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Mathieu Plourde

Obama Is Advised to Let Market Forces Decide Fate of MOOCs - 0 views

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    "The council's advice to the president is to hang back for the time being and "let market forces decide which innovations in online teaching and learning are best," rather than leaping to subsidize a favorite."
Mathieu Plourde

As Android Rises, App Makers Tumble Into Google's 'Matrix of Pain' - 0 views

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    But there's a big downside to this Android growth: Severe fragmentation in the Android market means that startups must tune and debug their apps against a whole range of official Android versions, carrier tweaks, internal smartphone hardware, and external screen dimensions. Pundits have warned about this for years, but now the problem has come home to roost.
Mathieu Plourde

Digital Analytics Fundamentals - 1 views

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    "This three-week course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement."
Mathieu Plourde

What Every Marketing Department Needs to Know About Google+ - 0 views

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    "Google has put a social layer across its products and services - this is Google+. Sure, there is an aspect of Google+ as a social destination, but Google+ is Google. I don't just mean that Google+ is owned by Google, I mean that Google+ is like the super-charged 2.0 version of Google. "
Mathieu Plourde

Academic ghostwriting: to what extent is it haunting higher education? - 0 views

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    "I would endorse a profoundly different attitude to academic writing, one that recognises its role in the development of responsible academic individuals and communities. I would like academic writing to become more integrated, not outsourced to market forces or bolted on as a response to last-minute deadlines."
Mathieu Plourde

Four Tools To Help You Rock Google Plus - 0 views

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    "As Google Plus continues to grow its active user base and integrate its "social layer" across its other products and services, the number of ways to utilize this powerful social media marketing channel only continues to grow. For any user or brand that wants to take a deep dive into their circles, sharing, engagement and posting activity, this post is for you. By using these four Google Plus analysis tools, you'll be able to get valuable insights into meaningful Google Plus data which will allow you to be more strategic with how you circle, engage, share and make your time on the network more effective and efficient."
Mathieu Plourde

Analysts see changes ahead for LMS market after a summer light on news - 0 views

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    The result, should the trend continue, might not be a learning management system, but what analysts call a "learning ecosystem." Not a black hole where content is dumped at one end of the semester and grades at the other, but an open platform where faculty members are free to browse and embed the tools they want to use -- for example quizzes from Khan Academy, plagiarism detection from Turnitin or a homegrown solution -- regardless of whether they logged into Learn or Sakai, and regardless of whether their system has its own, similar tool.
Mathieu Plourde

Are These the 12 Types of Millennials? | Adweek - 0 views

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    "It's a problematic mission, to be sure, but digital advertising network Exponential felt it was up to the task when it defined 12 millennial subgroups that marketers should know. At the recent Advertising Week in New York, researcher and Exponential vp Bryan Melmed presented the findings from his team's data analysis of 4 million young adults."
Mathieu Plourde

Students, Madison Avenue Enlisted in Messaging Against ISIS | News - Advertising Age - 0 views

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    "The U.S. Military Academy at West Point is among 45 schools worldwide whose students are developing programs to battle extremism, but not with fighter jets or ground troops. It's a war of ideas in which participants use the same social media and other marketing tactics that have been harnessed aggressively as recruitment armaments for the Islamic State."
Mathieu Plourde

Grand Canyon Education Acquires Orbis: We have new segment of OPM market - 0 views

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    "Today the movement became real as Grand Canyon Education announced their agreement to buy Orbis Education Services for more than $362 million."
Mathieu Plourde

Revenue From Online Ed Is On the Rise. So Is the Competition, Moody's Says - 0 views

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    "While distance-learning programs are not likely to replace the traditional college experience for everyone, the rate of growth in online enrollment is outpacing that for campus enrollment. The market for online programs is crowded and relatively easy to enter, but traditional name-brand universities now claim a larger share of it than in the past. This means smaller institutions with less-established programs will struggle unless they can set themselves apart, according to the report."
Mathieu Plourde

Mega-Universities Are On the Rise. They Could Reshape Higher Ed as We Know It. - 0 views

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    ""The shortage of students is a fallacy," says Michael M. Crow, president of Arizona State University, which enrolled more than 95,000 undergraduates in 2017, about 28,000 of them online. The number of Americans with some college but no degree presents "an unbelievable market," he adds, but most institutions that educate students on a brick-and-mortar campus are not equipped to recruit, or serve, such students."
Mathieu Plourde

Leverage Content Strategy to Create 'Sticky' Learning Experiences - 0 views

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    "Marketers are proficient in using a content engagement cycle, a practice for deciding when to engage whom with what kind of content during the customer journey. They plan months, quarters and even years in advance to create a content strategy that aligns with business goals and engages their audience pre- and post-sale. L&D professionals on the other hand, often think about each training session or learning program singularly instead of looking at the overall learner experience. Mapping out the learner lifecycle and assigning content that engages them along the way not only helps create unforgettable learning experiences but also aids in the transfer of knowledge after a training session ends. "
Mathieu Plourde

Top Hat Tips HigherEd Content Marketplace - 0 views

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    ""We want to bring the HigherEd course experience into the modern era," said Silagadze. "The go-to-market strategy is direct to professor and student pay model." Once they've gained a foothold on a campus they quickly expand to other departments and course with strong support from inside sales."
Mathieu Plourde

If Your Content Has Fleeting Value, It's Your Own Fault - 0 views

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    An unrelenting emphasis on the real-time web simply does not allow for scalable results. It's shortsighted because not all content needs to be consumed in real-time and not all users even prefer it.
Janice-Gamble Hill

Social Media and Black Market - 1 views

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    Social Media...people for sale
Mathieu Plourde

Saying No to College - 0 views

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    The idea that a college diploma is an all-but-mandatory ticket to a successful career is showing fissures. Feeling squeezed by a sagging job market and mounting student debt, a groundswell of university-age heretics are pledging allegiance to new groups like UnCollege, dedicated to "hacking" higher education.
Mathieu Plourde

EU Commission presents new Rethinking Education strategy - 0 views

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    "To ensure that education is more relevant to the needs of students and the labour market, assessment methods need to be adapted and modernised. The use of ICT and open educational resources (OER) should be scaled-up in all learning contexts. Teachers need to update their own skills through regular training. The strategy also calls on Member States to strengthen links between education and employers, to bring enterprise into the classroom and to give young people a taste of employment through increased work-based learning. EU Education Ministers are also encouraged to step-up their cooperation on work-based learning at national and European level."
Mathieu Plourde

Racing the iPad in K12 Education - 0 views

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    And the iPad's future dominance is far from certain. "The iPad is a powerful pedagogical tool, but we are seeing the market take its course. Other companies are now providing competitive alternatives at lower price points," says Brian Lewis, CEO of the International Society for Technology in Education.
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