Group items tagged

A national mail survey of adolescents between the ages of 12 and 17 (n = 876) was conducted immediately before the U.S. presidential election (October 2012) to investigate socialization agents that may correlate with political and civic engagement. The relative importance of potential correlates of engagement including demographics, parents, peers, schools, religion, traditional media, social networks, and digital communication were evaluated. Regression analysis revealed that civically engaged youth identify with a religion, participate in civic education activities at school and extracurricular activities, take action (e.g., boycotting or buycotting), develop attitudes about citizenship, and engage in online/social media political activities. Politically engaged youth come from higher income households, discuss news and politics, take action, and are very prone to engage in online/social media political activities. While a wider range of activities appear to be related to civic engagement, those who are politically engaged appear to have a strong interest in online media usage. Implications are discussed.

A national mail survey of adolescents between the ages of 12 and 17 (n = 876) was conducted immediately before the U.S. presidential election (October 2012) to investigate socialization agents that may correlate with political and civic engagement. The relative importance of potential correlates of engagement including demographics, parents, peers, schools, religion, traditional media, social networks, and digital communication were evaluated. Regression analysis revealed that civically engaged youth identify with a religion, participate in civic education activities at school and extracurricular activities, take action (e.g., boycotting or buycotting), develop attitudes about citizenship, and engage in online/social media political activities. Politically engaged youth come from higher income households, discuss news and politics, take action, and are very prone to engage in online/social media political activities. While a wider range of activities appear to be related to civic engagement, those who are politically engaged appear to have a strong interest in online media usage. Implications are discussed.

The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-"information,""community," and "action." Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.

Principles of Community Engagement

political participation;clicktivism;heuristic;online engagement;slacktivism;e-activism;online activism

political participation;clicktivism;heuristic;online engagement;slacktivism;e-activism;online activism

Organizational scholarship has increasingly focused its attention to how nonprofit, for-profit, and government agencies develop their unique organizational identity through their strategic communication efforts. As social media continues to become more prominent in communication campaigns due to the high levels of public usage and public involvement with organizations on social media sites, it is important to examine these social media messages as they relate to organizational identity. YouTube videos increasingly are being used by organizations to educate and inform just as much as they are to entertain. Through a content analysis of the most viewed videos on the top 100 official nonprofit YouTube channels, this study found that nonprofit organizations primarily use their YouTube videos to inform and educate viewers about their missions, programs, and services. While the videos also occasionally discuss the organizations' advocacy, volunteering, and fundraising efforts, nonprofit organizations were not living up to their potential in terms of engagement through direct appeals for involvement. Additionally, the organizations were more likely to use outsiders' words and stories to build the videos' narratives rather than using internal stakeholders. The benchmark numbers provided by this study reiterate key rules that are stressed in practitioner-oriented work on video production for branding and identity-building efforts.

Organizational scholarship has increasingly focused its attention to how nonprofit, for-profit, and government agencies develop their unique organizational identity through their strategic communication efforts. As social media continues to become more prominent in communication campaigns due to the high levels of public usage and public involvement with organizations on social media sites, it is important to examine these social media messages as they relate to organizational identity. YouTube videos increasingly are being used by organizations to educate and inform just as much as they are to entertain. Through a content analysis of the most viewed videos on the top 100 official nonprofit YouTube channels, this study found that nonprofit organizations primarily use their YouTube videos to inform and educate viewers about their missions, programs, and services. While the videos also occasionally discuss the organizations' advocacy, volunteering, and fundraising efforts, nonprofit organizations were not living up to their potential in terms of engagement through direct appeals for involvement. Additionally, the organizations were more likely to use outsiders' words and stories to build the videos' narratives rather than using internal stakeholders. The benchmark numbers provided by this study reiterate key rules that are stressed in practitioner-oriented work on video production for branding and identity-building efforts.

Social media has proliferated throughout the nonprofit sector over the last five years and organizations use these new tools in a variety of ways. Little research is available on the use of social media within nonprofit human service organizations (HSO) specifically. This study is one of the first of its kind to explore how and why human service organizations are using social media. The aim of this study is to understand the current status of social media use among nonprofit human service organizations by exploring and describing the social media platforms in use, associated practices with social media, the frequency of use, general satisfaction, and plans for the future use of social media. A cross-sectional research design was selected and a survey instrument was created for the study. Data were collected from 125 nonprofit human service organizations in the Richmond, VA metropolitan area that were identified from a sampling frame of nonprofit organizations. The current status of social media use among nonprofit human service organizations is that HSO's initially adopted social media to engage the community. Although many HSO's continue to do this, promoting the HSO's programs and services has also become a top priority. This is primarily done using Facebook, Twitter, and YouTube to share organizational newsletters and other information with their online community at least twice a day. On average, human service organizations have been using social media for more than five years and most plan to continue using social media in the future. Although HSO's report using social media less than ten hours a week, they are generally satisfied with the outcomes, but admitted more assistance is needed. This study establishes a foundation for HSO's to discuss the uncertainty of the future and to identify goals and strategies to help the HSO move forward. Increased understanding of why and how to use social media will also help HSO's to determine strategies for using social med

Social media has proliferated throughout the nonprofit sector over the last five years and organizations use these new tools in a variety of ways. Little research is available on the use of social media within nonprofit human service organizations (HSO) specifically. This study is one of the first of its kind to explore how and why human service organizations are using social media. The aim of this study is to understand the current status of social media use among nonprofit human service organizations by exploring and describing the social media platforms in use, associated practices with social media, the frequency of use, general satisfaction, and plans for the future use of social media. A cross-sectional research design was selected and a survey instrument was created for the study. Data were collected from 125 nonprofit human service organizations in the Richmond, VA metropolitan area that were identified from a sampling frame of nonprofit organizations. The current status of social media use among nonprofit human service organizations is that HSO's initially adopted social media to engage the community. Although many HSO's continue to do this, promoting the HSO's programs and services has also become a top priority. This is primarily done using Facebook, Twitter, and YouTube to share organizational newsletters and other information with their online community at least twice a day. On average, human service organizations have been using social media for more than five years and most plan to continue using social media in the future. Although HSO's report using social media less than ten hours a week, they are generally satisfied with the outcomes, but admitted more assistance is needed. This study establishes a foundation for HSO's to discuss the uncertainty of the future and to identify goals and strategies to help the HSO move forward. Increased understanding of why and how to use social media will also help HSO's to determine strategies for using social med

Physical inactivity has been deemed a significant, contributing factor to childhood overweight and obesity. In recent years, many school systems removed recess and/or physical education from their curriculum due to growing pressure to increase academic scores. With the vast majority of children’s time spent in school, alternative strategies to re-introduce physical activity back into schools are necessary. A creative yet underutilized solution to engage children in physical activity may be in before-school programs. The objective of the proposed study is to examine the effect of an unstructured, moderate to vigorous, before-school physical activity program on academic performance, classroom behavior, emotions, and other health related measures.

Physical inactivity has been deemed a significant, contributing factor to childhood overweight and obesity. In recent years, many school systems removed recess and/or physical education from their curriculum due to growing pressure to increase academic scores. With the vast majority of children’s time spent in school, alternative strategies to re-introduce physical activity back into schools are necessary. A creative yet underutilized solution to engage children in physical activity may be in before-school programs. The objective of the proposed study is to examine the effect of an unstructured, moderate to vigorous, before-school physical activity program on academic performance, classroom behavior, emotions, and other health related measures.

The rapid diffusion of 'microblogging' services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-'information,''community,' and 'action.' Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement. [ABSTRACT FROM AUTHOR] .

Scholars have analyzed public relations' role in democracy via proxy concepts like the public sphere and civil society. However, some have critiqued the public sphere on grounds of equal access and portrayed civil society as a guise for first-world imperialism. These critiques have implications for the role of public relations in the public sphere and civil society. This article suggests the normative role of public relations in democracy is best perceived as creating the social capital that facilitates access to spheres of public discussion and in maintaining relationships among those organizations that check state power. To that end, the paper argues that social capital does much to advance public relations theory and prescribe the role of public relations in democracy. Several implications for public relations from a social capital perspective are offered, including the creation of generalized societal trust, the building of cross-cutting or "weak" ties, the engagement of media on behalf of subaltern counterpublics, and the (re)creation of community or a fully functioning society.

Twitter, the popular microblogging site, has received increasing attention as a unique communication tool that facilitates electronic word-of-mouth (eWOM). To gain greater insight into this potential, this study investigates how consumers' relationships with brands influence their engagement in retweeting brand messages on Twitter. Data from a survey of 315 Korean consumers who currently follow brands on Twitter show that those who retweet brand messages outscore those who do not on brand identification, brand trust, community commitment, community membership intention, Twitter usage frequency, and total number of postings.

We argue that the motivations that underlie stereotype-based discrimination against racial minorities and other stigmatized groups often fail to meet standard criteria for rational judgments. Stereotyping of such groups is often driven by threats to one's self-esteem and a desire to rationalize inequality, and declines when the perceiver is motivated to be accurate. Also, Bayesian racism-the belief that it is rational to discriminate against individuals based on stereotypes about their racial group-correlates highly with negative feelings toward minorities and the desire to keep low-status groups in their place, and correlates negatively with indices of rational thinking. The motives that drive social judgments call into question whether people engage in stereotype-based discrimination for rational reasons.