Growing Pains at Yearbook.com - 0 views
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Sometimes gritty and often silly, MyYearbook.com is a popular social networking forum for teens who want to flirt, post poetry and compete in photo and video "battles." They vie to be voted "best looking" and to display the "best tattoo or piercing." This uninhibited site--subjects cover everything from fashion to incest--attracts eyeballs.
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MyYearbook had 4.5 million unique visitors in June, a 36% increase in a year, says ComScore (nasdaq: SCOR - news - people ). The number of MyYearbook pages viewed that month climbed fivefold from the year before, to 1.3 billion. Piczo, a similar teen site, had 1.4 million unique visitors and 81 million page views.
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MyYearbook, created in 2005, had very little advertising until last year. Now, with marketers interested in tapping into the unguarded gabfest, MyYearbook's founders--siblings Geoffrey, David and Catherine Cook--want to exploit the conversations without turning users off.
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