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Imagine A Flying Pig: How Words Take Shape In The Brain : NPR - 3 views

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    Just a few decades ago, many linguists thought the human brain had evolved a special module for language . It seemed plausible that our brains have some unique structure or system. After all, no animal can use language the way people can. However, in the 1990s, scientists began testing the language-module theory using "functional" MRI technology that let them watch the brain respond to words. And what they saw didn't look like a module, says Benjamin Bergen, a researcher at the University of California, San Diego, and author of the book _Louder Than Words_. "They found something totally surprising," Bergen says. "It's not just certain specific little regions in the brain, regions dedicated to language, that were lighting up. It was kind of a whole-brain type of process." The brain appears to be taking words, which are just arbitrary symbols, and translating them into things we can see or hear or do; language processing, rather than being a singular module, is "a highly distributed system" encompassing many areas of the brain. Our sensory experiences can also be applied to imagining novel concepts like "flying pigs". Our sensory capacities, ancestral features shared with our primate relatives, have been co-opted for more recent purposes, namely words and language. Bergen comments, "What evolution has done is to build a new machine, a capacity for language, something that nothing else in the known universe can do," he says. "And it's done so using the spare parts that it had lying around in the old primate brain."
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Archaeologists discover 2500 year old lost language - 0 views

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    "Evidence for a forgotten ancient language which dates back more than 2,500 years, to the time of the Assyrian Empire, has been found by archaeologists working in Turkey. ... His analysis systematically rules out not only common languages from within the Assyrian Empire, but also other languages of the time -- including Egyptian, Elamite, Urartian or West Semitic. Even at its most generous, his assessment suggests that only 15 of the legible names belong to a language previously known to historians. ... More convincing is the theory that the language in question may have been spoken by a people from somewhere else in the Assyrian Empire who were forcibly moved by the administration." More coverage: http://www.independent.co.uk/news/science/archaeology/ancient-language-discovered-on-clay-tablets-found-amid-ruins-of-2800-year-old-middle-eastern-palace-7728894.html Link to the study: http://www.jstor.org/discover/10.1086/664450?uid=3738032&uid=2132&uid=2&uid=70&uid=4&sid=56160246193
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Indo-European Languages Originated in Anatolia [Turkey], Biologists Say - NYTimes - 0 views

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    "Biologists using tools developed for drawing evolutionary family trees say that they have solved a longstanding problem in archaeology: the origin of the Indo-European family of languages. ... Dr. Atkinson's work has integrated a large amount of information with a computational method that has proved successful in evolutionary studies. But his results may not sway supporters of the rival theory, who believe the Indo-European languages were spread some 5,000 years later by warlike pastoralists who conquered Europe and India from the Black Sea steppe."
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Language: What Lies Beneath - 1 views

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    2006 NPR interactive news special on the social underpinnings of language, containing short sound bites with various language researchers. 5 topics are covered: the importance of context in helping deduce meaning, social connections and language, Theory of Mind (how humans observe each other, gauging the effect that words are having on listeners, in order to assess others' beliefs, intentions and desires), and empathy. The video clip of Kanzi, the bonobo ape, cooking hamburgers with his human friends is a classic!
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Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
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  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
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In the beginning was the word: How babbling to babies can boost their brains - 2 views

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    The more parents talk to their children, the faster those children's vocabularies grow and the better their intelligence develops. The problem seems to be cumulative. By the time children are two, there is a six-month disparity in the language-processing skills and vocabulary of toddlers from low-income families. Toddlers learn new words from their context, so the faster a child understands the words he already knows, the easier it is for him to attend to those he does not. Dr Anne Fernald, of Stanford, found that words spoken directly to a child, rather than those simply heard in the home, are what builds vocabulary. Plonking children in front of the television does not have the same effect. Neither does letting them sit at the feet of academic parents while the grown-ups converse about Plato. The effects can be seen directly in the brain. Kimberly Noble of Columbia University studies how linguistic disparities are reflected in the structure of the parts of the brain involved in processing language. Although she cannot yet prove that hearing speech causes the brain to grow, it would fit with existing theories of how experience shapes the brain. Babies are born with about 100 billion neurons, and connections between these form at an exponentially rising rate in the first years of life. It is the pattern of these connections which determines how well the brain works, and what it learns. By the time a child is three, there will be about 1,000 trillion connections in his brain, and that child's experiences continuously determine which are strengthened and which pruned. This process, gradual and more-or-less irreversible, shapes the trajectory of the child's life.And it is this gap, more than a year's pre-schooling at the age of four, which seems to determine a child's chances for the rest of his life.
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Unpacking the Science: How Playing Music Changes the Learning Brain - 2 views

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    This article examines Nadine Gaab's 2014 study which established a connection - in both children and adults - between learning to play an instrument and improved executive functioning, like problem-solving, switching between tasks and focus. The article also cites the research of neuropsychologist Ani Patel, who advances the OPERA theory of music's benefits for learning. Patel notes "music is not an island in the brain cut off from other things, that there's overlap, that's the 'O' of OPERA, between the networks that process music and the networks that are involved in other day-to-day cognitive functions such as language, memory, attention and so forth," he says. "The 'P' in OPERA is precision. Think about how sensitive we are to the tuning of an instrument, whether the pitch is in key or not, and it can be painful if it's just slightly out of tune." That level of precision in processing music, Patel says, is much higher than the level of precision used in processing speech. This means, he says, that developing our brains' musical networks may very well enhance our ability to process speech. "And the last three components of OPERA, the 'E-R-A,' are emotion, repetition and attention," he says. "These are factors that are known to promote what's called brain plasticity, the changing of the brain's structure as a function of experience."
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The Tangled Roots of English - 0 views

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    Researches might be closer to discovering the root of English. They discuss new theories and evidence.
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Skinner Reinforcement Theory - 3 views

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    Negative vs. Positive Language
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Who Really Invented the Alphabet-Illiterate Miners or Educated Sophisticates? | Biblica... - 2 views

  • . We must be careful not to be blinded by the genius of the invention of the alphabet, and assume, therefore, that such a breakthrough could be born only in the circles of highly educated scribes
  • the inventors of the alphabet could not read Egyptian—neither hieroglyphs nor hieratic.
  • The Semitic inventors of the alphabet found a new way of representing spoken language in script: Rather than capture whole words, they represented individual phonemes with icons. They were thus able to find a new solution for the picture-sound relationship. This leap in thought lead to a great innovation: a new, single, fixed relationship between picture and sound.
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  • My theory is that the alphabet was invented on the periphery of society, in Sinai, by people of Levantine origin, probably from somewhere on the Phoenician coast.
  • It is in these circles, that the alphabet was invented, and not for any administrative purpose. No alphabetic text in Sinai mentions any administrative matter, and no numbers are discernable. We find only gods names, personal names and very short sentences including titles and the word “gift.”
  • We must therefore surmise that the impetus for the invention of the alphabet was spiritual. The Canaanites wished to communicate with their gods, to talk to their gods in their own language and their own way.
  • By sustaining and perpetuating what historically helped them to rule (hieroglyphics or cuneiform), the institutions of the Ancient Near East left the door open to “disruptive innovation”—the alphabet!
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How English Is Evolving Into a Language We May Not Even Understand - 11 views

  • An estimated 300 million Chinese — roughly equivalent to the total US population — read and write English but don't get enough quality spoken practice. The likely consequence of all this? In the future, more and more spoken English will sound increasingly like Chinese.
  • in various parts of the region they tend not to turn vowels in unstressed syllables into neutral vowels. Instead of "har-muh-nee," it's "har-moh-nee." And the sounds that begin words like this and thing are often enunciated as the letters f, v, t, or d. In Singaporean English (known as Singlish), think is pronounced "tink," and theories is "tee-oh-rees."
  • English will become more like Chinese in other ways, too. Some grammatical appendages unique to English (such as adding do or did to questions) will drop away, and our practice of not turning certain nouns into plurals will be ignored. Expect to be asked: "How many informations can your flash drive hold?" In Mandarin, Cantonese, and other tongues, sentences don't require subjects, which leads to phrases like this: "Our goalie not here yet, so give chance, can or not?"
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  • According to linguists, such words may introduce tone into other Asian-English hybrids.
  • Chinglish will be more efficient than our version, doing away with word endings and the articles a, an, and the.
    • Lisa Stewart
       
      This reminds me of the Vikings' effect on Anglo-Saxon.
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The International Journal of Language, Society and Culture - 10 views

  • second language
    • Kathryn Murata
       
      What second languages are most popular among the Japanese? Does learning certain languages pose more benefits than learning others?
  • apply the principles of first language acquisition to their second language learning experience
  • bilingual upbringing
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  • area of the brain
  • second language development in Japan.
    • Kathryn Murata
       
      What about learning second languages in other countries?
  • Broca’s area
  • native like quality exposure
  • six year period
  • how much exposure to a second language should a kindergarten-aged child receive in order to develop native like competency or at least reduce such barriers?
    • Kathryn Murata
       
      Does that mean that we were capable of learning a second language like a native language in kindergarten?
  • English as a second language in Japan
  • motivation to continue studying English throughout the secondary school years will be much higher
    • Kathryn Murata
       
      Maybe this is true for music, sports, etc. too
  • decline in learning abilities from puberty
  • critical period for second language learners
  • it is possible for adult learners to achieve native like performance
  • alternative to the critical-period hypothesis is that second-language learning becomes compromised with age
  • children growing up without normal linguistic and social interaction
    • Kathryn Murata
       
      Reminds me of the Forbidden experiment
  • 20 months until age 13
  • inconceivable mental and physical disabilities
  • syntactic skills were extremely deficient
  • Genie used her right hemisphere for both language and non-language functions
  • particularly good at tasks involving the right hemisphere
  • 46 Chinese and Korean natives living in America
  • three and seven years of age on arrival did equally as well as the control group of native English speakers. Those between eight and fifteen did less well
    • Kathryn Murata
       
      It would be interesting to replicate this experiment here where we have mixed ethnicities.
  • regardless of what language is used elevated activity occurs within the same part of Broca’s area
  • early bilingual subject
  • For monolingual parents living within their own monolingual society it is possible to raise a child bilingually
  • 95% of people the left hemisphere of our brain is the dominant location of language
  • two specific areas that divide language by semantics (word meaning)
  • People with damage to Broca’s area are impaired in the use of grammar with a notable lack of verbs however are still able to understand language
  • actual development of our language centers begins well before birth
  • supports the notion of speaking to your child before birth
  • Japanese babies can detect the difference between the /l/ and /r/ sounds which proves most difficult for their parents
    • Kathryn Murata
       
      Can Japanese people still pronounce sounds like "L" at any age?
  • survival of the fittest
  • critical period of development is when there is an excess of synapses and the brain plasticity remains at a maximum
    • Kathryn Murata
       
      Connections between science and language, Darwin's theory of evolution (survival of the fittest)
  • importance of experience during sensitive period of language development
  • age related factors may impair our ability in acquiring a second language
  • child’s parent’s own 2nd language ability
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Can Changing How You Sound Help You Find Your Voice? - 1 views

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    Just having a feminine voice means you're probably not as capable at your job. At least, studies suggest, that's what many people in the United States think. There's a gender bias in how Americans perceive feminine voices: as insecure, less competent and less trustworthy.
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When Your Mouth Betrays You: The Science and Psychology Behind Slips | Sydney... - 5 views

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    Why are people so frequently betrayed by their mouths? Scientists and psychologists have different theories about this special breed of mortification. People say between two and six words per second, which affords plenty of room for mistakes. For Dr. Geoff Goodman, a psychoanalyst in New York and professor at Long Island University, using the wrong word or name "reveals a secret desire forbidden by society or one's self." Before the mind goes into censor mode, the unconscious, hidden thoughts can spill out.
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History of the Japanese - 0 views

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    Historical linguists agree that Japanese is a Japonic language, but do not agree further about the origin of the Japanese language; there are several competing theories: Japanese is a relative of extinct languages spoken by historic cultures in what are now the Korean peninsula and Manchuria.
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Study: A fascinating aspect of language looks to be biologically hardwired in our brains - 1 views

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    Does the Turkish word küçük (pronounced coo-chook) mean "big" or "small"? If you guessed the latter without knowing the language, you're right-and there may be a cognitive explanation for your instinct. In a study published in Cognition earlier this year, researchers tested people's ability to guess at the meanings of words based on their sounds. The lead researcher of the study, Kaitlyn Bankieris, a cognitive scientist from the University of Rochester, noted, "Our study provides a potential neural grounding for sound symbolism." In linguistics, the idea of "sound symbolism" is that there's an underlying relationship between how words sound and what they mean-and it is sometimes used to support the theory that there's some underlying cross-language meaning that humans are hardwired to attach to certain sounds.
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The Neuroscience & Power of Safe Relationships - Stephen W. Porges - SC 116 -... - 0 views

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    Stephen Porges, psychiatry professor and Distinguished University Scientist at Indiana University, where he directs the Trauma Research Center within the Kinsey Institute, speaks about the importance of safety in relationships. Porges' Polyvagal Theory describes how our autonomic nervous system mediates safety, trust, and intimacy through a subsystem he calls the social engagement system. Our brain is constantly detecting through our senses whether we are in a situation that is safe, dangerous, or life threatening. People's autonomic nervous system are designed to perceive threat: a protective, defensive survival mechanism, but a response that can also get us into trouble if we sense that our safety is at risk, causing us to misread the situation. However, humans also have a mammalian mechanism that mediates those gut-level ANS responses. This social engagement system enables us to interpret linguistic, facial, tonal, intonation, and gestural cues, and the intentionality of others. When our body and mind experience safety, our social engagement system enables us to collaborate, listen, empathize, and connect, as well as be creative, innovative, and bold in our thinking and ideas. This has positive benefits for our relationships as well as our lives in general. The takeaways: 1. Safety is paramount in crucial conversations and conflict-resolution. 2. Learning to deploy cues that display love, trust, and engagement in the midst of conflict can help disarm defensive, threat response mechanisms in other people, help restore safety in our social interactions, and reaffirm bonds.
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Pittsburgh and the Dilemma of Anti-Semitic Speech Online - The Atlantic - 0 views

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    Robert Bowers, the alleged Pittsburgh synagogue killer, had an online life like many thousands of anti-Semitic Americans. He had Twitter and Facebook accounts and was an active user of Gab, a right-wing Twitter knockoff with a hands-off approach to policing speech. The Times of Israel reported that among anti-Semitic conspiracy theories and slurs, Bowers had recently posted a picture of "a fiery oven like those used in Nazi concentration camps used to cremate Jews, writing the caption 'Make Ovens 1488F Again,'" a white-supremacist reference. Then he made one last post, saying, "I'm going in," and allegedly went to kill 11 people at the Tree of Life synagogue in Pittsburgh. Only then did his accounts come down, just like Cesar Sayoc's, the mail-bomb suspect. This is how it goes now. Both of these guys made nasty, violent, prejudiced posts. Yet, as reporter after reporter has noted, their online lives were-to the human eye at least-indistinguishable from the legions of other trolls who say despicable things. There is just no telling who will stay in the comments section and who will try to kill people in the real world. It was not long ago that free-speech absolutism was the order of the day in Silicon Valley. But that was before anti-Semitic attacks spiked; before the Charlottesville, Virginia, killing; before the kind of open racism that had lost purchase in American culture made its ugly resurgence. Each new incident ratchets up the pressure on technology companies to rid themselves of their trolls. But the culture they've created will not prove easy to stamp out.
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