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kharris216

Brand followers' retweeting behavior on Twitter: How brand relationships influence bran... - 0 views

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    Twitter, the popular microblogging site, has received increasing attention as a unique communication tool that facilitates electronic word-of-mouth (eWOM). To gain greater insight into this potential, this study investigates how consumers' relationships with brands influence their engagement in retweeting brand messages on Twitter. Data from a survey of 315 Korean consumers who currently follow brands on Twitter show that those who retweet brand messages outscore those who do not on brand identification, brand trust, community commitment, community membership intention, Twitter usage frequency, and total number of postings.
kharris216

Information, Community, and Action: How Nonprofit Organizations Use Social Media - Love... - 0 views

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    The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-"information,""community," and "action." Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.
kharris216

The Political Power of Social Media | Foreign Affairs - 0 views

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    On January 17, 2001, during the impeachment trial of Philippine President Joseph Estrada, loyalists in the Philippine Congress voted to set aside key evidence against him.
kharris216

New Media & Society - 0 views

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    This study examines how information and communication technologies - mobile phone, social networking websites, blogging, instant messaging, and photo sharing - are related to the diversity of people's social networks. We find that a limited set of technologies directly afford diversity, but many indirectly contribute to diversity by supporting participation in traditional settings such as neighborhoods, voluntary groups, religious institutions, and public spaces. Only one internet activity, social networking websites, was related to lower levels of participation in a traditional setting: neighborhoods. However, when direct effects were included, the total influence of social networking services on diversity was positive. We argue that a focus on affordances of new media for networked individualism fails to recognize the continued importance of place for the organization of personal networks: networks, that as a result of the persistent and pervasive nature of some new technologies, may be more diverse than at any time in recent history
dyerck

ATSDR - Principles of Community Engagement - Chapter 6. The Value of Social Networking - 1 views

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    Principles of Community Engagement
Ikam Ali

Political activities on the Internet: Slacktivism or political participation by other... - 1 views

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    Political activities on the Internet: Slacktivism or political participation by other means?
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    Political activities on the Internet: Slacktivism or political participation by other means?
Ikam Ali

Users of the world, unite! The challenges and opportunities of Social Media - 3 views

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    This is a broad source that I think can be useful for all of the co-currricular activities.
sconzy

Actors and networks in urban community garden development - 1 views

  • Harambee gardens have developed and survived through network connections between garden participants and external actors.
  • Connection to larger organizations also provides access to knowledge and information about processes of obtaining permits and applying for grants.
  • Examining the role of social networks in community garden development is important precisely because social networks contain power dynamics.
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  • s we will demonstrate, although networks enable Harambee community garden development, networks formed between citizen groups and other actors also contain unequal power relations and conflicts that can constrain the activities of community garden groups.
  • In gardens managed by Groundwork, groups of citizen volunteer organizers are responsible for regular maintenance and decision-making
  • State disapproval of green space often takes on racialized or classist implications, as the state may promote certain kinds of space at the expense of others, in ways that conscribe what kinds of people belong or do not belong in public space or what forms of public space are legitimate
Austin Timberlake

Activism in the Internet Age.full.pdf - 1 views

shared by Austin Timberlake on 22 Oct 14 - No Cached
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    Activism in the Internet Age
chavisja

Social media for social change lawyers: an Australian housing rights lawyer's experience - 0 views

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    This paper reflects on the use of Twitter and Facebook at the PILCH Homeless Persons' Legal Clinic (HPLC), and the lessons for social change lawyers. While these two forms of social media have been useful tools in the HPLC's mission to address the systemic and structural issues that impact on people experiencing homelessness in Victoria, Australia, there have been salutary lessons in their deployment, engagement and impact.
jacksoncs3

Are social media replacing traditional media in terms of brand equity creation? - 0 views

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