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Twitter, the popular microblogging site, has received increasing attention as a unique communication tool that facilitates electronic word-of-mouth (eWOM). To gain greater insight into this potential, this study investigates how consumers' relationships with brands influence their engagement in retweeting brand messages on Twitter. Data from a survey of 315 Korean consumers who currently follow brands on Twitter show that those who retweet brand messages outscore those who do not on brand identification, brand trust, community commitment, community membership intention, Twitter usage frequency, and total number of postings.

The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-"information,""community," and "action." Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.

Is it possible to effectively spread news articles to a large audience using 140 characters? How does the microblogging website Twitter get used as a platform for the news media agencies to create awareness about the articles they publish on a daily ...

Is it possible to effectively spread news articles to a large audience using 140 characters? How does the microblogging website Twitter get used as a platform for the news media agencies to create awareness about the articles they publish on a daily ...

This study examines what drives organizational adoption and use of social media through a model built around four key factors - strategy, capacity, governance and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: (1) adoption, (2) frequency of use and (3) dialogue. We find that organizational strategies, capacities, governance features and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multi-disciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages.

This study examines what drives organizational adoption and use of social media through a model built around four key factors - strategy, capacity, governance and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: (1) adoption, (2) frequency of use and (3) dialogue. We find that organizational strategies, capacities, governance features and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multi-disciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages.

Social media has proliferated throughout the nonprofit sector over the last five years and organizations use these new tools in a variety of ways. Little research is available on the use of social media within nonprofit human service organizations (HSO) specifically. This study is one of the first of its kind to explore how and why human service organizations are using social media. The aim of this study is to understand the current status of social media use among nonprofit human service organizations by exploring and describing the social media platforms in use, associated practices with social media, the frequency of use, general satisfaction, and plans for the future use of social media. A cross-sectional research design was selected and a survey instrument was created for the study. Data were collected from 125 nonprofit human service organizations in the Richmond, VA metropolitan area that were identified from a sampling frame of nonprofit organizations. The current status of social media use among nonprofit human service organizations is that HSO's initially adopted social media to engage the community. Although many HSO's continue to do this, promoting the HSO's programs and services has also become a top priority. This is primarily done using Facebook, Twitter, and YouTube to share organizational newsletters and other information with their online community at least twice a day. On average, human service organizations have been using social media for more than five years and most plan to continue using social media in the future. Although HSO's report using social media less than ten hours a week, they are generally satisfied with the outcomes, but admitted more assistance is needed. This study establishes a foundation for HSO's to discuss the uncertainty of the future and to identify goals and strategies to help the HSO move forward. Increased understanding of why and how to use social media will also help HSO's to determine strategies for using social med

Social media has proliferated throughout the nonprofit sector over the last five years and organizations use these new tools in a variety of ways. Little research is available on the use of social media within nonprofit human service organizations (HSO) specifically. This study is one of the first of its kind to explore how and why human service organizations are using social media. The aim of this study is to understand the current status of social media use among nonprofit human service organizations by exploring and describing the social media platforms in use, associated practices with social media, the frequency of use, general satisfaction, and plans for the future use of social media. A cross-sectional research design was selected and a survey instrument was created for the study. Data were collected from 125 nonprofit human service organizations in the Richmond, VA metropolitan area that were identified from a sampling frame of nonprofit organizations. The current status of social media use among nonprofit human service organizations is that HSO's initially adopted social media to engage the community. Although many HSO's continue to do this, promoting the HSO's programs and services has also become a top priority. This is primarily done using Facebook, Twitter, and YouTube to share organizational newsletters and other information with their online community at least twice a day. On average, human service organizations have been using social media for more than five years and most plan to continue using social media in the future. Although HSO's report using social media less than ten hours a week, they are generally satisfied with the outcomes, but admitted more assistance is needed. This study establishes a foundation for HSO's to discuss the uncertainty of the future and to identify goals and strategies to help the HSO move forward. Increased understanding of why and how to use social media will also help HSO's to determine strategies for using social med

Facebook, Twitter, and other platforms did not provide new outlets for the discussion of the Snowden-NSA revelations. People who thought their social media

Facebook, Twitter, and other platforms did not provide new outlets for the discussion of the Snowden-NSA revelations. People who thought their social media

The described system uses natural language processing and data mining techniques to extract situation awareness information from Twitter messages generated during various disasters and crises.

The described system uses natural language processing and data mining techniques to extract situation awareness information from Twitter messages generated during various disasters and crises.

The student protests during the closing months of 2010 were organised online via Facebook, Twitter, university forums, Google Maps and other networks. They came in the wake of a surge of activity on the web that confonted the traditional media channels when Wikileaks and Anonymous disrupted them, creating a New World Order of breaking news. The fluid organisation of the protests showed that the internet and social media were key tools for organising dissent. Then in the Spring 2011, a wave of uprisings broke over North Africa with Tunisia, Egypt and Libya swept up in revolts also galvanised online. Tom Chatfield explores how the internet is re-shaping society and affecting identity in a period of acute political turbulence. BRAIN SHOTS is the pre-eminent source for high quality, short-form digital non-fiction. The Summer of Unrest series brings together stellar writers to explore the issues surrounding the austerity measures in the UK, uprisings in the Middle East and the nature of the protest movements springing up all over the world.

The student protests during the closing months of 2010 were organised online via Facebook, Twitter, university forums, Google Maps and other networks. They came in the wake of a surge of activity on the web that confonted the traditional media channels when Wikileaks and Anonymous disrupted them, creating a New World Order of breaking news. The fluid organisation of the protests showed that the internet and social media were key tools for organising dissent. Then in the Spring 2011, a wave of uprisings broke over North Africa with Tunisia, Egypt and Libya swept up in revolts also galvanised online. Tom Chatfield explores how the internet is re-shaping society and affecting identity in a period of acute political turbulence. BRAIN SHOTS is the pre-eminent source for high quality, short-form digital non-fiction. The Summer of Unrest series brings together stellar writers to explore the issues surrounding the austerity measures in the UK, uprisings in the Middle East and the nature of the protest movements springing up all over the world.

The rapid diffusion of 'microblogging' services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-'information,''community,' and 'action.' Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement. [ABSTRACT FROM AUTHOR] .

Women often turn to friends and family and social media for health information. Here are 5 useful tweet tips to promote breast cancer awareness month.

Social media sites have taken over our lives. It's hard to even imagine that 10 years ago there was no Facebook or Twitter! 15 years ago people were actually waiting to hear from each other because even email wasn't that common. How did social media actually influenced our life and the society in general?

Social media protests have their limits, but one thing they're very, very good at is grassroots media criticism.