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Internet-connected devices like tablets and Smart TVs will continue to complement and replace some traditional methods of search, video-centric activities, and advertising. For example, 30 percent households with an Internet-connected device used it to rent at least one movie in the past month. Approximately 35 percent of mobile phone owners use their phones to look up listings while watching TV.

The customization is often covert. Many people are unaware that sites may show them material or offer deals - like discounts or free shipping - that are different from what their neighbors see. Yet the phenomenon is growing. Half of the largest online retailers in the United States used some personalization techniques last year, compared with about 33 percent the year before, according to Internet Retailer's Top 500 Guide. And e-tailers are turning to a handful of specialty software companies like PredictiveIntent, RichRelevance, MyBuys and Monetate to help them analyze customer data and segment their audiences for special treatment.

Mes buts dans ces échanges étaient d'abord de sensibiliser les chefs à l'importance de l'économie numérique et à la nécessité de développer « un plan numérique pour le Québec ». Vous remarquerez qu'ils y répondent sans vraiment avoir cerné l'importance de cet enjeu économique et sociétal majeur. Par contre, ils ont répondu à mes questions avec l'approche qui leur est propre. Je vais donc vous laissez vous faire votre propre opinion quant à ce que chacun a à offrir ou pas, en matière de numérique pour le Québec.

Between now and 2016, be prepared to spend an average of $1,472 per year online shopping. Right now, U.S. consumers hover somewhere around $1,200-$1,300 per year, but that number will increase by 44%, to $1,738, by 2016.

In the latest example of how Walmart is using mobile as a key part of its promotional strategy for summer blockbuster films, the retailer has launched the Web Slinger augmented reality app, featuring Spider-Man and enabling customers to interact with in-store displays to access exclusive content.