6 Simple Steps to Successful Remarketing in Google AdWords - 0 views
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Remarketing is an advertising strategy that targets potential customers who have already visited your website. Now that you've had a good laugh at Bobby's remarketing journey, we're ready to dive in. In Google AdWords, there are four types of Remarketing:- - Standard Remarketing - Dynamic Remarketing - Remarketing lists for Search Ads (RLSA) - Video Remarketing Retargeting display ads are actually one of the best bets you've got when 98% of your site traffic won't convert. AdWords offers diverse website retargeting, allowing you to target specific URLs with advanced customization. Meaning you can easily segment audiences by funnel stages and landing page visits.
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More Google Reviews
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Klicksafe tv ad with subtitles [PSA] - 0 views
Many new 'friends' to be made online, but what about dollars? - 0 views
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Even Google has failed to extend its golden touch to social-networking sites. In 2006 Google paid MySpace $900 million to place ads on its pages. The search giant also operates its own social network, Orkut, which has been growing, especially outside the US. But in a February call with financial analysts, Google cofounder Sergey Brin conceded that the investments “didn’t pan out as well as we had hoped…. I don’t think we have the killer best way to advertise and monetize the social networks yet.”
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“People clearly, especially on the social networks, [are] not particularly interested in clicking on the ads,” says Mr. Brooks, who as editor of socialnetworkingwatch.com has followed the online industry for a decade. “Advertising needs to evolve, and social networks are forcing this change. People are really tired of being assaulted [by ads], but they still love to buy.”
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As users share personal information within their networks, companies have an opportunity to capture and employ this data for targeted marketing. Social networks are building huge databases about where users go and the people they connect with, says Fred Stutzman, a doctoral candidate at the University of North Carolina who studies social networks.
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America's Libraries adapted to digital age - 0 views
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As a group, libraries have embraced the digital age," said Lee Rainie, founding director of the Pew Internet & American Life Project, which has surveyed public attitudes toward libraries. "They've added collections, added software and hardware, upgraded the skills of their staff. A lot of institutions have had to change in the Internet age, but libraries still have a very robust and large constituency." A December 2007 Pew survey found that more than half of Americans — 53% — visited a library in the past year. That's expected to grow as more people look for free resources and entertainment in a slowing economy.
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At the one-room Watha T. Daniel/Shaw Interim Library in the District of Columbia, books still line the shelves. But on one recent day, almost every adult at the library sat in front of a computer, surfing the Web, checking e-mail or visiting a social networking site.
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The analysis found that libraries are thriving in the Internet age: •Attendance increased roughly 10% between 2002 and 2006 to about 1.3 billion. Regionally, Southern states lag the rest of the country in visits per capita. •Circulation, which measures how often library visitors check out print or electronic materials, increased about 9%, from 1.66 billion to 1.81 billion during the five-year period.
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Propaganda Techniques in Literature and Online Political Ads - 0 views
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In this lesson, students draw conclusions from an analysis of propaganda techniques used in a piece of literature-such as the novel Brave New World, the play The Crucible, or the movie Dr. Strangelove-and political advertisements posted on the Internet. Students also make connections to their own world by looking for examples of propaganda in other media, such as print ads and commercials.
Counteracting Cyberbullying Inside/Outside of School Grounds - 0 views
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The problem is that most incidents of cyberbullying occur off-campus because students have more unsupervised time. But the impact is at school where students are physically together. Although there is no data on the extent of harmful impact, anecdotally, it is clear that some incidents lead to students avoiding or even failing school, committing suicide and even becoming violent.
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Studies on cyberbullying reported in the December 2007 issue of Journal of Adolescent Health reveal that both perpetrators and targets of cyberbullying report significant psychosocial concerns and increased rates of involvement in offline physical and relational aggression
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One study reported that the victims of cyberbullying were eight times more likely than other students to report bringing a weapon to school. The concerns for student safety are very real. Students who do not believe school officials can help them may seek their own revenge or refuse to come to school.
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Do school officials have the authority to impose discipline in response to harmful off-campus online speech? Should they? This is a major challenge facing school administrators today. Many state legislatures are now adding statutory provisions requiring schools to incorporate cyberbullying into bullying prevention policies. But this has presented some concerns. For example, in Oregon and Washington, language incorporated into cyberbullying legislation appears to restrict administrators from responding to any off-campus bullying regardless of the harmful impact on campus. Administrators from these two states are advised to check with their legal council. Administrators in other states should understand that the American Civil Liberties Union is trying to use language in the cyberbullying statutes to override federal case law and restrict administrators from doing anything in response to off-campus harmful speech.
Social Networking Gets Schooled - 0 views
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As a whole, the education industry is usually relatively slow to integrate technology into the classroom. In lots of schools nationwide, unbridled access to computers and the Internet is still the exception rather than the rule.
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The moment students get outside of the classroom, on the other hand, social networking is almost a daily ritual.
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Dedicated commercial Web 2.0 products and social networking applications are still too new and too rich for typical school leaders to afford. So third-party providers are more likely to offer technology services to students and their schools to expand their horizons in ways never before possible. For example, some school districts are going beyond e-mail technology and using collaboration software and online services to share information, host Web conferences and assign tasks and projects.
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To today's students, online social networking is almost second nature outside of the classroom. What about inside the classroom? Educational software and services are taking a cue from Facebook and MySpace, adding a twist of online collaboration and interaction that brings students, teachers and parents together.
Do You Read Blocked Blogs? at Change Agency - 0 views
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This morning, Bud The Teacher, posted a request for designs for a 21st Century version of the “I Read Banned Books” buttons that we are all so familiar with. In response to this request, I played around with an idea:
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Bud the Teacher and Stephanie Sandifer are planning an I read blocked blogs day. This is going to be an event for educators advocating access. It would also be a great time to talk about ways to monitor when you provide access. This also happens to be the first aspect of ad4dcss and we've listed it on the wiki. They have shirts that people can get and buttons for your blog.
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This is going to be a great project.
ad4dcss » Video Contest - 0 views
The Dark Side of Web Anonymity - 0 views
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Malicious gossip posted by unidentified users is sparking a new debate about free speech online. As the legal debate rages, some students are trying another tactic to shut down anonymous gossip online: attacking the sites' business model. They're organizing boycotts of JuicyCampus and similar ventures, to cut off traffic and, by extension, ad revenue.
ICT in Education - 0 views
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This is a gem from UK for "users, teachers, leaders and managers" of educational ICT. As members of ad4dcss are, like it or not, leaders (with all that entails) I think we will find much helpful here. Also this is home of the e-book, "Coming of Age" and soon to be released "Coming of Age 2.0" that are just slightly relevant.
Cyberbullying-Talent Show [PSA] - 0 views
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In this lesson, students draw conclusions from an analysis of propaganda techniques used in a piece of literature such as the novel Brave New World, the play The Crucible, or the movie Dr. Strangelove and political advertisements posted on the Internet. Students also make connections to their own world by looking for examples of propaganda in other media, such as print ads and commercials.