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Andy Brudtkuhl

Using the group... - 30 views

That sounds like a great idea! Martin Bendig wrote: > I'd suggest that we also use the voting function in Diigo, means that we click on the thumbs up-button if we like a bookmark. So, we can also ...

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densio magat

1 Click Fix Review - 0 views

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    Like everybody else, I am on my computer for hours a day and I need the fastest output the machine can handle. I work online, socialize online and get all my daily news from international data bases, so my PC has got to perform at an optimal level. Lately, it was running so slowly I was ready to scream. Buying a new computer was a bit out of financial bounds, so I had a look at the 1 click fix review and liked what I saw.
Andy Brudtkuhl

New SEO reports for Google Analytics - Yoast - Tweaking Websites - 0 views

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    wow
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    In this article I'll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn't possible in Google Analytics to get good SEO related reports. The reports I did get were these: * An overview of keywords during a specific period and (after clicking) the landings page on which visitors landed after clicking on the Google result. * An overview of the 'Entrance Keywords' of a specific page.
Andy Brudtkuhl

Video in Email Boosts Click-Thru Rates 2-3x - 0 views

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    Incorporating video into emails - a simple enough concept that wasn't even possible two years ago - improves click-through rates by 2-3 times, according to a recent Forrester report.
Andy Brudtkuhl

6 tips to win back inactive subscribers - 0 views

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    If you use software like aWeber you will get great statistics on whether your email was opened and if they clicked on anything... If you are getting a low read rate chances are you need to modify/tweak your Subject Line.. aWeber does a great job of cleaning out your lists when email becomes inactive.. Checking into these statistics is important to keep your email marketing campaign fresh. This post has some details on "reactivating" your *dead* lists.
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    How many email messages did you send out in your last campaign? Really? That many? Wow! Now, how many of your recipients actually opened or clicked on your email? Yeah, that's a different story. Remember that with email, size doesn't really matter. Performance is what counts, not just for your email program and its bottom line but also for your sender reputation. A reactivation campaign is the answer here, and it's just as important as any acquisition campaign. It will help you clean out the dead wood, re-energize your list and reclaim some of the money you spent acquiring and engaging those addresses in the first place.
Andy Brudtkuhl

Advertising - Web Marketing That Hopes to Learn What Attracts a Click - 0 views

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    Now, a new breed of companies is trying to tackle all of those options and determine what ad works for a specific audience. They are creating hundreds of versions of clients' online ads, changing elements like color, type font, message, and image to see what combination draws clicks on a particular site or from a specific audience.
Andy Brudtkuhl

{!firstname}, Think Before You Personalize - 0 views

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    Great tips from the aWeber blog on what personalization means when it comes to email marketing..
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    Personalization isn't a bad thing in and of itself. But when it gets misused for the sake of an extra open or click, it becomes a bad thing. It also becomes less effective over time. And it allows us to think that we're creating "personal" emails just by merging a name into the message. A truly personal email addresses the subscriber's needs, desires, fears, preferences and other aspects of their personality.
Andy Brudtkuhl

Products | Clickable.com - 0 views

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    Great tool for bigger Search Engine Marketing campaigns
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    Clickable's immediate activation and intuitive user experience make it easy to manage pay-per-click marketing across all major ad networks. Powerful recommendations and reporting make you more efficient, effective and confident with your search advertising - even at first login.
Andy Brudtkuhl

Stop bouncing: tips for website success - 0 views

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    Bounce rate has these attributes: 1) It is really hard to misunderstand. It measures the number of people who landed on your site and refused to give you even one single click! 2) It is available in most web analytics tools, including our own Google Analytics. 3) It is quick and easy to use. Bounce rate will help you understand where and how to make changes on your website in under an hour.
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    Great tips from Google on reducing your website bounce rates
Andy Brudtkuhl

Top Secret: Get Your E-mails Opened - Email marketing tips - 0 views

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    With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won't interest them. Not only that, they're also just as likely to report unwanted e-mails as spam as they are to delete them. So if you're not writing compelling subject lines that get the e-mails opened, all your hard work is lost. Here are five tips for writing effective e-mail subject lines that can easily double the open (and click-through) rates on your next e-mail.
Andy Brudtkuhl

Track SEO rankings with Google Analytics - 0 views

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    Well, you can't specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from 'personalized search' or 'local results' that can influence the Google rankings dramatically. People see other results than you see with your ranking tools. And therefore you need Google Analytics to do the real ranking.
Andy Brudtkuhl

Joe The Plumber's Landing Page - 0 views

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    But one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.
Andy Brudtkuhl

Five Tips for Writing Effective Web Headlines - Conversion University Help - 0 views

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    You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read. Here are five tips for writing headlines that will draw in user attention.
Andy Brudtkuhl

Landing Page Optimization Silver Bullets - 1 views

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    Although the general idea of uncluttering is powerful throughout the decision process, this testing theme has an especially powerful impact on improving visitor awareness. If visitors do not recognize quickly that you have something in which they might be interested, they will leave your site immediately. These short-timers are the ones who have "bounced" and not clicked on any other links from their original landing page. They represent a significant problem.
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