Navigating the new multi-screen world: Insights show how consumers use different device... - 0 views
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Mathieu Plourde on 19 Sep 12"In "The New Multi-screen World: Understanding Cross-Platform Consumer Behavior," we discovered that 90% of people move between devices to accomplish a goal, whether that's on smartphones, PCs, tablets or TV. We set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with consumers."