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"My prediction? Hold fast, millennials. This current wave of punditry will peak and then start declining six years from now. In 2020, about half of you will have turned 30. You'll no longer be young-and therefore no longer scary-and today's rhetoric about your entitlement and narcissism will evaporate. You'll be in charge. I can't imagine what you're going to say about the kids being born today."

"It's a problematic mission, to be sure, but digital advertising network Exponential felt it was up to the task when it defined 12 millennial subgroups that marketers should know. At the recent Advertising Week in New York, researcher and Exponential vp Bryan Melmed presented the findings from his team's data analysis of 4 million young adults."

" In Boston, for example, the average cost of renting a two-bedroom apartment is $2,821, which means that you would need to earn $120,900 a year just to afford it"