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Andy Brudtkuhl

The Discipline of Content Strategy - 0 views

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    Great overview on what a Content Strategy is and all it entails
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    What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. Necessarily, the content strategist must work to define not only which content will be published, but why we're publishing it in the first place. Otherwise, content strategy isn't strategy at all: it's just a glorified production line for content nobody really needs or wants. (See: your company's CMS.) Content strategy is also-surprise-a key deliverable for which the content strategist is responsible. Its development is necessarily preceded by a detailed audit and analysis of existing content-a critically important process that's often glossed over or even skipped by project teams.
Andy Brudtkuhl

As Your Content Expands, Things Get Easier - 0 views

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    Great post on content strategy
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    I encourage clients, associates and even friends to create content-rich sites for whatever they specialize in with the purpose of building an audience and forging relationships. The type of content aside, the way to create a popular web property is to slowly grow larger over time in an organized, attractive layout with uniquely useful material focused on your niche.
Andy Brudtkuhl

20 of the Best SEO Plugins for WordPress - 0 views

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    With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.
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    With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.
Terry Leigh Britton

Duplicate Content Cure Plugin for Wordpress - SEOlogs.com - 1 views

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    Though written to solve this "duplicate content" issue specifically for Wordpress (including a plugin to do this automatically for you) the basic jist of using noindex tags in your CMS everywhere BUT the main article page to prevent duplicate content from diminishing your page rank and diluting your website is an excellent point.
Andy Brudtkuhl

Is Content Marketing Really New? - 0 views

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    Great way of turning advertising copy into a great content strategy...
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    This spot is such good advertising, it's become… content. Which connected a couple of dots for me.
Andy Brudtkuhl

Content is the Most Trusted Form of Advertising - 0 views

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    Use your advertising to start conversations, create content that builds trust and community and you'll harness the ever effective power of advertising for generating leads and sales, you know, until the next new thing comes along.
upty123 patel

Info on Seo web site content writing and tips - 1 views

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    About web page content writing
Andy Brudtkuhl

7 Steps To Increase Traffic And Revenue Via Keyword Research - 0 views

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    Great rundown on what keyword research means and 7 tips on how to increase traffic using effective keyword techniques. Great ideas for the SEM aspect of your web strategy
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    Keywords are phrases for which you would want your blog to be found in search engine results. Keywords help your blog get recognized by search engines, and as a result, help your potential customers find your blog. Your keywords are what you would expect your target audience to search for to find your blog content. Keyword research means researching the phrases that are going to be used by your potential customer to find your blog in a search engine. Keyword research should result in a set of keyword phrases that you should target in your blog content.
Andy Brudtkuhl

Measuring & Selling the Value of SEO for Public Relations - 0 views

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    Start with goals for well defined outcomes
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    Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it's important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.
Andy Brudtkuhl

Small business search engine optimization - 0 views

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    Great post about the importance of content in a small biz SEO strategy
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    anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion
Terry Leigh Britton

More Google Products - 1 views

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    Just a reminder for those searching for niche-related content and inspiration for such content - Google has very deep tools available to help. Google Alerts and Blog Search are fantastic, as are the Books searches, just as examples to get you fired up!
laura marquez

Random Arrows - Stop bitching about SEO and make better websites - 0 views

  • A lot of SEO work is correcting mistakes made by web designers Web designers commonly create websites that don’t have friendly URLs. They create sites that contain no keywords and use “Welcome to COMPANY NAME” as the title tag and H1 on the homepage. They create sites that have dull content that focuses on how wonderful the website owner is - because they abdicate responsibility for creating content to clients with no advice on how to do it well. SEO consultants then get paid to offer useful advice like “had you though of having something interesting on your site?” and “had you thought of having friendly URLs” and “perhaps we should add a blog”.
Andy Brudtkuhl

Four Copywriting Techniques for Engaging Podcasts and Audio Presentations - 0 views

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    Even though you're not producing written content, what you put down on paper before you record will make all the difference. Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.
Andy Brudtkuhl

21 Tips to Earn Links and Tweets to Your Blog Post - 0 views

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    Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list
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    Great tips on building content outposts so your content can spread organically
Andy Brudtkuhl

How to Create a Winning Content Strategy - 0 views

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    Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?
Andy Brudtkuhl

Do you have a "Lawn Map" to show? - 0 views

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    Great local SEO tip
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    This is a Showcase Lawn Map on the web site of WiseGrass, a small lawncare service provider in central Pennsylvania. It's an embedded Google Map with user-created content for each of the showcase lawns. Here's a list of reasons why this is great:
Mike Templeton

Ditch your website and focus on blogging in 2009 - 0 views

  • With a good blog you can embed all the outpost content you want and give life to your Web presence by focusing on what’s new and exciting
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    The days of a long-standing, static website are over. Start a blog (preferably integrated with your website) and start leveraging the power of these tools to bring fresh content and high-relevance to your website.
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    In 2009, an active blog at the centre of your Web presence says that you are ready to have an engaging conversation with your ideal guest today. As such, your blog needs to become the centre of your online Web presence, and that means it's time to prioritize your marketing efforts in the new year.
Andy Brudtkuhl

SEO & Analytics: 4 Useful Ways To Assess Your Organic Traffic - 0 views

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    Great tips on developing an organic SEO strategy - aka the BEST SEO STRATEGY
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    When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps.
Andy Brudtkuhl

Building your brand through social media - 0 views

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    Barry makes two great points in this post you should look at if you are looking to develop a web strategy for your business.. He makes two great points that are very important for businesses to realize when crafting a social media or community building strategy. If you can engage an audience around your brand by providing them content where and how they want it - you will succeed online and see real conversions - whether it is leads or sales.
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    With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.
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