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Barry makes two great points in this post you should look at if you are looking to develop a web strategy for your business.. He makes two great points that are very important for businesses to realize when crafting a social media or community building strategy. If you can engage an audience around your brand by providing them content where and how they want it - you will succeed online and see real conversions - whether it is leads or sales.

With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.

Incorporating video into emails - a simple enough concept that wasn't even possible two years ago - improves click-through rates by 2-3 times, according to a recent Forrester report.

With that in mind here are ten RSS feed manipulator plugins that if used in the right way with the right knowledge and creativity can do wonders. Increasing subscriber base and productivity are just two hints. At first look, most of these RSS feed plugins looks like normal ones but they can be put to good use with a little bit of creativity. Read through and you'll agree.

If you've read this post thus-far, you know that Target can join feedback loops (though not for Gmail) and clean its list, which it's already doing. It can also look into optimizing its HTML design for "images off." Beyond this, Target can also: 1. Become authenticated 2. Segment non-responders and market less frequently 3. Segment non-responders and attempt to re-activate them through a "win-back" email, otherwise remove them from the list

Great points on getting your emails past spam filters. Our suggestions... Don't be too flashy.. Be succinct.. Use only Opt-In Lists... And Use aWeber!

With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won't interest them. Not only that, they're also just as likely to report unwanted e-mails as spam as they are to delete them. So if you're not writing compelling subject lines that get the e-mails opened, all your hard work is lost. Here are five tips for writing effective e-mail subject lines that can easily double the open (and click-through) rates on your next e-mail.

This fall, Mike Moran and Bill Hunt released the 2nd edition of their book Search Engine Marketing, Inc: Driving search traffic to your company's web site. The guide is 600+ pages and packed with practical, applicable information. I've worked my way through it once and now am heading back in to begin implementing some of their strategies.

This webinar will show you how to leverage the web to run your existing business better and more efficiently. I'll run through a short presentation and will follow up with live Q&A.

The value of a product for users shifts as it moves through the product lifecycle. Initially it is about new functionality, later it is about user experience and price.

Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?

Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.