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Lisa Stewart

Early Language Development in Blind and Severely Visually Impaired Children. Interim Re... - 2 views

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    Access through Cooke Library Data bases
rthirano16

The Process of Fossilization in Interlanguage - 0 views

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    Fossilization can occur in second language learners for many reasons. The main ones being lack of motivation and purpose, among others.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Zachary Soenksen

Why have we got it in for the glottal stop? - 0 views

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    British English speakers always seem to use the glottal stop: that abrupt silence that can replace the "t" in words . Ed Miliband, in an interview with Russell Brand consistently said phrases like "Gotta do it" instead of "Gotta deal with that." The question is why does the glottal stop have a bad reputation?
Lara Cowell

Bilingual Education: 6 Potential Brain Benefits : NPR Ed : NPR - 0 views

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    What does recent research say about the potential benefits of bilingual education? Here are the main 6 findings: 1. Attention: "[Bilinguals] can pay focused attention without being distracted and also improve in the ability to switch from one task to another," says Sorace. Do these same advantages accrue to a child who begins learning a second language in kindergarten instead of as a baby? We don't yet know. Patterns of language learning and language use are complex. But Gigi Luk at Harvard cites at least one brain-imaging study on adolescents that shows similar changes in brain structure when compared with those who are bilingual from birth, even when they didn't begin practicing a second language in earnest before late childhood. 2. Empathy: bilingual children as young as age 3, because they must follow social cues to figure out which language to use with which person and in what setting, have demonstrated a head start on tests of perspective-taking and theory of mind - both of which are fundamental social and emotional skills. 3. Reading (English): students enrolled in dual-language programs outperformed their peers in English-reading skills by a full school year's worth of learning by the end of middle school. 4. School performance and engagement: compared with students in English-only classrooms or in one-way immersion, dual-language students have somewhat higher test scores and also seem to be happier in school. Attendance is better, behavioral problems fewer, parent involvement higher. 5. Diversity and integration: Because dual-language schools are composed of native English speakers deliberately placed together with recent immigrants, they tend to be more ethnically and socioeconomically balanced. And there is some evidence that this helps kids of all backgrounds gain comfort with diversity and different cultures. 6. Protection against cognitive decline and dementia: actively using two languages seems to have a protective effect against age-related demen
Lara Cowell

What's Going On In Your Child's Brain When You Read Them A Story? : NPR Ed : NPR - 0 views

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    For the study, conducted by Dr. John Hutton, a researcher and pediatrician at Cincinnati Children's Hospital, and someone with an interest in emergent literacy, 27 children around age 4 went into an FMRI machine. They were presented with the same story in three conditions: audio only; the illustrated pages of a storybook with an audio voiceover; and an animated cartoon. While the children paid attention to the stories, the MRI, the machine scanned for activation within certain brain networks, and connectivity between the networks. Here's what researchers found: In the audio-only condition (too cold): language networks were activated, but there was less connectivity overall. "There was more evidence the children were straining to understand." In the animation condition (too hot): there was a lot of activity in the audio and visual perception networks, but not a lot of connectivity among the various brain networks. "The language network was working to keep up with the story," says Hutton. "Our interpretation was that the animation was doing all the work for the child. They were expending the most energy just figuring out what it means." The children's comprehension of the story was the worst in this condition. The illustration condition was what Hutton called "just right".When children could see illustrations, language-network activity dropped a bit compared to the audio condition. Instead of only paying attention to the words, Hutton says, the children's understanding of the story was "scaffolded" by having the images as clues. Most importantly, in the illustrated book condition, researchers saw increased connectivity between - and among - all the networks they were looking at: visual perception, imagery, default mode and language. One interesting note is that, because of the constraints of an MRI machine, which encloses and immobilizes your body, the story-with-illustrations condition wasn't actually as good as reading on Mom or Dad's lap. The emotional bon
rorykilmer21

Bilingual Education: 6 Potential Brain Benefits : NPR Ed : NPR - 0 views

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    This article discusses six benefits to bilingualism. It touches on matters like: increased attention/flexibility in learning; better understanding fo social cues; lower risk of dementia; smoother assimilation into schools; and better school performance and enjoyment. It cites current and past bilingual studies from UC Riverside, Harvard, and other top universities.
averychung22

Childrens' Self-Talk and Significant Others' Positive and Negative Statements - 0 views

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    This article is about how positive and negative statements from peers, teachers and parents affect children's use of self-talk (positive and negative) and self esteem.
Lara Cowell

I Am Learning Inglés: A Dual-Language Comic : NPR Ed : NPR - 1 views

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    Cartoonist LA Johnson employs a graphic novel-style approach to a story about a dual-language school: Bruce-Monroe Elementary School in Washington, D.C. In a dual-language classroom, sometimes you're the student and sometimes you're the teacher. Here's what it's like for 6-year-old Merari, an L1=Spanish ELL (English Language Learner).
Lisa Stewart

Sign Language Researchers Broaden Science Lexicon - NYTimes.com - 0 views

  • Words like “organism” and “photosynthesis” — to say nothing of more obscure and harder-to-spell terms — have no single widely accepted equivalent in sign language. This means that deaf students and their teachers and interpreters must improvise, making it that much harder for the students to excel in science and pursue caree
  • rs in it.
  • This year, one of those resources, the Scottish Sensory Centre’s British Sign Language Glossary Project, added 116 new signs for physics and engineering terms, including signs for “light-year,”  (hold one hand up and spread the fingers downward for “light,” then bring both hands together in front of your chest and slowly move them apart for “year”), “mass” and “X-ray” (form an X with your index fingers, then, with the index finger on the right hand, point outward). 
Lara Cowell

Researchers Study What Makes Dyslexic Brains Different - 0 views

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    Dyslexia is the most common learning disability in the U.S. Scientists are exploring how human brains learn to read, and are discovering new ways that brains with dyslexia can learn to cope. 2 areas on the left side of the brain are key for reading: 1. the left temporoparietal cortex: traditionally used to process spoken language. When learning to read, we start using it to sound out words. 2. the occipitotemporal cortex: part of the visual processing center, located at the base of our brain, behind our ears. A person who never learned to read uses this part of the brain to recognize objects - like a toaster or a chair. But, as we become fluent readers, we train this brain area to recognize letters and words visually. These words are called sight words: any word that you can see and instantly know without thinking about the letters and sounds. This requires retraining the brain. When recognizing a chair, the brain naturally sees it from many different angles - left, right, up, down - and, regardless of the perspective, the brain knows it is a chair. But that doesn't work for letters. Look at a lowercase 'b' from the backside of the page, and it looks like a lowercase 'd.' They are the same basic shape and, yet, two totally different letters. But, as it does with a chair, the brain wants to recognize them as the same object. Everyone - not just people with dyslexia - has to teach the brain not to conflate 'b' and 'd'. The good news: intervention and training can help. At the end of the six week training sessions with dyslexics, the brain areas typically associated with reading, in the left hemisphere, became more active. Additionally, right hemisphere areas started lighting up and helping out with the reading process. The lead scientist, Dr. Eden, says this is similar to what scientists see in stroke victims, where other parts of the brain start compensating.
Lara Cowell

Dyslexia: The Learning Disability That Must Not Be Named - 0 views

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    Parents and teachers across the country have raised concerns about some schools hesitating, or completely refusing, to say the word. As the most common learning disability in the U.S., dyslexia affects somewhere between 5 and 17 percent of the population. Under the Individuals with Disabilities Education Act (IDEA), schools are required to provide special services to help these students - things like reading tutors and books on tape. But those special services can be expensive, and many schools don't have the resources to provide these accommodations. That has led some parents and advocates to worry that some schools are making a careful calculation: If they don't acknowledge the issue - or don't use the word "dyslexia" - then they are not obligated to provide services.
Lara Cowell

Millions Have Dyslexia, Few Understand It - 0 views

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    Dyslexia is the most common learning disability in the United States. It touches the lives of millions of people. People with dyslexia don't naturally process the written word. They don't easily break it into smaller units that can be turned into sounds and stitched together. This makes reading a laborious - even exhausting - process. Writing, too.
Lara Cowell

Delinquent. Dropout. At-Risk. What's In A Name? - 0 views

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    Much of our recent reporting, especially from New Orleans, has focused on young people who are neither in school, nor working. There are an estimated five and a half million of them, ages 16 to 24, in the United States. But what do we call them? The nomenclature has fluctuated widely over the decades. And each generation's preferred term is packed with assumptions- economic, social, cultural, and educational - about the best way to frame the issue. Essentially, each name contains an argument about who's at fault, and where to find solutions.
Ryan Catalani

Op-Ed Contributor - July 29, 1979 - If Black English Isn't a Language, What Is? - NYTim... - 0 views

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    "A language comes into existence by means of brutal necessity, and the rules of the language are dictated by what the language must convey."
Ryan Catalani

Op-Ed Contributor - The Magical Properties of Everyday Numbers - NYTimes.com - 0 views

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    "A physicist named M. F. M. Osborne noticed that stock prices tended to cluster around numbers ending in zero and five. Why? Well, on the one hand, most people have five fingers, and on the other hand, most people have five more. [...] As it turns out, in well over 100 languages, the words that denote bigness are made with bigger sounds."
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