In this article I'll give you a few tips that have helped me over a bit of time to save a bit of time. The fact that running a website and writing for it as well can require quite a bit of time and dedication, we all need new ways to help us publish and promote our articles quicker. While this tutorial was written with a focus on the Wordpress CMS, I think any webmaster will be able to take something away with them from it.
Innovation around Web 2.0 technologies continues to pick up steam as companies look for ways to cut spending and get more from the solutions they choose. Polly Traylor outlines some of the Web-oriented tools and strategies.
Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide
The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
In this article I'll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn't possible in Google Analytics to get good SEO related reports. The reports I did get were these:
* An overview of keywords during a specific period and (after clicking) the landings page on which visitors landed after clicking on the Google result.
* An overview of the 'Entrance Keywords' of a specific page.
If you are a Diigo user (you *have* to be if you do Social Bookmarking) - check out the group I made today - Web Strategy. If you are interested in Web Strategy, Social Media, Internet Marketnig, etc… you are advised to join the group to share great articles and get in on the Web Strategy discussions.
Though written to solve this "duplicate content" issue specifically for Wordpress (including a plugin to do this automatically for you) the basic jist of using noindex tags in your CMS everywhere BUT the main article page to prevent duplicate content from diminishing your page rank and diluting your website is an excellent point.
Maybe you don't understand good design? Oh wait. I read you regularly. I know you don't understand good design. You're still thinking about things as pretty or not, not well designed or not.
what do you think of this article: "we don't need you to design anymore". Is the web designer in real danger of disappear to templates or bad design that still have success?
Here is advice from Bing's webmaster on how to best build links and improve your search engine performance - in a nutshell, treat your website like a brand. Excellent article and a good read.
From time to time you'll probably want to send a website visitor who tries to access a page that has moved, been deleted, etc to a brand spanking new page of which quite possibly will have the content they were looking for. In this article I'll introduce you to the 301 re-direct, show you how to create one, and you'll see why sometimes just depending on the 404 page isn't practical. I'll also show you various methods to create one by using PHP, ASP, and HTML.
What is Content Strategy?
Content strategy plans for the creation, publication, and governance of useful, usable content.
Necessarily, the content strategist must work to define not only which content will be published, but why we're publishing it in the first place.
Otherwise, content strategy isn't strategy at all: it's just a glorified production line for content nobody really needs or wants. (See: your company's CMS.)
Content strategy is also-surprise-a key deliverable for which the content strategist is responsible. Its development is necessarily preceded by a detailed audit and analysis of existing content-a critically important process that's often glossed over or even skipped by project teams.
The future of news is playing out. Why even have employed reporters? At some point, the news may be far BETTER when served up by a cadre of individuals. Who knows.
According to a report on search engine results from Forrester Research: "on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index."
Not only is video invaluable to getting your web presence better exposure in search engines, but video is the most compelling way to tell your story and inspire potential visitors.