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From the get-go, this hulu commercial contains interesting logical fallacies that keeps the viewer appealed and interested in what is being advertised.

I think the best piece of advice from this is to show, not tell. I also like the idea of taking a risk, as long as the topic of choice isn't offensive or makes someone feel uncomfortable.

I agree with Kaylin that being yourself is the best way to catch the reader's attention and show your own voice. Colleges don't want to read essays about the generic stories you think they want to hear. Instead they want to read a story coming from memories and thoughts in your head so they can feel as if they know the "real" you instead of the persona put on the paper.

"If we are what we eat, we are also what we write." I liked this article because it was basically saying that you have to display your true self in every way that you can through your writing. Trying to stray from being generic and vague. From this article, I know that what makes a good college essay stand out is to not be afraid to use your sensory but then have reason as to why you're using it and don't just simply "tell", let the reader know exactly what's going on in full specifics as much as possible, use a hook that can work in your favor, and lastly remain original and unique.

An analysis of 95,000 words Mr. Trump said in public in the past week reveals powerful patterns in his speech which, historians say, echo the appeals of demagogues of the past century.

Credit goes to Zane Yamamoto for finding this resource! Thanks, Zane! Former Republican speechwriter Barton Swaim and Democratic speechwriter Jeffrey Nussbaum wrote a ​totally pandering bipartisan stump speech for an imaginary presidential candidate - one who ​espouses only positions that a majority of voters agree with. ​Here's the speech they wrote, including snarky notes to explain their phrasing, behind-the-scenes tips on appealing to voters, and the data they used to decide which positions to take. An entertaining read.

This article highlights the phrases that Clinton used during the presidential debate to attract black voters. Phrases like "systematic racism", "implicit bias", "black bias", and "racist" were used to identify with the black voters. Many viewers were excited that she was facing such issues and was tackling them head on because according to this article, "A big chunk of Americans - not just people of color - want our leadership to talk about race, and to talk about policing the criminal justice system and the role that race plays in those institutions." As a presidential candidate, Clinton has been forced to become more skilled with the word choice. Here, she attempts to appeal herself to different groups of people to attract votes.

Decoding pictures as part of communication has been at the root of written language since there was such a thing as written language. "What is virtually certain," writes Andrew Robinson in Writing and Script: A Very Short Introduction, is "that the first written symbols began life as pictures." Pictograms-i.e., pictures of actual things, like a drawing of the sun-were the very first elements of written communication, found in Mesopotamia, Egypt, and China. From pictograms, which are literal representations, we moved to logograms, which are symbols that stand in for a word ($, for example) and ideograms, which are pictures or symbols that represent an idea or abstract concept. Emoji can somewhat magically function as pictograms and ideograms at the same time.

emojis were born from a man named Shigetaka Kurita back in the late 1990s. They came up with emojis as a way to appeal to teens. Emoji which is a japanese neologism means "picture word". A bunch of different emojis can actually be traced back to some Japanese custom or tradition.

Linguist John McWhorter links Donald Trump's use of casual speech as one of the reasons for his popular appeal. Even Trump's penchant for Twitter is understandable: the 140-character limit creates a way of writing that, like texting, diverges as little as possible from talking. America's relationship to language has become more informal by the decade since the 1960s, just as it has to dress, sexual matters, culinary habits, dance and much else. Given this historical context, we have to realize that Trump's talking style isn't as exotically barbaric as it looks on the page - the oddness is that it winds up on the page at all. And second, we have to understand that his fans' not minding how he talks is symptomatic of how all of us relate to formality nowadays. Language has just come along with it.

Donald Trump, who often talks about "my beautiful family" and "lasting relationships," is a rather feminine-speaker. But Trump is also prone to speaking in overtly masculine ways (for example using phrases such as "absolutely destroy"). There are also times in which Trump uses language alienating to all people (regardless of gender); examples of such words include "moron," "imbecile," and "loser."

Suppose you are preparing for a potentially contentious meeting with someone with whom you've worked closely for years. She could be a fellow manager you want to convince to support an initiative but whose position in the matter differs from yours: how do you convince that person? While coercion and logic are not effective, "relationship-raising" is. According to a 2002 psychology study by Oriña, Wood, and Simpson, before making a request for change, mention your existing relationship with the other person and any mutually-shared goals/objectives, before delivering your appeal. " Or, in the most streamlined version of the relationship-raising approach, incorporate the pronouns "we," "our," and "us" into the request. The outcome? The relationship partners exposed to this technique shifted significantly in the requested direction. Similarly, in a British longitudinal study of effective professional negotiators, researchers found that the most successful bargainers spent 400% more time looking for areas of mutuality (e.g., shared interests) than did their mediocre counterparts.

"...a desire in Hollywood to infuse fantasy and science-fiction movies, television series and video games with a sense of believability is driving demand for constructed languages, complete with grammatical rules, a written alphabet (hieroglyphics are acceptable) and enough vocabulary for basic conversations. ... "The days of aliens spouting gibberish with no grammatical structure are over," said Paul R. Frommer ... who created Na'vi, the language spoken by the giant blue inhabitants of Pandora in "Avatar." ... fans rewatched Dothraki scenes to study the language in a workshop-like setting. ... There have been many attempts to create languages, often for specific political effect. In the 1870s, a Polish doctor invented Esperanto ... The motivation to learn an auxiliary language is not so different from why people pick up French or Italian, she said. "Learning a language, even a natural language, is more of an emotional decision than a practical one. It's about belonging to a group," she said. ... The watershed moment for invented languages was the creation of a Klingon language ... But as with any language, there is a certain snob appeal built in. Among Dothraki, Na'vi and Klingon speakers, a divide has grown between fans who master the language as a linguistic challenge, and those who pick up a few phrases because they love the mythology." Reaction on Language Log: http://languagelog.ldc.upenn.edu/nll/?p=3628 - "there's an attitude among some linguists - and also plenty of non-linguists, as is evident from many of the comments on the NYT piece - that engaging in conlang activity is a waste of time, perhaps even detrimental to the real subject matter of linguistics."

Oral forms like ballads and epics exist in every culture, originating long before the advent of written language. In preliterate eras, tales had to be appealing to the ear and memorable to the mind or else they would simply disappear. After all, most messages we hear are forgotten, or if they're passed on, they're changed beyond recognition - as psychologists' investigations of how rumors evolve have shown. In his classic book Memory in Oral Traditions, cognitive scientist David Rubin notes, "Oral traditions depend on human memory for their preservation. If a tradition is to survive, it must be stored in one person's memory and be passed on to another person who is also capable of storing and retelling it. All this must occur over many generations… Oral traditions must, therefore, have developed forms of organization and strategies to decrease the changes that human memory imposes on the more casual transmission of verbal material." What are these strategies? Tales that last for many generations tend to describe concrete actions rather than abstract concepts. They use powerful visual images. They are sung or chanted. And they employ patterns of sound: alliteration, assonance, repetition and, most of all, rhyme. Such universal characteristics of oral narratives are, in effect, mnemonics - memory aids that people developed over time "to make use of the strengths and avoid the weaknesses of human memory," as Rubin puts it.

Premise 1: Geeks don't wear (Dockers) pants Premise 2: You don't want to be a geek Conclusion: You should wear Dockers Pants The unstated premise is the second premise. This is the weaker premise because some people don't mind being geeks and enjoy not wearing pants. One of the fallacies used is ad populum. The commercial appeals to the fact that men don't want to be geeks and they want to be manly and accepted. Therefore they should wear Dockers pants.

This report studies 65 political influencers belonging to the Alternative Influence Network (AIN): an assortment of scholars, media pundits, and internet celebrities who use YouTube to promote a range of political positions, from mainstream versions of libertarianism and conservatism, all the way to overt white nationalism. AIN's savvy use of YouTube promotes radicalization and adoption of extremist political viewpoints. Content creators in the AIN claim to provide an alternative media source for news and political commentary. They function as political influencers who adopt the techniques of brand influencers to build audiences and "sell" them on far-right ideology. This report presents data from approximately 65 political influencers across 81 channels. These groups uphold a broader "reactionary" position: a general opposition to feminism, social justice, or left-wing politics. Members of the AIN cast themselves as an alternative media system by: * Establishing an alternative sense of credibility based on relatability, authenticity, and accountability. * Cultivating an alternative social identity using the image of a social underdog, and countercultural appeal. Members of the AIN use the proven engagement techniques of brand influencers to spread ideological content: * Ideological Testimonials * Political Self-Branding * Search Engine Optimization * Strategic Controversy

Tim Kaine, Democratic VP nominee, uses Spanish during his speeches to appeal to Hispanic voters.

This article is about how Hillary Clinton's running mate, Tim Kaine, uses his bilingualism to bring diversity to the Clinton campaign. It is believed that Hillary partly chose Kaine because of his Spanish speaking skills to connect with a different demographic, the Hispanics. During his convention speech Kaine wiped out his Spanish and inspired the listeners to roar into cheers. He spoke about the many Hispanic values such as family, hard work and faith lock in his audience.

Priming is a linguistic and psychological concept where a "prime" idea (word, image, etc.) is presented before a "target". The prime might influence what a viewer thinks of the target. Psychological studies use priming in tests such as a completion or lexical decision task in order to test other phenomenon. Priming is also a strategy used in marketing. Advertisers use priming to get you see appeal in their product. Perhaps this is in the form of a commercial where statistics of the product vs other companies' products is shown to enhance their own product. This can also be as simple as playing moody music in a restaurant before you sit down!

Across the workld, girls routinely outstrip boys at reading. In two of the largest studies ever conducted into the reading habits of children in the United Kingdom, Keith Topping-a professor of educational and social research at Scotland's University of Dundee-found that boys dedicate less time than girls to processing words, that they're more prone to skipping passages or entire sections, and that they frequently choose books that are beneath their reading levels. "Girls tend to do almost everything more thoroughly than boys," Topping told me over email, while conversely boys are "more careless about some, if not most, school subjects." And notably, as countless studies have shown, girls are also more likely to read for pleasure. The literacy gap also produces disparities in educational achievement overall. The disparity, researchers believe, is not rooted in biology, as the brain is a unisex organ; most gender differences are mostly a result of socialization. Boys tend to be more vulnerable than girls to peer pressure, and that could discourage them from activities like reading that are perceived to be "uncool." David Reilly, a psychologist, points to the stereotype that liking and excelling at reading is a feminine trait. He suggested that psychological factors-like girls' tendency to develop self-awareness and relationship skills earlier in life than boys-could play a role in the disparity, too, while also explaining why boys often struggle to cultivate a love of reading. "Give boys the right literature, that appeals to their tastes and interests, and you can quickly see changes in reading attitudes," he says, citing comic books as an example.

This article discusses how "trendy slangs" are becoming more appealing to foreigners wanting to learn english. In the UK a survey was conducted to determine the type of slang these foreigners are hearing amongst social media platforms. This article relates how many slangs have a root in Multicultural London English (MLE) or African-American Vernacular English (AAVE). This article informs those learning english the type of slangs to use and when appropriate to do so. The slangs range from an older generation to current-ish slangs.