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Although social media channels seem to be mostly qualitative in nature, user activities can be easily quantified. Although users interact with channels in different ways, four common factors quantify social media success: Attention, Participation, Authority, and Influence.

Innovation around Web 2.0 technologies continues to pick up steam as companies look for ways to cut spending and get more from the solutions they choose. Polly Traylor outlines some of the Web-oriented tools and strategies.

In combination with the first article comment it gives an insight into two different viewpoints on certain aspects in this article.