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Carri Bugbee

Apple TV and iAd - Business Insider - 0 views

  • Apple TV could be the shot in the arm needed to finally wake up its mostly dormant advertising business iAd.
  • The ability to target very specific audiences. Apple has a wealth of first-party data about its customers, due to the fact that they register with their real details when they sign up for Apple ID and iTunes.
  • Apple should be able to tell who was served an ad and what that individual immediately went on to do afterwards: That could include checking out the advertiser's website on their iPad, or tweeting about the brand via their iPhone. 
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  • Apple TV could take away that pain point for advertisers in-between showing an ad and the user actually buying an item: They could make purchases directly from their TV. That's a very appealing call to action for an advertiser.
  • While The Wall Street Journal reports that Apple has signed up heavy-hitters like CBS, ABC, and Fox, it appears NBC is not involved with the negotiations due to a long running feud with NBC parent company Comcast. 
  • it might well be that the broadcasters still dictate the advertising that will run against their content on Apple TV. Apple might instead have to rely on more "native" forms of advertising rather than pre-rolls and mid-rolls — Like banners, text overlays, or ads that appear on the home screen for instance.
  • Apple may have another bargaining chip: According to the New York Post, the company is making offers to share detailed customer data with content partners, who could then use this information to target shows to users and advertisers.
    Apple TV could be transformative for the entire advertising industry

Clear Channel Airports Inks 10-Year ClearVision Deal with ClearTV Media to Continue Bri... - 0 views

    From Yahoo Finance: Clear Channel Airports , a brand division of Clear Channel Outdoor , and a subsidiary of iHeart Media Inc., announced today it has signed a new 10 year deal with ClearTV and David Tetreault thanks ClearVision to continue their service with ClearTV.
Carri Bugbee

Ad-free SVOD set to accelerate TV ad revenue declinenScreenMedia - 0 views

    • SVOD providers are particularly problematic for broadcasters and their advertising partners, because they hurt ad supported television in a number of ways:

      1. Consumers with SVOD subscriptions replace time spent watching ad supported television with ad free SVOD watching
      2. With so much of online video viewing time spent watching ad free, those quality ad opportunities that are available are more expensive to buy
      3. Consumers get a decreased tolerance for advertising as they grow used to seeing content uninterrupted.

  • U.S. ad agencies spent 2% less on broadcast TV networks in the 4th quarter of 2014 and 16% less on national cable TV. The company also found that, if you exclude the Olympics, broadcast ad revenue would have declined 2% for the full year (it increased 4.1% when the Olympics are included.)
  • online originals are growing prodigiously and a good proportion of that inventory will provide advertising opportunities. For example, Alex Carloss, YouTube’s head of original programming, announced the site would be funding more original programming in the same way it did in 2012.
Carri Bugbee

Viggle Makes A DVR Connection | Multichannel - 0 views

  • “We expect to see the Add-to-DVR option drive tune-in among consumers, as they are reminded about their favorite shows through websites, banner and mobile ads,” said Viggle president and COO Greg Consiglio, in a statement. “As an added benefit, viewers who check into any TV programs with the Viggle app will earn points that can be redeemed for free movies, TV shows and music at”
Carri Bugbee

Mobile used more than PCs for TV Everywhere accessnScreenMedia - 0 views

  • 48% of TV Everywhere accesses are from tablets and smartphones, far higher than for all online video.
  • tablets and smartphones now account for about a 30% of all online video starts. Adobe also reports that online video starts increased 22% from the same quarter last year.
Carri Bugbee

NBC pushes TV Everywhere with plan for live TV on mobile - 0 views

    The network was set to announce plans Tuesday to do live linear streaming of its network broadcasts on and on mobile devices in early 2015.

David Tetreault has opened ClearTV in the CLEVELAND HOPKINS INT. AIRPORT - 0 views

    Now the world is moving forward with the mobile technology and an airport is an exact example of it. People from all over the world gather in an airport and this place is an ideal place for promoti...
Carri Bugbee

3 in 10 TV Sets Globally Forecast to be Internet-Connected by 2020 - 0 views

  • The number of smart TVs, meanwhile, is expected to triple between year-end (124.4 million) and 2020 (346.3 million) and be the primary connected device, at 36% share of the total.
Carri Bugbee

Are Young People Watching Less TV? (Updated - Q2 2014 Data) - 0 views

  • traditional TV viewing among 18-24-year-olds in Q2 2014 was down by 11.7% year-over-year. Between Q2 2011 and Q2 2014, weekly viewing fell by 21.7%, a sizable figure.
  • TV viewing by 18-24-year-olds; the weekly average has now dropped on a year-over-year basis for at least 10 consecutive quarters.
  • in the space of 3 years, Q2 TV viewing by 18-24-year-olds dropped by more than 5 hours per week. That’s a considerable amount, equivalent to roughly 45 minutes per day.
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  • American adults watch an average of 4 hours and 36 minutes of live TV per day, as opposed to half-an-hour watching time-shifted TV, 11 minutes using a game console, 1 hour and 7 minutes using internet on a computer and 1 hour and 25 minutes using a smartphone.
  • The difference in declines between the viewing population and the 18-24 population as a whole suggests the growing presence of “cord-nevers” – people who have never subscribed to a pay-TV service and are instead getting all their programming options from OTT services. It also means that TV’s grip on its young viewers remains, but is loosening.
  • In Q2, 12-17-year-olds watched an average of 18 hours and 58 minutes of traditional TV per week, representing a 14-minute-per-day year-over-year decline. That’s an uptick from recent declines.
  • African-Americans viewers continued to consume the most TV on a monthly basis in Q2, more than double the amount of time spent by Asians, who spent the least amount of time watching TV (206:03 vs. 83:02).
Carri Bugbee

Dish's Charlie Ergen: In the future, most TV viewing won't happen on TV - Tech News and... - 0 views

Carri Bugbee

New S3 Research Paper Tackles Casting, Names Top Second Screen Apps : 2nd Screen Society - 0 views

  • If done right, “casting” just might be the “killer” app the second screen world has been looking for.
  • The report pinpoints which apps are resonating with consumers (and why), and focuses on the new role “casting” content is playing in the second screen ecosystem.
  • “However, we also noted several apps — including Amazon Instant Video, M-Go, and several TV Everywhere services — that currently have no identifiable casting experience,” said Chuck Parker, chairman of the 2nd Screen Society.
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  • The second screen apps earning the highest praise in the report:

    • NextGuide, a personalized TV listings guide designed for the iPad.
    • BuddyTV, a universal TV search and recommendation portal.
    • Beamly (formerly Zeebox), a social TV and networking platform geared toward mobile devices.
    • Viggle, which offers engagement incentives for consumers to earn points for real-world rewards.
    • The USA Anywhere TV Everywhere app.
    • The HBO Go TV Everywhere app.
    • The NCAA March Madness app created by Turner and CBS.
    • SmartGlass, the game-centric second screen endevour Microsoft launched for the Xbox platform.
    • ConnectTV, which offers consumers the ability to clip and share a short clip of the show they’re viewing.

  • report also delves into the two major use-cases of second screen apps: the second screen as a companion experience and as a multi-screen viewing experience; and examines how developers and publishers have taken advantage of 4G LTE networks to create second screen apps experiences — especially for sporting events — that allow for seamless access in and out of the home.
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