information because they feel like they don't receive value from disclosing the information.
