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Franz Ferguson

A Tale of Two Advertisements « Virtual Scrapbook of The Highland Park Neighbo... - 0 views

scrapbook.highlandparkrochester.org/...a-tale-of-two-advertisements

Contrast

shared by Franz Ferguson on 07 Sep 11 - No Cached
  • Franz Ferguson on 07 Sep 11
     
    This page is similar to the textbook, which makes it a perfect example of how contrast works. It takes two examples of advertisements and allows readers to compare the two, to determine which leaves a lasting effect on the reader. Both advertisements are from the same people or corporation. It is apparent the first advertisement uses contrast more effectively and personally leaves a better lasting impression on me. 
Evan Richardson

Rhetoric - Wikipedia, the free encyclopedia - 1 views

en.wikipedia.org/Rhetoric

rhetoric definitions

shared by Evan Richardson on 31 Jan 10 - Cached
    • Andy Blood
      Andy Blood on 07 Feb 10
       
      Invention? Meaning to make things up???
    • Shay O'Neill
      Shay O'Neill on 27 Aug 10
       
      The most important part I felt was the three appeals to the audience.
  • Rhetoric is the art of using language to communicate effectively
    • Evan Richardson
      Evan Richardson on 01 Sep 10
       
      This definition hits all the points
  • Public relations, lobbying, law, marketing, professional and technical writing, and advertising are modern professions that employ rhetorical practitioners
  • ...2 more annotations...
  • Theorists generally agree that a significant reason for the revival of the study of rhetoric was the renewed importance of language and persuasion in the increasingly mediated environment of the 20th century (see Linguistic turn) and through the 21st century, with the media focus on the wide variations and analyses of political rhetoric and its consequences. The rise of advertising and of mass media such as photography, telegraphy, radio, and film brought rhetoric more prominently into people's lives. Reflecting this, more recently the term rhetoric has been applied to media forms other than verbal language, e.g. Visual rhetoric. The goal is to analyze how non-verbal communication persuades. For example, a soft drink advertisement showing an image of young people drinking and laughing is making the case that the consumer, by using the product, will be healthy and happy.
    • Sonia Navarro
      Sonia Navarro on 30 Aug 10
       
      Just as the book defines rhetoric and also mentions Aristotle. Although WikiPedia goes more into detail about rhetoric.
  • Tana Ingram on 27 Aug 10
     
    wikipedia definition of rhetoric
Victoria Burch

D#9, HW#3 -WordLingo New Media - 0 views

www.worldlingo.com/...New_media

new media flew manovich

shared by Victoria Burch on 26 Feb 11 - No Cached
  • New media rely on digital technologies, allowing for previously separate media to converge. Media convergence is defined as a phenomenon of new media and this can be explained as a digital media.“
  • he most prominent example of media convergence is the Internet, whereby the technology for video and audio streaming is rapidly evolving. The term convergence is disputed, with critics such as Lev Manovich pointing out that the 'old' medium of film could be seen as the convergence of written text (titles and credits), photography, animation and audio recording
  • New Media has become a significant element in everyday life. It allows people to communicate, bank, shop and entertain. The global network of the Internet, for instance, connects people and information via computers.[3] In this way the Internet, as a communication medium of New Media, overcomes the gap between people from different countries, permitting them to exchange opinions and information. Diverse means for this exist even within the context of the Internet, including chat rooms, Instant Messaging applications, forums, email messaging, online video and audio streaming and downloads, and voice-over-internet telecommunications. New Media is defined not only as a communication tool, but also as a tool for the commercial exchange of goods and services.[
  • ...16 more annotations...
  • transition to new media has seen a handful of powerful transnational telecommunications corporations who own the majority achieve a level of global influence which was hitherto unimaginable.
  • New Media has been used extensively by social movements to educate, organize, share cultural products of movements, communicate, coalition build, and more.
  • "virtual communities" are being established online and transcend geographical boundaries, eliminating social restrictions. Rheingold (2000) describes these globalised societies as self-defined networks, which resemble what we do in real life. "People in vi
  • rtual communities use words on screens to exchange pleasantries and argue, engage in intellectual discourse, conduct commerce, make plans, brainstorm, gossip, feud, fall in love, create a little high art and a lot of idle talk"
  • new media follows the logic of the postindustrial or globalised society whereby 'every citizen can construct her own custom lifestyle and select her idology from a large number of choices. Rather than pushing the same objects to a mass audience, marketing now tries to target each individual separately.'
  • New media can be defined not only as things you can see such as graphics, moving images, shapes, texts, and such. It is also things that cannot be seen, such as a Wi-Fi connection. Like radio or electricity, no one can see the Wi-Fi waves in the air floating through the air. But the Wi-Fi concept can be considered new media. So new media can be either concept-based, refer to a solid object, or both.
  • Flew (2002) stated that as a result of the evolution of new media technologies, globalisation occurs. Globalisation is generally stated as "more than expansion of activities beyond the boundaries of particular nation states".[6] Globalisation shortens the distance between people all over the world by the electronic communication (Carely 1992 in Flew 2002) and Cairncross (1998) expresses this great development as the "death of distance". New media "radically break the connection between physical place and social place, making physical location much less significant for our social relationships" (Croteau and Hoynes 2003: 311).
  • even some forms of digitized and converged media are not in fact interactive at all
  • "the global interactive games industry is large and growing, and is at the forefront of many of the most significant innovations in new media" (Flew 2005: 101). Interactivity is prominent in these online computer games such as World of Warcraft and The Sims. These games, developments of "new media", allow for users to establish relationships and experience a sense of belonging, despite temporal and spatial boundaries. These games can be used as an escape or to act out a desired life. Will Wright, creator of The Sims, "is fascinated by the way gamers have become so attached to his invention-with some even living their lives through it" [30]. New media have created virtual realities that are becoming mere extensions of the world we live in.
  • The advertising industry has capitalized on the proliferation of new media with large agencies running multi-million dollar interactive advertising subsidiaries. In a number of cases advertising agencies have also set up new divisions to study new media. Public relations firms are taking advantage of the opportunities in new media through interactive PR practices.
  • New media can be seen to be a convergence between the history of two separate technologies: media and computing.
  • new media can now be defined as "graphics, moving images, sounds, shapes, spaces, and texts that have become computable; that is, they comprise simply another set of computer data.
  • Any individual with the appropriate technology can now produce his or her online media and include images, text, and sound about whatever he or she chooses. [27] So the new media with technology convergence shifts the model of mass communication, and radically shapes the ways we interact and communicate with one another.
  • Old media
  • involve analog processes
  • as opposed to new media which sample media as a numerical representation in binary code.
  • Victoria Burch on 26 Feb 11
     
    This is the best article I've found for this topic. It discusses new media in relation to Manovich's article AND actually interrelates Flew's virtual communities article too! I thought that was pretty cool. It also gives examples of what new media is, and how it is affecting our communities through globalization and social change
Nicole Carnal

D #2 HW #2 Advertisements that use emphasis - 0 views

psd.tutsplus.com/...liantly-photoshopped-print-ads

Advertisements emphasis color bold hierarchy ch 2 chapter

shared by Nicole Carnal on 19 Jan 12 - Cached
  • Nicole Carnal on 19 Jan 12
     
    This site shows different advertisements that, for the most part, do a great job of showing emphasis. Most use color, boldness, or hierarchy to convey their message.
Victoria Burch

D#2, HW#7 - Blogs - Alternative Communication And Advertising Methods For Corporation - 0 views

www.scribd.com/...ising-methods-for-corporations

shared by Victoria Burch on 23 Jan 11 - No Cached
  • Victoria Burch on 23 Jan 11
     
    I thought this blog was interesting because it shows how blogs are becoming an alternative communication method for corporations, advertisers, politicians and journalists. It gives you a brief definition of all the tools in blogging, how to involve your company in blogs, examples of blogs, benefits, and much more. It illustrates how communication of blogging through the internet is really changing the way we communicate in the corporate world.
Charles Gunder-Heier

The importance of repetition in advertising, Marketing and Sales Info - 0 views

www.businessknowledgesource.com/...ion_in_advertising_021569.html

repetition advertising

shared by Charles Gunder-Heier on 29 Sep 11 - No Cached
  • Charles Gunder-Heier on 29 Sep 11
     
    This was the best site i found this week because it explains why they use repetition in advertising and how much of an impact it really use. Without repetition, we wouldn't be able to identify our favorite product. It is a really interesting site and would be a bad idea to check out. 
Vincent Arcos

D2 HW2: 50 Beautiful Print Advertisements for Inspiration - 0 views

devisefunction.com/...advertisements-for-inspiration

shared by Vincent Arcos on 29 Aug 11 - Cached
  • Vincent Arcos on 29 Aug 11
     
    Many of the advertisements on this page give a sense of emphasis. The Playstation 3, Bacardi, and Starburst ads are good examples
Michael Wheeler

New media - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/New_media

shared by Michael Wheeler on 24 Feb 11 - Cached
  • New media is a broad term in media studies that emerged in the later part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of New Media is the "democratization" of the creation, publishing, distribution and consumption of media content.
  • Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, and interactive.[1] Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs.
  • Although there are several ways that New Media may be described, Lev Manovich, in an introduction to The New Media Reader, defines New Media by using eight simple and concise propositions:[4]
  • ...12 more annotations...
  • New Media versus Cyberculture -
  • New Media as Computer Technology Used as a Distribution Platform
  • New Media as Digital Data Controlled by Software
  • New Media as the Mix Between Existing Cultural Conventions and the Conventions of Software
  • New Media has also recently become of interest to the global espionage community as it is easily accessible electronically in database format and can therefore be quickly retrieved and reverse engineered by national governments. Particularly of interest to the espionage community are Facebook and Twitter, two sites where individuals freely divulge personal information that can then be sifted through and archived for the automatic creation of dossiers on both people of interest and the average citizen.[
  • New Media as Faster Execution of Algorithms Previously Executed Manually or through Other Technologies
  • New Media as the Encoding of Modernist Avant-Garde; New Media as Metamedia
  • New Media as Parallel Articulation of Similar Ideas in Post-WWII Art and Modern Computing
  • he Zapatista Army of National Liberation of Chiapas, Mexico were the first major movement to make widely recognized and effective use of New Media for communiques and organizing in 1994
  • New Media has also found a use with less radical social movements such as the Free Hugs Campaign. Using websites, blogs, and online videos to demonstrate the effectiveness of the movement itself. Along with this example the use of high volume blogs has allowed numerous views and practices to be more widespread and gain more public attention
  • New Media as the Aesthetics that Accompanies the Early Stage of Every New Modern Media and Communication Technology
  • The new media industry shares an open association with many market segments in areas such as software/video game design, television, radio, and particularly movies, advertising and marketing, through which industry seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet.
  • jason richard on 24 Feb 11
     
    wikipedia definition of new media, with a few examples of new media vs traditional media.
  • ...3 more comments...
  • Austin Kremer on 27 Feb 11
     
    The wiki page has everything one would need to get a brief overview of what new media is. Within the site it gives all the different definitions of new media and how it affects people.
  • April Gallegos on 27 Feb 11
     
    This webpage made me understand more about new media in terms that it talks about new media being interactive. I didn't get that from Manovich's artice.
  • Briseida Aguirre on 12 Oct 11
     
    I felt like this website gave a good simple explanation and it also provide examples of the history and the applications of new media.
  • Charles Gunder-Heier on 13 Oct 11
     
    This was the best website i found because I was honestly confused after reading the article so this breaks it down in less than 20 something pages and makes it easier to understand it explains everything there is to know about new media. 
  • Michael Wheeler on 01 Mar 12
     
    Page full of information on new media (wikipedia) 1 History 2 Definition 3 Globalization and new media 4 As tool for social change 5 National security 6 Interactivity and new media 7 Industry 8 Youth and new media 9 See also 10 References 11 Further reading
Franz Ferguson

Gorgeous Typography Examples in Advertising Design - Noupe - 0 views

www.noupe.com/...les-in-advertising-design.html

shared by Franz Ferguson on 24 Aug 11 - Cached
    • Franz Ferguson
      Franz Ferguson on 24 Aug 11
       
      This ad is really cool however if people who did not know what Orange did, it would be confusing and not get much across. In my opinion this is an awesome design just doesn't get everything across that it needs to. 
  • Typography,
  • he art of arranging type, type design and modifying type glyphs, is often considered as a major part of promotional material and marketing.
  • ...1 more annotation...
    • Franz Ferguson
      Franz Ferguson on 24 Aug 11
       
      The flow of this ad really comes through in the type of font that it was created in. The script makes it flow with the reader as they read the word efficiency
  • Franz Ferguson on 24 Aug 11
     
    Typography, the art of arranging type, type design and modifying type glyphs, is often considered as a major part of promotional material and marketing. If you use typography properly, you can not meaningfully convey the message, but also strengthen the brand of your company.
Julie Keith

Repetition as an Advertisement Technique | Small Business - Chron.com#loopBegin#loopBeg... - 0 views

smallbusiness.chron.com/rtisement-technique-24437.html

repetition advertisement technique writing ASU TWC301

shared by Julie Keith on 29 Sep 11 - No Cached
  • Julie Keith on 29 Sep 11
     
    There is good information in this one but it really seems to be focused on selling, selling, selling which still uses the repetition techniques. More of the same but not as much detail information like our book gives or like I have found on the previous sites I've listed.
Heather Groen

D #6 HW #6 How To Improve Your Blog - 0 views

www.toiletpaperentrepreneur.com/...how-to-improve-your-blog

TWC 301 blog improvement

shared by Heather Groen on 15 Feb 12 - No Cached
  • Heather Groen on 15 Feb 12
     
    This site offers 110 suggestions made by actual bloggers on how to improve a blog! While a number of them cannot be applied to my course blog (I'm not collaborating with anyone else, for example), there was still plenty of relevant advice. Even though I am given the topics to cover, I can still let my own personality come through. This relates to the course outcome of performance; a blog needs to feel like it was written by a human being and not by a robot.  I could also start adding videos that contribute to my audience's understanding. I know that the sample rhetoric on the town assignment included a video of the advertisement the student had analyzed. Another good suggestion is to break up the paragraphs, which I try to do, or use bullet points. Another blogger suggests using subheads.
robby reiter

D# 3 HW# 1 Creative Strategy in Advertising - Bonnie L. Drewniany, A. Jerome Jewler - G... - 0 views

books.google.com/books

shared by robby reiter on 26 Jan 12 - No Cached
  • robby reiter on 26 Jan 12
     
    Here is a handy e-book with pre-highlighted areas on contrast techniques.
Alina Kurita

D#4 HW#4 - CRAP 4 - 1 views

www.hm.com/us

shared by Alina Kurita on 30 Jan 11 - Cached
  • Alina Kurita on 30 Jan 11
     
    Contrast- The use of red lettering for the title of the company and well for having a model as the background for the page. With centered bigger letters in the center of the page. With a small picture in the corner scrolling through. Repetition- This can be seen through the small font used for the links on this page. That's all though. Allignment- The menu on the left is all alligned to the left while the menu at the top is in a straight line that looks centered. And in the bottom right corner there's a picture box. Proximitiy- There's a lot of room on the page. There is hardly any pictures posted on here and the picture box that is shown is very small and takes up little room. Same goes for the links where the fonts are small and do not take up any room at all. *Note* There are advertising sustainable styles so I wonder if they were potraying that through the use of saving space?
  • anonymous on 30 Jan 11
     
    This was a good example Alina. There wasn't too much content and it was aligned very well. Good choice.
James (Mitch) Thompson

(D#4, H#4) Wall Street Journal - 0 views

online.wsj.com/home-page

shared by James (Mitch) Thompson on 29 Jan 11 - Cached
  • James (Mitch) Thompson on 29 Jan 11
     
    The home page of the Wall Street journal is a site that I think has adhered well to the good use of design principles we have discussed. Certain elements (location of links, tools, etc) are consistent, repeated no matter where your in-site browsing leads. It is always a simple matter to return the home page, and the content, though varied in topic and section, are placed and located in instantly comfortable page areas. The use of color and contrast to delineate different sections draw the eyes right where they need to be, and the fusion of advertising and written content is fused seamlessly. This website is nearly overflowing with all manner of content, yet the design and appearance of the home page is neither cluttered nor confusing. I believe this is an excellent example of the successful use of C.R.A.P. design elements.
Corey Nicholson

D#7 HW#2 documentation - 0 views

www.articlealley.com/article_1263916_11.html

shared by Corey Nicholson on 10 Feb 11 - No Cached
  • Corey Nicholson on 10 Feb 11
     
    This article does a good job at highlighting Microsoft's Word processor to use online documentation. The beginning seems more like an advertisement for Word but after digging in a little deeper you'll find some value.
Corey Nicholson

D#8 HW#3 Improve Blog 2 - 0 views

home-working-business.com/...how-to-improve-blog-layout

shared by Corey Nicholson on 20 Feb 11 - No Cached
  • Corey Nicholson on 20 Feb 11
     
    So this article may not apply to our class blog but it can help anyone with their personal blog. The article describes that advertisement is the biggest way to increase traffic and get your name out there!
Paul Angichiodo

Visual Movement - Flow in Web Design | Codrops - 0 views

tympanus.net/...visual-movement-flow

shared by Paul Angichiodo on 07 Jun 11 - No Cached
    • Daniel Throckmorton
      Daniel Throckmorton on 17 Jun 11
       
      This is actually the best analogy for flow that I've seen.
  • The image
  • is leaning toward the right
  • ...11 more annotations...
  • the image of Andrea is facing left guiding the eye to the large, colorful title
    • Daniel Throckmorton
      Daniel Throckmorton on 17 Jun 11
       
      This follows the reverse 'S' pattern that the book was talking about.
  • create a triangle
  • large orange circle grabs your eye as soon as you load the site
  • upper left to the lower right
  • little hidden arrows
  • shape, type and cold contrast to guide you where you need to go
  • blatant pointers
  • guide your users on a path through the site.
  • Lines, shapes, color, depth and hierarchy can all be used to guide the viewer from one point to the next
    • Alex Portela
      Alex Portela on 22 Feb 12
       
      This site has great visual ad examples to show and demonstrate coordination of color and shapes that help the flow of design deliver easy to read messages. Color and lines are exemplary here.
  • N M on 07 Jun 11
     
    The examples in this website provide real-life example, and include a designers explanation below the advertisement/image.
  • ...2 more comments...
  • Bridget Esqueda on 02 Oct 11
     
    I found this web page to be very resourceful. I'm always looking for visual examples and this website had all great examples using real life web pages. It points out exactly what is "flowing" in the design. It gave me great ideas on how to use flow with images and even shapes.
  • Kelly Corbett on 05 Oct 11
     
    This is my favorite of the websites that helped supplement my understanding because it not only explains flow and visual movement but shows examples and each aspect of the example that demonstrates flow. This helps me see exactly how flow can be used, and in all types of different ways.
  • Micheal O'Neil on 06 Feb 12
     
    I bookmarked this website because it really supplemented some of the techniques described in Basics of Design. This website shows great examples of how to manipulate viewers path. The advertisements near the bottom of the page show how to create a visual path for someone with out using a human body.
  • Paul Angichiodo on 01 Apr 12
     
    This article is about visual flow in web design. It acknowledges the differences between flow on the web and flow on fine art. The article provides numerous examples of how visual flow is used on the web.
Delaney Hensley

Apple's Branding Strategy Delivers Superior Results - Seeking Alpha - 0 views

seekingalpha.com/...tegy-delivers-superior-results

shared by Delaney Hensley on 08 Jun 11 - No Cached
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      The apple name is widely known because they make it known. they have a lot of contrast in theirr advertisements and their products are all very sharp designs because of the contrasting color.
  • . In Apple's case, Apple is the corporate brand with iPod being the individual brand. Some companies brand a service or a component of a product "Intel inside".
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      companies have the name of their specific product on their packaging as well as the name of the company. the specific name is usually bigger and bolder. For example; apples IPod product has Ipod writen lard on the packaging. along with the apple symbol and the company name smaller.
  • Apple created a value added difference vs. =their competition (image) based primarily on advertising and "Branding".
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      Apple has a very slick design of their products which attracts customers. They also have a very solid well known branding of the apple symbol and the letter "I" that they put infront of product names.
  • ...1 more annotation...
  • It provides a fantastic platform for future new products. Consumers will constantly seek out their new products and view them as the next generation with a cool image and technological superiority, It will also provide them with superior pricing power over the long term.
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      their solid bright colors mixed with black and white contrsts makes a huge deal in their success.
Rachel Bryson

DesignModo - Design and Web Development Magazine, be Inspired and Creative - 0 views

designmodo.com

shared by Rachel Bryson on 25 Aug 11 - Cached
  • Rachel Bryson on 25 Aug 11
     
    This website is full of information on every kind of media out there. It has photography, social media, advertising, and even an article on the basics of visual design. It talks about the importance of shapes and colors and what the different ones mean.
Lisa Plascencia

How to check and improve your WordPress SEO Score - 0 views

blogsessive.com/...and-improve-your-wordpress-seo

shared by Lisa Plascencia on 29 Sep 11 - No Cached
  • Lisa Plascencia on 29 Sep 11
     
    This one is great if you are concenred about improving your hits...it tells you tricks and keywords to list. If you are wanting to make and business out of this and attract advertisers this one is for you.
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