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Lara Cowell

Diplomas to Include Names in Alternative Alphabets - 0 views

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    Yay for Wellesley College, my alma mater! Ravi Ravishanker, Chief Information Officer at Wellesley College, and his team developed an app that allows characters in other languages to be printed on diplomas. Thirty-two students took part in the pilot with nine languages (Mandarin Chinese, Russian, Vietnamese, Hebrew, Korean, Arabic, Bengali, Hindi, and Japanese) represented. "The diploma will have both the English and the alternate alphabet," Ravishanker explained, adding that the goal is to make this available to anyone who wishes to take advantage of the program next year. "We are the first liberal arts college to provide this service," he said.
kkarasaki17

Vanishing Languages, Reincarnated as Music - 1 views

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    A whistling language like that quoted in "Tree of Codes," she said, speaks to "how we humans adapt to and interact with our environment, not being separate, but really being in a merged relationship with everything around us." That positive attitude sets Ms. Lim apart from some of the other musical-linguistic ventures.
Lara Cowell

The Art of Condolence - 1 views

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    Offering a written expression of condolence (from the Latin word condolere, to grieve or to suffer with someone) used to be a staple of polite society. "A letter of condolence may be abrupt, badly constructed, ungrammatical - never mind," advised the 1960 edition of Emily Post. "Grace of expression counts for nothing; sincerity alone is of value." But these days, as Facebooking, Snapchatting or simply ignoring friends has become fashionable, the rules of expressing sympathy have become muddied at best, and concealed in an onslaught of emoji at worst. Just over two and a half million Americans die every year, according to the National Center for Health Statistics, and we buy 90 million sympathy cards annually, a spokeswoman for Hallmark said. But 90 percent of those cards are bought by people over 40. Take-away tips from the article: 1. BEING TONGUE-TIED IS O.K. 2. SHARE A POSITIVE MEMORY 3. NO COMPARISONS 4. DON'T DODGE THE 'D' WORDS 5. GET REAL. 6. FACEBOOK IS NOT ENOUGH
Parker Tuttle

The Art of Translating - 1 views

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    With demand for Chinese literature growing in the English speaking world, translators have rarely been so in demand. One of the most acclaimed translators from Chinese to English is Julia Lovell, who has translated Chinese authors including Lu Xun, Han Shaogong and Zhu Wen for Western audiences.
Ryan Catalani

In 'Game of Thrones,' a Language to Make the World Feel Real - NYTimes.com - 2 views

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    "...a desire in Hollywood to infuse fantasy and science-fiction movies, television series and video games with a sense of believability is driving demand for constructed languages, complete with grammatical rules, a written alphabet (hieroglyphics are acceptable) and enough vocabulary for basic conversations. ... "The days of aliens spouting gibberish with no grammatical structure are over," said Paul R. Frommer ... who created Na'vi, the language spoken by the giant blue inhabitants of Pandora in "Avatar." ... fans rewatched Dothraki scenes to study the language in a workshop-like setting. ... There have been many attempts to create languages, often for specific political effect. In the 1870s, a Polish doctor invented Esperanto ... The motivation to learn an auxiliary language is not so different from why people pick up French or Italian, she said. "Learning a language, even a natural language, is more of an emotional decision than a practical one. It's about belonging to a group," she said. ... The watershed moment for invented languages was the creation of a Klingon language ... But as with any language, there is a certain snob appeal built in. Among Dothraki, Na'vi and Klingon speakers, a divide has grown between fans who master the language as a linguistic challenge, and those who pick up a few phrases because they love the mythology." Reaction on Language Log: http://languagelog.ldc.upenn.edu/nll/?p=3628 - "there's an attitude among some linguists - and also plenty of non-linguists, as is evident from many of the comments on the NYT piece - that engaging in conlang activity is a waste of time, perhaps even detrimental to the real subject matter of linguistics."
Lisa Stewart

The Art of Listening - 3 views

  • When we listen to people there is an alternating current that recharges us so we never get tired of each other. We are constantly being re-created.
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    When we listen to people there is an alternating current that recharges us so we never get tired of each other. We are constantly being re-created.
Ryan Catalani

The Upside of Dyslexia - NYTimes.com - 5 views

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    "But a series of ingenious experiments have shown that many people with dyslexia possess distinctive perceptual abilities. For example, scientists have produced a growing body of evidence that people with the condition have sharper peripheral vision than others. ... Moreover, these capacities appear to trade off: if you're adept at focusing on details located in the center of the visual field, which is key to reading, you're likely to be less proficient at recognizing features and patterns in the broad regions of the periphery. ... Although people with dyslexia are found in every profession, including law, medicine and science, observers have long noted that they populate fields like art and design in unusually high numbers. ... in some situations, it turns out, those with dyslexia are actually the superior learners."
Lara Cowell

"Baby" Robot Learns Language Like the Real Thing - 0 views

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    Teaching a baby to speak is more art than science. It begins with babble and almost like magic the child says mama and dada, then no, uh-oh, mine, especially mine. But sometimes children struggle to learn to speak. A team of linguists, computer scientists and psychologists in Britain think robots might help explain why that happens. They've created the world's first baby robot, DeeChee; white plastic skin and a smile of red lights and articulated hands that grab and gesture almost like an infant. Now, scientists hope that DeeChee's silicon brain will help explain what's going on in the minds of human babies, specifically, how sensitivity to particular sounds helps infants learn words.
Lara Cowell

Can Babies Learn to Read? No, Steinhardt Study Finds - 0 views

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    Can babies learn to read? While parents use DVDs and other media in an attempt to teach their infants to read, these tools don't instill reading skills in babies, a study by researchers at New York University's Steinhardt School of Culture, Education, and Human Development has found. In their study, which appears in the Journal of Educational Psychology, the researchers examined 117 infants, aged nine to 18 months, who were randomly assigned to treatment and control groups. Children in the treatment condition received a baby media product, which included DVDs, word and picture flashcards, and flip books to be used daily over a seven-month period; children in the control condition did not receive these materials from the researchers. Over the course of seven months, the researchers conducted a home visit, four laboratory visits, and monthly assessments of language development. To test children's emerging skills in the laboratory, the researchers examined the capacity to recognize letter names, letter sounds, vocabulary, words identified on sight, and comprehension. A combination of eye-tracking tasks and standardized measures were used to study outcomes at each stage of development. Using a state-of-the art eye-tracking technology, which follows even the slightest eye movements, the researchers were able to closely monitor how the infants distributed their attention and how they shifted their gaze from one location to another when shown specific words and phrases. No discernible differences were observed between the results of the experimental group vs. the control; yet parents of the infants in the experimental group perceived that their children were, in fact, acquiring words. :-)
Adam Pating

A Syllable that everybody can recognize? - 0 views

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    The syllable "huh" is universally recognizable!
Lara Cowell

A Child's Garden of Curses - 0 views

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    Psychologists Kristin Jay, of Marist College, and Timothy Jay, of Massachusetts College of Liberal Arts, examine profanity acquisition in children: specifically what vocabulary items/ phrases comprised their "taboo lexicon" at different ages, and the children's assessment of the Inappropriateness of those words, as compared with teen and adult viewpoints.
Lara Cowell

Memrise - 0 views

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    Memrise is a British technology start-up that makes vocabulary learning into a fast, effective, and fun game. A million people are already learning on the platform and, with monthly active users growing at 30 per cent month-on-month, it is one of the fastest growing learning tools in the world. Free online learning and teaching site, with an associated mobile app. The language learning modules combine neuroscience principles, fun online-gaming-style leveling-up and leaderboards, and a social community. You can learn a bunch of different languages--200, in fact--from Chinese to Finnish to Arabic to French (Macedonian or Xhosa, anyone?), as well as content in other subjects: math and science, arts and literature... I'll keep you posted on whether it works by trying to learn a new language or several. I did check out the Chinese language component, and it seems legitimate so far... There's also a unit on "Brain and Mind" that would be of use to WRU students.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
thayashi15

Does music really affect the development of children? - 0 views

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    Does Music Really Affect the Development of Children?
keamyers-rosa15

History, Travel, Arts, Science, People, Places | Smithsonian - 1 views

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    Why do women like deep voices and men prefer high ones?
David Fei-Zhang

Learn to Read Chinese with Ease - 1 views

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    This is just a "picturesque" way to read Chinese. This was mentioned in class and this came to mind!
Lara Cowell

Trying To Change, Or Changing The Subject? How Feedback Gets Derailed - 0 views

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    Author Sheila Heen, along with Douglas Stone, recently wrote a book called Thanks for the Feedback: The Science and Art of Receiving Feedback Well. One of their chapters focuses on a phenomenon called "switchtracking": when "someone gives you feedback, and your reaction to that feedback changes the subject." Heen notes switchtracking is a pattern in feedback conversations "so common that it's instantly recognizable." "The first person stays on their own track. The second person actually smoothly switches to a different topic, which is their own reaction to the feedback, and often the feedback that they have themselves for the first person," Heen says. "They just get further and further apart ... And they don't even realize that they're going in different directions." Four pieces of take-away advice for effective feedback: 1. Try A Post-it We're always trying to get people to pay attention, but there's some research showing that we have a powerful (and affordable) weapon at our disposal: the Post-it note. 2. Assume Positive Intent Assume positive intent when receiving feedback: concentrate on the substance of the feedback, rather than questioning the giver's intentions! 3. To Get Someone's Attention ... Try Whispering In Their Right Ear. People are more likely to comply with a request when it was whispered in their right ear. 4. When Giving Feedback, Flatter First If you can boost a person's self-esteem before giving them constructive criticism, they might be more receptive to it.
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