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Andy Brudtkuhl

The Social Media Monitoring Funnel - Social Monitoring Flowchart - 0 views

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    Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide
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    The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
Andy Brudtkuhl

Building your brand through social media - 0 views

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    Barry makes two great points in this post you should look at if you are looking to develop a web strategy for your business.. He makes two great points that are very important for businesses to realize when crafting a social media or community building strategy. If you can engage an audience around your brand by providing them content where and how they want it - you will succeed online and see real conversions - whether it is leads or sales.
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    With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.
Andy Brudtkuhl

Web Strategy: How to Measure your Social Media Program - 0 views

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    Situation: You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this 'new media' program is worth it's weight. Challenges: You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don't like your 'open-thinking' type of revolt. There may be other challenges too: lots of activity but few people, or you simply don't know where to start. Goals Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.
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    Great overview on how to measure the social media aspect of your business's web strategy...
Andy Brudtkuhl

Managing Social Media with a system - 0 views

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    At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I'm a systems thinker and I just do it habitually - ask my wife, I have a system for making the bed and loading the dishwasher.)
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    It's a great idea to create social media systems, or "processes" that allow you to automate some research and setting time and tasks for different aspects of social media - whether listening or interacting.
Andy Brudtkuhl

Ultimate How-To: Grow Your Social Media Network - 0 views

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    We are always talking about building a community. It's the first thing we recommend for many reasons... This is a good overview on how to find, build, and grow your online community
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    In social media, who you know - or who knows you - can certainly make all the difference. That's why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.
Andy Brudtkuhl

A Social Media Strategy for Restaurants - 0 views

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    Great social media strategies for resaurants
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    The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.
Andy Brudtkuhl

Marketing Tips for Twitter - 0 views

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    Great tips on using twitter for social media marketing
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    Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor. Whether you are selling a product or a service, or just trying to gain attention for your web presence, Twitter is an advantageous way to attract interest in who you are and what your company is all about.
Andy Brudtkuhl

How to: Build a Social Media Cheat Sheet for Any Topic - 0 views

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    Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest. Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method? We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry.
Andy Brudtkuhl

louisgray.com: 40 Key Elements to Getting Started In Social Media - 0 views

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    Great post from Michael Fruchter on getting started in Social Media... Everything from personal branding to blogging to Twitter
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    Getting started with social media, whether for personal or professional use, requires learning the basic fundamentals. Social media is more than just creating a blog or Twitter account. The tools are great and give us big advantages, but they are simply extensions of how we engage and participate in social media, they are not the answers. The social in social media is all about the human element. This post touches upon 40 key elements to aid your success.
Andy Brudtkuhl

Using social media for SEO - 0 views

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    Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.
Andy Brudtkuhl

5 Things You Need to Know About Social Media Marketing and PR - 0 views

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    If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:
Andy Brudtkuhl

Time To Manage Your Social Media - 0 views

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    We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.
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    Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:
Andy Brudtkuhl

What the Tools Can Do - 0 views

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    When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.
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