The Principles of Community Engagement - 0 views
Brand followers' retweeting behavior on Twitter: How brand relationships influence bran... - 0 views
-
Twitter, the popular microblogging site, has received increasing attention as a unique communication tool that facilitates electronic word-of-mouth (eWOM). To gain greater insight into this potential, this study investigates how consumers' relationships with brands influence their engagement in retweeting brand messages on Twitter. Data from a survey of 315 Korean consumers who currently follow brands on Twitter show that those who retweet brand messages outscore those who do not on brand identification, brand trust, community commitment, community membership intention, Twitter usage frequency, and total number of postings.
Information, Community, and Action: How Nonprofit Organizations Use Social Media - Love... - 0 views
-
The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-"information,""community," and "action." Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.
The Political Power of Social Media | Foreign Affairs - 0 views
New Media & Society - 0 views
-
This study examines how information and communication technologies - mobile phone, social networking websites, blogging, instant messaging, and photo sharing - are related to the diversity of people's social networks. We find that a limited set of technologies directly afford diversity, but many indirectly contribute to diversity by supporting participation in traditional settings such as neighborhoods, voluntary groups, religious institutions, and public spaces. Only one internet activity, social networking websites, was related to lower levels of participation in a traditional setting: neighborhoods. However, when direct effects were included, the total influence of social networking services on diversity was positive. We argue that a focus on affordances of new media for networked individualism fails to recognize the continued importance of place for the organization of personal networks: networks, that as a result of the persistent and pervasive nature of some new technologies, may be more diverse than at any time in recent history
The Political Power of Social Media - 1 views
Political Power of Social Media - 0 views
Unpacking the Use of Social Media for Protest Behavior - 0 views
Actors and networks in urban community garden development - 1 views
-
Harambee gardens have developed and survived through network connections between garden participants and external actors.
-
Connection to larger organizations also provides access to knowledge and information about processes of obtaining permits and applying for grants.
-
Examining the role of social networks in community garden development is important precisely because social networks contain power dynamics.
- ...3 more annotations...
Activism in the Internet Age.full.pdf - 1 views
Social media for social change lawyers: an Australian housing rights lawyer's experience - 0 views
-
This paper reflects on the use of Twitter and Facebook at the PILCH Homeless Persons' Legal Clinic (HPLC), and the lessons for social change lawyers. While these two forms of social media have been useful tools in the HPLC's mission to address the systemic and structural issues that impact on people experiencing homelessness in Victoria, Australia, there have been salutary lessons in their deployment, engagement and impact.