Group items tagged

"Teachers see themselves as consumers, putting lawmakers, publishers, and administration in control. However, teacher are designers. Teachers hold an incredible amount of decision-making power. According to Marzano's work, teachers are the number one school-level factor relative to student achievement. So, stop choosing off the shelf. Design-- with your end users in mind."

Pioneers like Salesforce popularized SaaS, web-based business applications that were easy to use and even easier to purchase, with a click. With that, they took one of the first swings at the command-and-control business culture that has defined the Industrial Age. A $40 billion SaaS industry followed.

"Truth is that they're not the sole culprit. Consumerism as a whole is evolving and many businesses are not upgrading or updating value propositions, processes or products. Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call "Generation-C." This ever-growing group of connected consumers interacts with brands differently and has a rising expectation for on-demand assistance. As Google puts it, these highly-connected, mobile-first consumers are giving rise to "the age of assistance.""

"Ditching Facebook has become a new, elitist form of "conspicuous non-consumption," on par with refusing television, argues New York University assistant professor Laura Portwood-Stacer in a recent article published in the Journal of New Media and Society. Once upon a time, being on Facebook meant you were hip. Now, not having a Facebook account is the status symbol -- at least to some."