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Will streaming TV get crazy expensive in the future? - Aug. 9, 2017 - 3 views

money.cnn.com/...index.html streaming socialTV social TV television TV OTT Netflix Hulu
shared by Carri Bugbee on 18 Aug 17 - No Cached
  • it could one day cost consumers more to get the content that they want than by buying cable.
  • Once people start to choose from a sea of content, they reach a point of exhaustion. They eventually end up cutting back services, said James McQuivey, leading analyst tracking the development of digital disruption at Forrester Research.
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Axios Media Trends - Axios - 0 views

www.axios.com/s-media-trends-2468696692.html socialTV social TV television Twitter snapchat OTT streaming
shared by Carri Bugbee on 18 Aug 17 - No Cached
  • In its second season, Snapchat's first original program, Good Luck America, averaged over 5 million unique viewers per episode, Axios has learned. The season totaled 29 million total unique viewers globally, 45% more than the prior season. Almost 75% of those viewers are under the age of 25, and over 90% are under age 35.
  • Adds new digital viewers: Twitter provided an average of 6% incremental reach to TV (meaning it expanded its audience with viewers that are digital-only) for target demographics.
  • Reaches a young audience: Twitter saw an average of 25% additional digital reach to TV programs amongst adults 18-24.
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  • arlier this year, Twitter announced 16 new video streaming partnerships, including a 24/7 news network partnership with Bloomberg, but a Q2 user base and advertising slump has put increased on the platform to step up its live video content.
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Exclusive: Nielsen study reveals best practices for live social TV measurement | The Drum - 0 views

www.thedrum.com/...ces-live-social-tv-measurement
shared by Carri Bugbee on 05 May 16 - No Cached
  • Carri Bugbee on 05 May 16
     
    ADAM FLOMENBAUM
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YouTube said to be planning paid streaming TV service - LA Times - 1 views

www.latimes.com/...youtube-tv-20160505-story.html youtube Streaming OTT over-the-top TV
shared by Carri Bugbee on 05 May 16 - No Cached
  • YouTube is reportedly in talks with those same networks to stream TV through a paid service called Unplugged that could serve as a Web-based alternative to the cable box.
  • The moves highlight the massive shift taking place in the TV industry as networks seek to stanch the flow of cord cutters by looking at former adversaries in the tech world to help recapture audiences, particularly younger ones
  • The plan, which has reportedly been in the works since 2012, would package the four major TV networks with a smattering of cable offerings.
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  • Such packages, known as skinny bundles, are considered a possible solution to cable TV's declining audiences. Unlike traditional packages that can run well over $100 a month, skinny bundles allow customers to choose smaller, customized packages of TV channels at lower prices.
  • Carri Bugbee on 05 May 16
     
    Wolk
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Social TV tool Canvs scores content for social emotional reactions | Marketing Dive - 0 views

www.marketingdive.com/...418171
shared by Carri Bugbee on 28 Apr 16 - No Cached
  • Carri Bugbee on 28 Apr 16
     
    "Canvs is offering more than just typical social measurement such as like, follower and sentiment metrics. As its Turner partnership indicates, its partners get a constant feedback loop on how social media is reacting to content that can then inform new content creation designed specifically to get social engagement."
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4th Edition of SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 2... - 0 views

www.prnewswire.com/...r-comment-on-tv-300257566.html socialTV television TV social TV OTT Twitter News politics
shared by Carri Bugbee on 27 Apr 16 - No Cached
  • Ring Digital estimates the Social TV Engager population at ~57 million TV viewers.
  • Twitter was used by 28.4% of the Social TV Engager population up 28% from six months ago.
  • News was selected by 48.1% of Social TV Engagers as one of five genres of prime-time TV content about which they have voted, posted, shared or commented.
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  • The results reveal the strength of Twitter as a core news platform. Journalists, bloggers and athletes use Twitter as a next-generation newswire. For these users, Donald Trump has done a great service to the social media community by cementing the useful role that Twitter plays in news dissemination, even if the corporate team at Twitter continues to believe they can create a mass media juggernaut that competes head-to-head with Facebook."
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Apple TV is a radical rethinking of your relationship with the hardware and games you o... - 0 views

www.polygon.com/...technology-slicing-tags-200-mb
shared by Carri Bugbee on 27 Oct 15 - No Cached
  • developers — including game makers — must constrain their initial app downloads to 200 MB or less. That size seems paltry on a device that ships in 32 GB and 64 GB flavors. Even on smartphones, games can be much larger than 200 MB. On Apple TV, there's far more to the story.
  • Apple's vision for a future where apps download quickly and transparently and nobody has to worry about managing storage space. tvOS will do that for you.
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Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands - Think with Google - 0 views

www.thinkwithgoogle.com/...o-know-moments-for-brands.html
shared by Carri Bugbee on 08 Oct 15 - No Cached
  • Carri Bugbee on 08 Oct 15
     
    Two-thirds of smartphone owners use their phones to learn more about something they saw in a TV commercial.
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Liveblog: Facebook talks TV - 0 views

blog.mipworld.com/...eblog-facebook-talks-tv-mipcom
shared by Carri Bugbee on 08 Oct 15 - No Cached
  • Carri Bugbee on 08 Oct 15
     
    "Facebook and TV really are happy bedfellows'
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