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A new speed-reading app, Spritz, premiered in March 2014. Its makers claim that Spritz allows users to read at staggeringly high rates of speed: 600 or even 1,000 words per minute. (The average college graduate reads at a rate of about 300 words per minute.) Spritz can do this, they say, by circumventing the limitations imposed by our visual system. The author of this article argues that your brain has an even more superior "app": expertise, which creates a happy balance between speed and comprehension. In their forthcoming book, Make It Stick: The Science of Successful Learning, researchers Henry Roediger III and Mark McDaniel (along with writer Peter Brown) liken expertise to a "brain app" that makes reading and other kinds of intellectual activity proceed more efficiently and effectively. In the minds of experts, the authors explain, "a complex set of interrelated ideas" has "fused into a meaningful whole." The mental "chunking" that an expert - someone deeply familiar with the subject she's reading about - can do gives her a decided speed and comprehension advantage over someone who is new to the material, for whom every fact and idea encountered in the text is a separate piece of information yet to be absorbed and connected. People reading within their domain of expertise have lots of related vocabulary and background knowledge, both of which allow them to steam along at full speed while novices stop, start, and re-read, struggling with unfamiliar words and concepts. Deep knowledge of what we're reading about propels the reading process in other ways as well. As we read, we're constantly building and updating a mental model of what's going on in the text, elaborating what we've read already and anticipating what will come next. A reader who is an expert in the subject he's reading about will make more detailed and accurate predictions of what upcoming sentences and paragraphs will contain, allowing him to read quickly while filling in his alrea