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This commercial is about Progressive, a insurance company. In most of the commercials, they use the "Red Herring" fallacy, bringing an irrelevant matter into the conversation. At the end of the commercial, Flo talks about his feminine looking shoulder bag randomly, which displays the fallacy stated above. I think they do this so observers remember the commercial as informative but at the same time entertaining.

From the get-go, this hulu commercial contains interesting logical fallacies that keeps the viewer appealed and interested in what is being advertised.

Wordles of commonly used words in television commercials advertising boy and girl toys.

This is Boone: the enthymeme in this commercial is: you should choose Geico because Geico insurance can save you 15% or more. part A of this is that geico can save you money but the second part of this is missing. part B could be something like: choosing an insurance company that saves you money is good. so all together it would be: Geico can save you 15% or more and choosing an insurance company that will save you money is good so you should choose Geico. the fallacy here is kind of hard to spot but it could be false dichotomy: there are multiple other insurance companies that could save youl money and but it seems as if Geico is the only one.

This commercial was a commercial of a guy who was walking around. As he walked around he noticed that the people around him were digital people and creatures who looked foreign and strange. The guy finally walked into a diner where he ordered a coke. The monster next to him accidentally grabbed for his coke at the same time he did and the monster became a normal girl and no longer a "stranger". The enthymeme here is that everyone and anyone is no longer a stranger if they like coca cola. They imply that if two people like the same thing they are no longer strangers because they share something in common and can relate to each other. However this statement is not always true. Just because you share a liking for one thing with someone else doesn't automatically mean that the other person is no longer a stranger to you.

It states that signing up with Geico "is so easy a caveman could do it." It's saying if you're as dumb as a caveman, then you can sign up. Obviously you can't compare yourself to a caveman, so Gieco is implying that it must be easier to sign up with them rather than other insurance companies.

This Maybelline commercial has the unstated premise that 24 hour lasting lipstick is good or makes you more beautiful. But long-lasting lipstick does not necessarily make you more beautiful. Sometimes long-lasting lipstick can stain your lips. Also being beautiful is not everything in life.

And who wants to wear lipstick for 24 hours? Are you sleeping during part of that time?

Premise 1: Geeks don't wear (Dockers) pants Premise 2: You don't want to be a geek Conclusion: You should wear Dockers Pants The unstated premise is the second premise. This is the weaker premise because some people don't mind being geeks and enjoy not wearing pants. One of the fallacies used is ad populum. The commercial appeals to the fact that men don't want to be geeks and they want to be manly and accepted. Therefore they should wear Dockers pants.

This commercial is promoting "Pepsi Max, with zero calories." It has the unstated premise that anything without calories must be good for you or that anything without calories is the healthy way to go. But the truth of the matter is that not everything without calories is "good." Diet sodas don't actually have any nutritional value and many contain a chemical in them called aspartame which proves to have some negative effects when not taken in moderation.

Article talks about an adult Okinawan-language class in Hawaii. Okinawan, also known as Uchinaaguchi, is an endangered language--it fell into disuse due to Japanese colonization--hence few native speakers of the language remain. I've posted the text of the article below, as you've got to be a Star-Advertiser subscriber to see the full page: POSTED: 01:30 a.m. HST, Aug 27, 2013 StarAdvertiser.com Learning Okinawan helps preserve culture and identity, an instructor says By Steven Mark In a classroom for preschoolers, a group of adults is trying to revive a language that is foreign to their ear but not to their heart. The language is Okinawan, or "Uchinaaguchi," as it is pronounced in the language itself. The class at Jikoen Hongwanji Mission in Kalihi, as informal as it is, might just be the beginning of a cultural revival thousands of miles to the east of the source. At least that is the hope of Eric Wada, one of the course instructors. "For us, it's the importance of connecting (language) to identity," said Wada, who studied performing arts in Okinawa and is now the artistic director of an Okinawan performing arts group, Ukwanshin Kabudan. "Without the language, you really don't have identity as a people." Okinawa is the name given to a prefecture of Japan, but it was originally the name of the main island of an archipelago known as the Ryukyu Islands that lies about midway between Japan and Taiwan in the East China Sea. For centuries, the Ryukyu kingdom maintained a degree of independence from other East Asian nations. As a result, distinctive cultural practices evolved, from graceful and meditative dance to the martial art called karate and the poetic language that sounds like a blend of Japanese and Korean. The islands were officially annexed by Japan in 1879. The 20th century saw the World War II battle of Okinawa, which claimed more than a quarter of the island's population, the subsequent placement of U.S. military bases and the return of the islands to

Priming is a linguistic and psychological concept where a "prime" idea (word, image, etc.) is presented before a "target". The prime might influence what a viewer thinks of the target. Psychological studies use priming in tests such as a completion or lexical decision task in order to test other phenomenon. Priming is also a strategy used in marketing. Advertisers use priming to get you see appeal in their product. Perhaps this is in the form of a commercial where statistics of the product vs other companies' products is shown to enhance their own product. This can also be as simple as playing moody music in a restaurant before you sit down!

Charting linguistic change was once a painstakingly slow task, but a new analysis of nearly one billion Tweets - presented on 17 April 2018 at the Evolang International Conference on Language Evolution in Torun, Poland - now offers us an unprecedented glimpse of this process in action. According to this new research, most of the more recent coinages will have originated in one of five distinct hotspots that are driving American English through continual change. More than 20% of Americans were using Twitter at the time of the study - and each Tweet is timestamped and geocoded, offering precise information on the time and place that particular terms entered conversations. The researcher behind the study, Jack Grieve at the University of Birmingham, UK, analysed more than 980 million Tweets in total - consisting of 8.9 billion words - posted between October 2013 and November 2014, and spanning 3,075 of the 3,108 US counties. From this huge dataset, Grieve first identified any terms that were rare at the beginning of the study (occurring less than once per billion words in the last quarter of 2013) but which had then steadily risen in popularity over the course of the following year. He then filtered the subsequent list for proper nouns (such as Timehop) and those appearing in commercial adverts, and he also removed any words that were already in Merriam-Webster Dictionary. Acronyms, however, were included. The result was a list of 54 terms, which covered everything from sex and relationships (such as "baeless" - a synonym for single), people's appearance ("gainz" to describe the increased muscle mass from bulking up at the gym), and technology ("celfie" - an alternative spelling of selfie). Others reflected the infiltration of Japanese culture (such as "senpai", which means teacher or master). They also described general feelings, like "litt" (or "litty" - which means impressive or good - or affirmations such as "yaaaas

This article writes general information about the standard measures taken to ensure clear communication, as it is very important in aviation. These measures include speaking slowly (under 100 wpm), highly coded language, and the difficulties that non-native speakers have with Aviation English. The topic that the article studies is the different errors accented and native speakers commit when communication with air traffic controllers.