Futurity.org - In other words: Metaphors matter - 8 views
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Ryan Catalani on 02 Mar 11"We can't talk about any complex situation-like crime-without using metaphors," says Lera Boroditsky, assistant professor of psychology.... In one study, 71 percent of the participants called for more enforcement when they read: "Crime is a beast ravaging the city of Addison." That number dropped to 54 percent among participants who read an alternative framing: "Crime is a virus ravaging the city of Addison."