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Terry Leigh Britton

Socialnomics: World of Mouth for Social Good - 2 views

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    Just ordered the book - Erik Qualman's website looks terrific as well!
Gabor Molnar

How to Use Social Media : The World :: American Express OPEN Forum - 0 views

  • Question: What do you think of Apple’s absence from any social media marketing whatsoever? Answer: It’s hard to find fault in Apple’s marketing strategy because they’ve done so well with it. They’ve done a great job at motivating their fans to do their social media marketing for them
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    Dan Zarrella is an award-winning social media and viral marketing scientist, writer, and speaker. His new book is The Social Media Marketing Book. In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.
Gabor Molnar

Social Technology Impacts Every Customer Touchpoint « Web Strategy by Jeremi... - 0 views

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    Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization.  In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way.  As a result, expect social technologies to impact every employee and customer touchpoint.   CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.
Terry Leigh Britton

KnowEm Username Check - The Social Media Community for Social Media - 1 views

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    Awesome way to check your "personal brand" username availability!
Andy Brudtkuhl

Social Media Optimization: 16 Rules Revisited - 0 views

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    Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
Andy Brudtkuhl

Using social media for SEO - 0 views

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    Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.
Andy Brudtkuhl

5 Things You Need to Know About Social Media Marketing and PR - 0 views

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    If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:
Andy Brudtkuhl

Time To Manage Your Social Media - 0 views

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    We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.
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    Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:
Andy Brudtkuhl

What the Tools Can Do - 0 views

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    When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.
Andy Brudtkuhl

Promoting Without Being "That Guy" - 0 views

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    "Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you.
Andy Brudtkuhl

Understanding Social Media Metrics: Basic Modeling - 0 views

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    What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.
Andy Brudtkuhl

Building your brand through social media - 0 views

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    Barry makes two great points in this post you should look at if you are looking to develop a web strategy for your business.. He makes two great points that are very important for businesses to realize when crafting a social media or community building strategy. If you can engage an audience around your brand by providing them content where and how they want it - you will succeed online and see real conversions - whether it is leads or sales.
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    With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.
Andy Brudtkuhl

Ultimate How-To: Grow Your Social Media Network - 0 views

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    We are always talking about building a community. It's the first thing we recommend for many reasons... This is a good overview on how to find, build, and grow your online community
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    In social media, who you know - or who knows you - can certainly make all the difference. That's why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.
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