Group items tagged

Social media has proliferated throughout the nonprofit sector over the last five years and organizations use these new tools in a variety of ways. Little research is available on the use of social media within nonprofit human service organizations (HSO) specifically. This study is one of the first of its kind to explore how and why human service organizations are using social media. The aim of this study is to understand the current status of social media use among nonprofit human service organizations by exploring and describing the social media platforms in use, associated practices with social media, the frequency of use, general satisfaction, and plans for the future use of social media. A cross-sectional research design was selected and a survey instrument was created for the study. Data were collected from 125 nonprofit human service organizations in the Richmond, VA metropolitan area that were identified from a sampling frame of nonprofit organizations. The current status of social media use among nonprofit human service organizations is that HSO's initially adopted social media to engage the community. Although many HSO's continue to do this, promoting the HSO's programs and services has also become a top priority. This is primarily done using Facebook, Twitter, and YouTube to share organizational newsletters and other information with their online community at least twice a day. On average, human service organizations have been using social media for more than five years and most plan to continue using social media in the future. Although HSO's report using social media less than ten hours a week, they are generally satisfied with the outcomes, but admitted more assistance is needed. This study establishes a foundation for HSO's to discuss the uncertainty of the future and to identify goals and strategies to help the HSO move forward. Increased understanding of why and how to use social media will also help HSO's to determine strategies for using social med

Social media has proliferated throughout the nonprofit sector over the last five years and organizations use these new tools in a variety of ways. Little research is available on the use of social media within nonprofit human service organizations (HSO) specifically. This study is one of the first of its kind to explore how and why human service organizations are using social media. The aim of this study is to understand the current status of social media use among nonprofit human service organizations by exploring and describing the social media platforms in use, associated practices with social media, the frequency of use, general satisfaction, and plans for the future use of social media. A cross-sectional research design was selected and a survey instrument was created for the study. Data were collected from 125 nonprofit human service organizations in the Richmond, VA metropolitan area that were identified from a sampling frame of nonprofit organizations. The current status of social media use among nonprofit human service organizations is that HSO's initially adopted social media to engage the community. Although many HSO's continue to do this, promoting the HSO's programs and services has also become a top priority. This is primarily done using Facebook, Twitter, and YouTube to share organizational newsletters and other information with their online community at least twice a day. On average, human service organizations have been using social media for more than five years and most plan to continue using social media in the future. Although HSO's report using social media less than ten hours a week, they are generally satisfied with the outcomes, but admitted more assistance is needed. This study establishes a foundation for HSO's to discuss the uncertainty of the future and to identify goals and strategies to help the HSO move forward. Increased understanding of why and how to use social media will also help HSO's to determine strategies for using social med

Although concern is often expressed that frequent media exposure may adversely affect the self-esteem and racial self-esteem of African American youths, evidence to support this assumption has been limited. To examine this issue, the author collected data among 156 African American high school students, testing connections among racial self-esteem, three dimensions of self-esteem, and multiple forms of media use. Whereas initial comparisons revealed media use to be a negative correlate of self-esteem, further analysis demonstrated that this association varied depending on the media genre and the domain of self in question, the content of students' media diets, and the individual characteristics of the viewer. In addition, both stronger identification with popular Black characters and greater religiosity emerged as possible protective factors.

"Individual Characteristics" "African American Students" "Adolescents" "Stereotypes" "High School Students" "Mass Media"

Although concern is often expressed that frequent media exposure may adversely affect the self-esteem and racial self-esteem of African American youths, evidence to support this assumption has been limited. To examine this issue, the author collected data among 156 African American high school students, testing connections among racial self-esteem, three dimensions of self-esteem, and multiple forms of media use. Whereas initial comparisons revealed media use to be a negative correlate of self-esteem, further analysis demonstrated that this association varied depending on the media genre and the domain of self in question, the content of students' media diets, and the individual characteristics of the viewer. In addition, both stronger identification with popular Black characters and greater religiosity emerged as possible protective factors.

While consensus has grown about the prevalence of negative Black media images, measuring the influence of these images and youth rejection or endorsement of these images on Black youth well-being and identity is a new and understudied phenomenon. This study was designed to create a measure of Black media stereotypes for use with adolescents. Focus groups with Black youth ages 14 to 21 were conducted and the data were used to design the Black Media Messages Questionnaire (BMMQ). One hundred thirteen Black youth completed the BMMQ along with measures of racial socialization, racial identity, Black history knowledge, body image, and self- esteem. Confirmatory factor analysis of the BMMQ resulted in three scales with six factors. The factors were entered into correlation and ANOVA analyses. Age, gender, and TV viewing consistently correlated with BMMQ factors. ANOVA results demonstrated that few variables were significant for the positive stereotype BMMQ factors, but endorsement of negative Black stereotype media messages resulted in significant age and gender differences. Analyses also revealed expected relationships among BMMQ, racial socialization, racial identity, and Black history knowledge variables.

While consensus has grown about the prevalence of negative Black media images, measuring the influence of these images and youth rejection or endorsement of these images on Black youth well-being and identity is a new and understudied phenomenon. This study was designed to create a measure of Black media stereotypes for use with adolescents. Focus groups with Black youth ages 14 to 21 were conducted and the data were used to design the Black Media Messages Questionnaire (BMMQ). One hundred thirteen Black youth completed the BMMQ along with measures of racial socialization, racial identity, Black history knowledge, body image, and self- esteem. Confirmatory factor analysis of the BMMQ resulted in three scales with six factors. The factors were entered into correlation and ANOVA analyses. Age, gender, and TV viewing consistently correlated with BMMQ factors. ANOVA results demonstrated that few variables were significant for the positive stereotype BMMQ factors, but endorsement of negative Black stereotype media messages resulted in significant age and gender differences. Analyses also revealed expected relationships among BMMQ, racial socialization, racial identity, and Black history knowledge variables.

This study examines what drives organizational adoption and use of social media through a model built around four key factors - strategy, capacity, governance and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: (1) adoption, (2) frequency of use and (3) dialogue. We find that organizational strategies, capacities, governance features and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multi-disciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages.

This study examines what drives organizational adoption and use of social media through a model built around four key factors - strategy, capacity, governance and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: (1) adoption, (2) frequency of use and (3) dialogue. We find that organizational strategies, capacities, governance features and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multi-disciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages.

Although there is evidence that the media priming effect fades with time, we lack empirical evidence from experimental designs. We investigated the media priming effect of reading crime tabloid articles that overrepresented foreigners as criminals on a subsequent real-world reality judgment (i.e., estimated frequency of criminal foreigners). We utilized a factorial experimental design (N = 465) with the between- subjects factors treatment and temporal delay of the postmeasurement. We found that the media priming effect followed an exponential decay function and that vigilance (i.e., the tendency to intensify the intake and processing of threat-relevant information) moderated the decay.

Although there is evidence that the media priming effect fades with time, we lack empirical evidence from experimental designs. We investigated the media priming effect of reading crime tabloid articles that overrepresented foreigners as criminals on a subsequent real-world reality judgment (i.e., estimated frequency of criminal foreigners). We utilized a factorial experimental design (N = 465) with the between- subjects factors treatment and temporal delay of the postmeasurement. We found that the media priming effect followed an exponential decay function and that vigilance (i.e., the tendency to intensify the intake and processing of threat-relevant information) moderated the decay.

Although there is evidence that the media priming effect fades with time, we lack empirical evidence from experimental designs. We investigated the media priming effect of reading crime tabloid articles that overrepresented foreigners as criminals on a subsequent real-world reality judgment (i.e., estimated frequency of criminal foreigners). We utilized a factorial experimental design (N = 465) with the between- subjects factors treatment and temporal delay of the postmeasurement. We found that the media priming effect followed an exponential decay function and that vigilance (i.e., the tendency to intensify the intake and processing of threat-relevant information) moderated the decay.

A national mail survey of adolescents between the ages of 12 and 17 (n = 876) was conducted immediately before the U.S. presidential election (October 2012) to investigate socialization agents that may correlate with political and civic engagement. The relative importance of potential correlates of engagement including demographics, parents, peers, schools, religion, traditional media, social networks, and digital communication were evaluated. Regression analysis revealed that civically engaged youth identify with a religion, participate in civic education activities at school and extracurricular activities, take action (e.g., boycotting or buycotting), develop attitudes about citizenship, and engage in online/social media political activities. Politically engaged youth come from higher income households, discuss news and politics, take action, and are very prone to engage in online/social media political activities. While a wider range of activities appear to be related to civic engagement, those who are politically engaged appear to have a strong interest in online media usage. Implications are discussed.

A national mail survey of adolescents between the ages of 12 and 17 (n = 876) was conducted immediately before the U.S. presidential election (October 2012) to investigate socialization agents that may correlate with political and civic engagement. The relative importance of potential correlates of engagement including demographics, parents, peers, schools, religion, traditional media, social networks, and digital communication were evaluated. Regression analysis revealed that civically engaged youth identify with a religion, participate in civic education activities at school and extracurricular activities, take action (e.g., boycotting or buycotting), develop attitudes about citizenship, and engage in online/social media political activities. Politically engaged youth come from higher income households, discuss news and politics, take action, and are very prone to engage in online/social media political activities. While a wider range of activities appear to be related to civic engagement, those who are politically engaged appear to have a strong interest in online media usage. Implications are discussed.

Novel methods, such as Internet-based interventions, are needed to combat the spread of HIV. While past initiatives have used the Internet to promote HIV prevention, the growing popularity, decreasing digital divide, and multi-functionality of social networking sites, such as Facebook, make this an ideal time to develop innovative ways to use online social networking sites to scale HIV prevention interventions among high-risk groups. The UCLA Harnessing Online Peer Education study is a longitudinal experimental study to evaluate the feasibility, acceptability, and preliminary effectiveness of using social media for peer-led HIV prevention, specifically among African American and Latino Men who have Sex with Men (MSM). No curriculum currently exists to train peer leaders in delivering culturally aware HIV prevention messages using social media. Training was created that adapted the Community Popular Opinion Leader (C-POL) model, for use on social networking sites. Peer leaders are recruited who represent the target population and have experience with both social media and community outreach. The curriculum contains the following elements: discussion and role playing exercises to integrate basic knowledge of HIV/AIDS, awareness of sociocultural HIV/AIDS issues in the age of technology, and communication methods for training peer leaders in effective, interactive social media-based HIV prevention. Ethical issues related to Facebook and health interventions are integrated throughout the sessions. Training outcomes have been developed for long-term assessment of retention and efficacy. This is the first C-POL curriculum that has been adapted for use on social networking websites. Although this curriculum has been used to target African-American and Latino MSM, it has been created to allow generalization to other high-risk groups.

Novel methods, such as Internet-based interventions, are needed to combat the spread of HIV. While past initiatives have used the Internet to promote HIV prevention, the growing popularity, decreasing digital divide, and multi-functionality of social networking sites, such as Facebook, make this an ideal time to develop innovative ways to use online social networking sites to scale HIV prevention interventions among high-risk groups. The UCLA Harnessing Online Peer Education study is a longitudinal experimental study to evaluate the feasibility, acceptability, and preliminary effectiveness of using social media for peer-led HIV prevention, specifically among African American and Latino Men who have Sex with Men (MSM). No curriculum currently exists to train peer leaders in delivering culturally aware HIV prevention messages using social media. Training was created that adapted the Community Popular Opinion Leader (C-POL) model, for use on social networking sites. Peer leaders are recruited who represent the target population and have experience with both social media and community outreach. The curriculum contains the following elements: discussion and role playing exercises to integrate basic knowledge of HIV/AIDS, awareness of sociocultural HIV/AIDS issues in the age of technology, and communication methods for training peer leaders in effective, interactive social media-based HIV prevention. Ethical issues related to Facebook and health interventions are integrated throughout the sessions. Training outcomes have been developed for long-term assessment of retention and efficacy. This is the first C-POL curriculum that has been adapted for use on social networking websites. Although this curriculum has been used to target African-American and Latino MSM, it has been created to allow generalization to other high-risk groups.

Organizational scholarship has increasingly focused its attention to how nonprofit, for-profit, and government agencies develop their unique organizational identity through their strategic communication efforts. As social media continues to become more prominent in communication campaigns due to the high levels of public usage and public involvement with organizations on social media sites, it is important to examine these social media messages as they relate to organizational identity. YouTube videos increasingly are being used by organizations to educate and inform just as much as they are to entertain. Through a content analysis of the most viewed videos on the top 100 official nonprofit YouTube channels, this study found that nonprofit organizations primarily use their YouTube videos to inform and educate viewers about their missions, programs, and services. While the videos also occasionally discuss the organizations' advocacy, volunteering, and fundraising efforts, nonprofit organizations were not living up to their potential in terms of engagement through direct appeals for involvement. Additionally, the organizations were more likely to use outsiders' words and stories to build the videos' narratives rather than using internal stakeholders. The benchmark numbers provided by this study reiterate key rules that are stressed in practitioner-oriented work on video production for branding and identity-building efforts.

Organizational scholarship has increasingly focused its attention to how nonprofit, for-profit, and government agencies develop their unique organizational identity through their strategic communication efforts. As social media continues to become more prominent in communication campaigns due to the high levels of public usage and public involvement with organizations on social media sites, it is important to examine these social media messages as they relate to organizational identity. YouTube videos increasingly are being used by organizations to educate and inform just as much as they are to entertain. Through a content analysis of the most viewed videos on the top 100 official nonprofit YouTube channels, this study found that nonprofit organizations primarily use their YouTube videos to inform and educate viewers about their missions, programs, and services. While the videos also occasionally discuss the organizations' advocacy, volunteering, and fundraising efforts, nonprofit organizations were not living up to their potential in terms of engagement through direct appeals for involvement. Additionally, the organizations were more likely to use outsiders' words and stories to build the videos' narratives rather than using internal stakeholders. The benchmark numbers provided by this study reiterate key rules that are stressed in practitioner-oriented work on video production for branding and identity-building efforts.

This study examined the relationship between media exposure, antifat attitudes, and body dissatisfaction, as well as the mediating effect of dysfunctional appearance beliefs. A sample of 112 women completed surveys measuring media exposure, antifat attitudes, body dissatisfaction, and dysfunctional beliefs about appearance. It was found that time spent reading fashion magazines was positively correlated with antifat attitudes and that this relationship was mediated by dysfunctional beliefs about appearance. Measures of antifat attitudes and body dissatisfaction were both found to be correlated with endorsement of dysfunctional beliefs about appearance and body mass index. Results suggest that time spent reading fashion magazines may be related to antifat attitudes through dysfunctional appearance beliefs.

This study examined the relationship between media exposure, antifat attitudes, and body dissatisfaction, as well as the mediating effect of dysfunctional appearance beliefs. A sample of 112 women completed surveys measuring media exposure, antifat attitudes, body dissatisfaction, and dysfunctional beliefs about appearance. It was found that time spent reading fashion magazines was positively correlated with antifat attitudes and that this relationship was mediated by dysfunctional beliefs about appearance. Measures of antifat attitudes and body dissatisfaction were both found to be correlated with endorsement of dysfunctional beliefs about appearance and body mass index. Results suggest that time spent reading fashion magazines may be related to antifat attitudes through dysfunctional appearance beliefs.

The student protests during the closing months of 2010 were organised online via Facebook, Twitter, university forums, Google Maps and other networks. They came in the wake of a surge of activity on the web that confonted the traditional media channels when Wikileaks and Anonymous disrupted them, creating a New World Order of breaking news. The fluid organisation of the protests showed that the internet and social media were key tools for organising dissent. Then in the Spring 2011, a wave of uprisings broke over North Africa with Tunisia, Egypt and Libya swept up in revolts also galvanised online. Tom Chatfield explores how the internet is re-shaping society and affecting identity in a period of acute political turbulence. BRAIN SHOTS is the pre-eminent source for high quality, short-form digital non-fiction. The Summer of Unrest series brings together stellar writers to explore the issues surrounding the austerity measures in the UK, uprisings in the Middle East and the nature of the protest movements springing up all over the world.

The student protests during the closing months of 2010 were organised online via Facebook, Twitter, university forums, Google Maps and other networks. They came in the wake of a surge of activity on the web that confonted the traditional media channels when Wikileaks and Anonymous disrupted them, creating a New World Order of breaking news. The fluid organisation of the protests showed that the internet and social media were key tools for organising dissent. Then in the Spring 2011, a wave of uprisings broke over North Africa with Tunisia, Egypt and Libya swept up in revolts also galvanised online. Tom Chatfield explores how the internet is re-shaping society and affecting identity in a period of acute political turbulence. BRAIN SHOTS is the pre-eminent source for high quality, short-form digital non-fiction. The Summer of Unrest series brings together stellar writers to explore the issues surrounding the austerity measures in the UK, uprisings in the Middle East and the nature of the protest movements springing up all over the world.

This study examines how exposure to media characters of color shapes viewers' opinions of race-targeted policies. Exemplar-based information processing, attribution theory, and heuristic policy decision-making formed the theoretical foundation for the study. A 2 × 2 factorial experiment (N = 363) exposed participants to stereotypical or counter- stereotypical exemplars representing the in-group (Whites) and the out-group (Blacks). The experiment revealed that exposure to stereotypical African American media characters compared to exposure to counter-stereotypical ones influenced real-world beliefs of African American stereotypes, internal attributions for perceived failures of this out-group, prejudicial feelings toward this out-group, and lack of support for pro-minority affirmative action policies. A structural model established "internal attributions for out- group failures" as a crucial mediator. Implications for entertainment studies and political communication are discussed.

Facebook, Twitter, and other platforms did not provide new outlets for the discussion of the Snowden-NSA revelations. People who thought their social media

Facebook, Twitter, and other platforms did not provide new outlets for the discussion of the Snowden-NSA revelations. People who thought their social media

Social media sites have taken over our lives. It's hard to even imagine that 10 years ago there was no Facebook or Twitter! 15 years ago people were actually waiting to hear from each other because even email wasn't that common. How did social media actually influenced our life and the society in general?

WASHINGTON (WNEW) - With over 73 percent of online adults now using a social networking site, social media has dramatically impacted the world in both positive and negative ways. It has left many people to wonder how and if social media can mentally affect people.

Social media protests have their limits, but one thing they're very, very good at is grassroots media criticism.

The Politics of Force Media and the Construction of Police Brutality

On January 17, 2001, during the impeachment trial of Philippine President Joseph Estrada, loyalists in the Philippine Congress voted to set aside key evidence against him.

The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-"information,""community," and "action." Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.

Women often turn to friends and family and social media for health information. Here are 5 useful tweet tips to promote breast cancer awareness month.

Posted: "Is media good or bad for us?" I am asked when I introduce myself as a media psychologist. It reminds me of my son who asked: "Mommy, is this world good or bad?" "It is what you make it to be," I said. "Then I want to make it good," was his reply.