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From time to time you'll probably want to send a website visitor who tries to access a page that has moved, been deleted, etc to a brand spanking new page of which quite possibly will have the content they were looking for. In this article I'll introduce you to the 301 re-direct, show you how to create one, and you'll see why sometimes just depending on the 404 page isn't practical. I'll also show you various methods to create one by using PHP, ASP, and HTML.

If you use software like aWeber you will get great statistics on whether your email was opened and if they clicked on anything... If you are getting a low read rate chances are you need to modify/tweak your Subject Line.. aWeber does a great job of cleaning out your lists when email becomes inactive.. Checking into these statistics is important to keep your email marketing campaign fresh. This post has some details on "reactivating" your *dead* lists.

How many email messages did you send out in your last campaign? Really? That many? Wow! Now, how many of your recipients actually opened or clicked on your email? Yeah, that's a different story. Remember that with email, size doesn't really matter. Performance is what counts, not just for your email program and its bottom line but also for your sender reputation. A reactivation campaign is the answer here, and it's just as important as any acquisition campaign. It will help you clean out the dead wood, re-energize your list and reclaim some of the money you spent acquiring and engaging those addresses in the first place.

As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it.

That is disturbing!

The value of a product for users shifts as it moves through the product lifecycle. Initially it is about new functionality, later it is about user experience and price.