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In this article I'll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn't possible in Google Analytics to get good SEO related reports. The reports I did get were these: * An overview of keywords during a specific period and (after clicking) the landings page on which visitors landed after clicking on the Google result. * An overview of the 'Entrance Keywords' of a specific page.

The future of news is playing out. Why even have employed reporters? At some point, the news may be far BETTER when served up by a cadre of individuals. Who knows.

Goes to show that online video marketing definitely works - as if you hadn't guessed it yet.

The vast majority of those surveyed (95%) for the report, who have utilized online video as a marketing tool, were satisfied with online video marketing and expect to use it in the future.

According to a report on search engine results from Forrester Research: "on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index." Not only is video invaluable to getting your web presence better exposure in search engines, but video is the most compelling way to tell your story and inspire potential visitors.

Great tool for bigger Search Engine Marketing campaigns

Clickable's immediate activation and intuitive user experience make it easy to manage pay-per-click marketing across all major ad networks. Powerful recommendations and reporting make you more efficient, effective and confident with your search advertising - even at first login.

Situation: You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this 'new media' program is worth it's weight. Challenges: You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don't like your 'open-thinking' type of revolt. There may be other challenges too: lots of activity but few people, or you simply don't know where to start. Goals Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.

Great overview on how to measure the social media aspect of your business's web strategy...

Great social media strategies for resaurants

The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.

With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won't interest them. Not only that, they're also just as likely to report unwanted e-mails as spam as they are to delete them. So if you're not writing compelling subject lines that get the e-mails opened, all your hard work is lost. Here are five tips for writing effective e-mail subject lines that can easily double the open (and click-through) rates on your next e-mail.

A chapter by chapter blook report on Groundswell. Features video, presentation and a link to FriendFeed room

Search Marketing investment is a staple of an effective web strategy and the "build it and they will come" strategy does not work. No matter how good your product, content, or website is - they will not come unless you invest in your SEM web strategy.

It appears a large proportion of small business owners are still stuck in the "build it and they will come" mentality. The study highlights that most small businesses have developed websites, but have done little more to enhance their online business presence. According to the report, over 59% of small business owners who own websites don't use paid search marketing, and of those, a whopping 90% have never tried it.

More on web analytics...

"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."

Know your objectives in advance. Start small, when possible: think "proof of concept." Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.

You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read. Here are five tips for writing headlines that will draw in user attention.

Incorporating video into emails - a simple enough concept that wasn't even possible two years ago - improves click-through rates by 2-3 times, according to a recent Forrester report.

Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture - enabling consumers to subscribe to emails via their mobile phones - will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.

Interesting details on a Web Strategy Survey.. Some interesting details include: - More than 60% had a web strategy that looked at least 6 months out - Only 57% of respondents can say they are confident their existing strategy is effective - Most effective strategies were planned six months in advance

More than 130 internet stakeholders were surveyed in December of 2008 on how they are approaching their web strategy in the upcoming year. Survey respondents represented internet professionals at corporations of all sizes, non-profit organizations and agencies.