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Lara Cowell

2019 - United Nations International Year of Indigenous Language - 0 views

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    An International Year is an important cooperation mechanism dedicated to raising awareness of a particular topic or theme of global interest or concern, and mobilizing different players for coordinated action around the world. In 2016, the United Nations General Assembly adopted a resolution proclaiming 2019 as the International Year of Indigenous Languages, based on a recommendation by the Permanent Forum on Indigenous Issues. At the time, the Forum said that 40 per cent of the estimated 6,700 languages spoken around the world were in danger of disappearing. The fact that most of these are indigenous languages puts the cultures and knowledge systems to which they belong at risk. In addition, indigenous peoples are often isolated both politically and socially in the countries they live in, by the geographical location of their communities, their separate histories, cultures, languages and traditions. And yet, they are not only leaders in protecting the environment, but their languages represent complex systems of knowledge and communication and should be recognized as a strategic national resource for development, peace building and reconciliation. They also foster and promote unique local cultures, customs and values which have endured for thousands of years. Indigenous languages add to the rich tapestry of global cultural diversity. Without them, the world would be a poorer place.
Lisa Stewart

ISO 639 code sets - 4 views

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    This is the official linguistic code for Hawaii Creole English, which is documented by an international linguistic mapping system as a "living" and "individual" language, separate from English but sharing a lot with English. Research shows that people who speak one but not the other can hardly understand one another. Hawaii Creole is not considered by linguists to be a subset or dialect of English.
Lara Cowell

The Fantastical Rise of Invented Languages | The New Republic - 0 views

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    This article documents the subculture of conlangers. Conlang", short for "constructed language," is a language that has been constructed. There are a lot of them, of various sorts. International auxiliary languages like Volapük, Esperanto, or Interlingua are one specific type of conlang. Invented to facilitate international communication during the great techno-utopian-modernist thought-boom of the last two centuries, they never got terribly popular. Conlangs do not necessarily have to be useful. As David Peterson explains in his new book _The Art of Language Invention_, conlanging is an art as well as a science, something you might do for your own pleasure, as well as for the entertainment of others.
jasenyuen23

Language: The Essence of Culture | Greenheart International - 1 views

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    This article talks about how language is the most important part of culture. I thought this article was an interesting read because I believe it builds upon one of the small group discussions we've had in class earlier on in the semester. I am intrigued by the fact that many different countries have developed a language over time as a way to communicate, and has now become one of the things that define their culture.
Matthew Ige

Cultural viewpoint on bilingualism - 1 views

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    Beyond the clear benefits on the brain, bilingualism also offers a host of cultural benefits.
Lara Cowell

The World in Words - 1 views

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    Grateful shout-out to Thomas Morris '13 for this link, which aggregates language-related podcasts from Public Radio International. Listen on iTunes for free or stream the story links on the website. Some of the highlights: "Dim Sum Warriors" a Chinese/English bilingual comic book app, the homophonic reason why Chinese marriages spiked on 1/4/2013, a 13 year old language activist teaching Kurdish, a banned language, in Turkey...
Abby Agodong

A 'Mansplaining' Hotline? Yes, Actually, Sweden Has One - 1 views

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    A Swedish union has set up a hotline for workers to report instances of "mansplaining" as part of a weeklong effort to raise awareness of a certain kind of condescending elocution that men use to explain to women things they already understand.
efukumoto17

Here's Why The Sound Of Screaming Freaks You Out - 1 views

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    Of all the terrible sounds in the world, few are worse than that of a screaming baby -- especially when it's sitting next to you on an international flight. Now, science has an explanation for why the sound of human screaming is so awful.
baileywilson17

Academics in Puerto Rico Debate Future of Spanish Language - 0 views

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    The king and queen of Spain flew to the former colony of Puerto Rico to help launch on Tuesday what is considered the world's most important event involving the Spanish language. The royal couple joined more than 200 writers, academics and experts who traveled to the U.S. territory to...
Ryan Catalani

Hen: Sweden's new gender neutral pronoun causes controversy. - 0 views

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    "...for many Swedes, gender equality is not enough. Many are pushing for the Nordic nation to be not simply gender-equal but gender-neutral. ... Just days after International Women's Day a new pronoun, hen (pronounced like the bird in English), was added to the online version of the country's National Encyclopedia. ... critics believe it can be psychologically and socially damaging, especially for children ... toddlers cannot weigh arguments for and against linguistic interventions and they do not conceive of or analyze gender roles in the way that adults do ... One Swedish school got rid of its toy cars because boys 'gender-coded' them and ascribed the cars higher status than other toys."
Parker Tuttle

Possibility for English-Mongolian Bilingualism? - 1 views

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    Seven years ago, President Ts. Elbegdorj shocked Mongolians by announcing that the nation would become bilingual, with English as the second language. Mongolian is a relatively small language, landlocked between two international giants, Russian and Chinese. As Elbegdorj pointed, English would be the definitive tool to open windows on the wider world.
Adam Pating

A Syllable that everybody can recognize? - 0 views

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    The syllable "huh" is universally recognizable!
kchan14

Study: Queen's Accent Moving With The Times - 0 views

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    It appears the queen's English ain't wot it used to be. A scientific study of Queen Elizabeth II's accent has found her vowels moving steadily downmarket. The study published in Nature magazine found there was a drift in the queen's accent toward one "characteristic of speakers who are...
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Ryan Catalani

BBC News - Science decodes 'internal voices' - 3 views

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    "Researchers have demonstrated a striking method to reconstruct words, based on the brain waves of patients thinking of those words. ... In a 2011 study, participants with electrodes in direct brain contact were able to move a cursor on a screen by simply thinking of vowel sounds. ... With the help of that model, when patients were presented with words to think about, the team was able to guess which word the participants had chosen. They were even able to reconstruct some of the words, turning the brain waves they saw back into sound on the basis of what the computer model suggested those waves meant. ... The authors caution that the thought-translation idea is still to be vastly improved before such prosthetics become a reality." Full study: http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001251
Lara Cowell

Sometimes Getting Along Comes Down To How You Say 'Gravy' - 1 views

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    In the mid-1970s, sociolinguist John Gumperz was summoned to Heathrow International Airport to help make sense of an odd culture clash. The new hires in Heathrow's employee cafeteria (mostly women from India and Pakistan) and some of the baggage handlers at the airport - had grown to openly resent each other. Why? One word: gravy. British women cafeteria employees said the word with a rising intonation - gravy? - that was understood as "Would you like some gravy?" The Indian and Pakistani women, however, said it with falling intonation - gravy. That came across as, "This is gravy; take it or leave it." A mere surface intonational difference, yet the cause of major social misunderstanding.
caitlingreen15

Languages Are Going Extinct Even Faster Than Species Are - 0 views

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    Languages are now dying off faster than animal species, at a rate of losing a world language every two weeks. Researchers have discovered that the primary threat to endangered languages is economic development. It is now considered a global phenomenon.
caitlingreen15

New Jersey is Right to Require World Language Instruction - 0 views

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    New Jersey now requires it's students to learn a foreign language. They are starting instruction at a younger age, in the hopes of having it be more effective. The state is basing it's decision on studies that show acquiring more than one language boosts brain function in children, and leads to success in standardized tests. They are also hoping to end a shortage of bilinguals needed in the workforce.
Lara Cowell

Language acquisition: From sounds to the meaning: Do young infants know that words in l... - 0 views

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    Without understanding the 'referential function' of language (words as 'verbal labels', symbolizing other things) it is impossible to learn a language. Is this implicit knowledge already present early in infants? Marno, Nespor, and Mehler of the International School of Advanced Studies conducted experiments with infants (4 months old). Babies watched a series of videos where a person might (or might not) utter an (invented) name of an object, while directing (or not directing) their gaze towards the position on the screen where a picture of the object would appear. By monitoring the infants' gaze, Marno and colleagues observed that, in response to speech cues, the infant's gaze would look faster for the visual object, indicating that she is ready to find a potential referent of the speech. However, this effect did not occur if the person in the video remained silent or if the sound was a non-speech sound. "The mere fact of hearing verbal stimuli placed the infants in a condition to expect the appearance, somewhere, of an object to be associated with the word, whereas this didn't happen when there was no speech, even when the person in the video directed the infant's gaze to where the object would appear, concludes Marno. "This suggests that infants at this early age already have some knowledge that language implies a relation between words and the surrounding physical world. Moreover, they are also ready to find out these relations, even if they don't know anything about the meanings of the words yet. Thus, a good advice to mothers is to speak to their infants, because infants might understand much more than they would show, and in this way their attention can be efficiently guided by their caregivers."
Ryan Catalani

IDEA - The International Dialects Of English Archive - 0 views

shared by Ryan Catalani on 12 Oct 10 - Cached
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    "All recordings are in English, are of native speakers, and include both English language dialects and English spoken in the accents of other languages."
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