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Jessica Chang

Breaking the Code: Why Yuor Barin Can Raed Tihs - 1 views

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    Our brain can crack codes, as in jumbled up letters or garbled nonsense or sentences consisting of digits and letters.
mhiraki16

Learning English - 0 views

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    The BBC is helping English learners understand the news. Each article is in a "mad lib" format where people learn idioms and difficult vocab by matching up the words in a sentence.
deborahwen17

Do dolphins have a spoken language? - CNN.com - 0 views

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    New research suggests that dolphins may have a spoken language of their own; in a recent study by Russian researchers two dolphins communicated using a series of whistles and clicks (called pulses), and didn't ever interrupt each other. They also noted that the pulses sounded like sentences. With new recording technologies, the researchers were able to separate potential words from filler clicks, and the researchers hope to one day build a machine that will allow humans and dolphins to communicate.
Dylan Okihiro

PBS NewsHour: First Presidential Debate, September 26, 2016 (YouTube) - 0 views

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    While watching the first presidential debate, take note of Lester Holt and each presidential candidate's body language, facial expressions, tone of voice, poise of presentation, grammar, vocabulary, and sentence structure use. Additionally, performing a fact check on each candidate's remarks should also help you to distinguish a solid foundation of who to vote for: Donald Trump or Hillary Clinton.
anonymous

Effects of Self-Talk on Weight Lifting Performance - 8 views

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    Study finds that positive self talk phrases improve performance, while positive self talk sentences and negative forms of self talk do not improve performance
karatsuruda17

Almost Before We Spoke, We Swore - 0 views

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    This article talks about the evolution of profanity and how certain words came to be classified as taboo. Researchers have found that cursing, is a human universal. Every language studied, living or dead, have all left traces of forbidden speech. They have also discovered that cursing is often a mixture of raw, spontaneous feelings, as they are oftentimes used to place emphasis on a specific word or sentence.
Lara Cowell

AP's approval of 'hopefully' symbolizes larger debate over language - 1 views

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    The increased acceptance of the word "hopefully" to modify an entire sentence symbolizes a battle over the evolving English language: prescriptivism vs. descriptivism again.
Kylee Kunimura

Understanding Reading Comprehension: The Scrambled 'Siceintfic Sudty' | Inspiring Disco... - 0 views

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    By Leonardo VintiñiEpoch Times Staff Perhaps the most important job for a copy editor is to ensure that text is free of spelling mistakes. But is error-riddled text any less understandable? On repeated occasions researchers have found that people can still understand the meaning of sentences even if they are completely made up of jumbled words.
Lara Cowell

Draft: A Picture of Language - 0 views

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    Blast from the past: diagramming sentences!
Lisa Stewart

Language Log » Texting and language skills - 6 views

  • There's a special place in purgatory reserved for scientists who make bold claims based on tiny effects of uncertain origin; and an extra-long sentence is imposed on those who also keep their data secret, publishing only hard-to-interpret summaries of statistical modeling. The flames that purify their scientific souls will rise from the lake of lava that eternally consumes the journalists who further exaggerate their dubious claims. Those fires, alas, await Drew P. Cingel and S. Shyam Sundar, the authors of "Texting, techspeak, and tweens: The relationship between text messaging and English grammar skills", New Media & Society 5/11/2012:
Lara Cowell

Linguists Identify 15,000-Year-Old "Ultra-Conserved" Words - 1 views

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    "You, hear me! Give this fire to that old man. Pull the black worm off the bark and give it to the mother. And no spitting in the ashes!" It's an odd little speech. But if you went back 15,000 years and spoke these words to hunter-gatherers in Asia in any one of hundreds of modern languages, there is a chance they would understand at least some of what you were saying. That's because all of the nouns, verbs, adjectives and adverbs in the four sentences are words that have descended largely unchanged from a language that died out as the glaciers retreated at the end of the last Ice Age. Those few words mean the same thing, and sound almost the same, as they did then. While traditionally, it's been thought that words can't survive for more than 8,000 to 9,000 years, a team of researchers from the University of Reading has come up with a list of two dozen "ultraconserved words" that have survived 150 centuries. It includes some predictable entries: "mother," "not," "what," "to hear" and "man." It also contains surprises: "to flow," "ashes" and "worm." The existence of the long-lived words suggests there was a "proto-Eurasiatic" language that was the common ancestor to about 700 contemporary languages that are the native tongues of more than half the world's people.
Lara Cowell

The Brain App That's Better Than Spritz - 0 views

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    A new speed-reading app, Spritz, premiered in March 2014. Its makers claim that Spritz allows users to read at staggeringly high rates of speed: 600 or even 1,000 words per minute. (The average college graduate reads at a rate of about 300 words per minute.) Spritz can do this, they say, by circumventing the limitations imposed by our visual system. The author of this article argues that your brain has an even more superior "app": expertise, which creates a happy balance between speed and comprehension. In their forthcoming book, Make It Stick: The Science of Successful Learning, researchers Henry Roediger III and Mark McDaniel (along with writer Peter Brown) liken expertise to a "brain app" that makes reading and other kinds of intellectual activity proceed more efficiently and effectively. In the minds of experts, the authors explain, "a complex set of interrelated ideas" has "fused into a meaningful whole." The mental "chunking" that an expert - someone deeply familiar with the subject she's reading about - can do gives her a decided speed and comprehension advantage over someone who is new to the material, for whom every fact and idea encountered in the text is a separate piece of information yet to be absorbed and connected. People reading within their domain of expertise have lots of related vocabulary and background knowledge, both of which allow them to steam along at full speed while novices stop, start, and re-read, struggling with unfamiliar words and concepts. Deep knowledge of what we're reading about propels the reading process in other ways as well. As we read, we're constantly building and updating a mental model of what's going on in the text, elaborating what we've read already and anticipating what will come next. A reader who is an expert in the subject he's reading about will make more detailed and accurate predictions of what upcoming sentences and paragraphs will contain, allowing him to read quickly while filling in his alrea
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
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  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
mmaretzki

Metaphors Make Brains Touchy Feely | Science/AAAS | News - 2 views

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    This article discusses how the brain responds when hearing textural metaphors and literal sentences.
hcheung-cheng15

The linguistic clues that reveal your true Twitter identity - 1 views

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    Twitter is awash with trolls, spammers and misanthropes, all keen to ruin your day with a mean-spirited message or even a threat that can cause you genuine fear. It seems all too easy to set up an account and cause trouble anonymously, but an emerging field of research is making it easier to track perpetrators by looking at the way they use language when they chat.
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    All the technology in the world can't stop you from leaving a trail behind you when you broadcast your thoughts online or via text message. We all have individual writing styles and habits that build to create a linguistic identity. Forensic linguistic experts can penetrate technological anonymity by interrogating the linguistic clues that you leave as you write. Everything from the way someone uses capitalisation or personal pronouns, to the words someone typically omits or includes, to a breakdown of average word or sentence length, can help identify the writer of even a short text like a Tweet or text message.
Lara Cowell

George Carlin, "Count the Superfluous Redundant Pleonastic Tautologies." - 0 views

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    Comedian George Carlin once said, "Language is a tool for concealing the truth." In his short essay, "Count the Superfluous Redundant Pleonastic Tautologies," Carlin humorously employs pleonasms - instances where the user employs more words than are necessary to convey meaning (e.g., see with one's eyes), either as a fault of style or for emphasis.
nicktortora16

Study Shows That People Who Speak Two Languages Have More Efficient Brains - 2 views

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    Studies have proven that bilinguals are better at ignoring unnecessary words in a sentence. Since bilingual people are constantly sorting through one language and the other and picking which one to use and which one to ignore their brain is stimulated more than monolingual people. The monologuists' brains light up more than the bilinguals' brain in an fMRI scan. Researches said that this ment that the monologuists' brain had to work harder to do the same thing as the bilinguals.
Ryan Catalani

The largest whorfian study EVER! (and why it matters) - 0 views

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    Examining the results and methodology of a large Whorfian study (17 languages), which tested differences if there are differences in cognition between speakers of verb-frame languages (like Spanish, if the "Path is characteristically represented in the main verb or verb root of a sentence") and satellite-frame languages (like English, if the path is "characteristically represented in the satellite and/or preposition"). Important conclusion regarding study methodology: "Strong claims regarding the (in)validity of the Whorfian hypothesis in the encoding of motion events cannot be made on the basis of a limited number of languages or a restricted range of manner and path contrasts." They could have reached opposite conclusions if they only compared certain language pairs.  This is made in contrast with studies by, e.g., Boroditsky, which had relatively small sample sizes.
Ryan Catalani

Who Really Invented the Alphabet-Illiterate Miners or Educated Sophisticates? | Biblica... - 2 views

  • . We must be careful not to be blinded by the genius of the invention of the alphabet, and assume, therefore, that such a breakthrough could be born only in the circles of highly educated scribes
  • the inventors of the alphabet could not read Egyptian—neither hieroglyphs nor hieratic.
  • The Semitic inventors of the alphabet found a new way of representing spoken language in script: Rather than capture whole words, they represented individual phonemes with icons. They were thus able to find a new solution for the picture-sound relationship. This leap in thought lead to a great innovation: a new, single, fixed relationship between picture and sound.
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  • My theory is that the alphabet was invented on the periphery of society, in Sinai, by people of Levantine origin, probably from somewhere on the Phoenician coast.
  • It is in these circles, that the alphabet was invented, and not for any administrative purpose. No alphabetic text in Sinai mentions any administrative matter, and no numbers are discernable. We find only gods names, personal names and very short sentences including titles and the word “gift.”
  • We must therefore surmise that the impetus for the invention of the alphabet was spiritual. The Canaanites wished to communicate with their gods, to talk to their gods in their own language and their own way.
  • By sustaining and perpetuating what historically helped them to rule (hieroglyphics or cuneiform), the institutions of the Ancient Near East left the door open to “disruptive innovation”—the alphabet!
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