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Carri Bugbee

Nielsen adapts to track 'TV-free' homes - Business - CBC News - 0 views

www.cbc.ca/...business-nielsen-ratings.html

nielsen tracking cord-cutters social TV television analytics

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Nielsen Co. started labelling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007
  • Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.
  • For the first time, TV ratings giant Nielsen took a close look at this category of viewer in its quarterly video report released in March. It plans to measure their viewing of new TV shows starting this fall, with an eye toward incorporating the results in the formula used to calculate ad rates.
  • ...3 more annotations...
  • he Zero TV segment is increasingly important, because the number of people signing up for traditional TV service has slowed to a standstill in the U.S.
  • Zero TVers tend to be younger, single and without children.
  • Then there are the "cord-nevers," young people who move out on their own and never set up a landline phone connection or a TV subscription.
Carri Bugbee

Second screens popular but not always companion TV apps, study says - latimes.com - 0 views

www.latimes.com/...-apps-20130409,0,6951031.story

social TV companion apps second screens 2nd screens TV television social

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • 87% of consumers are splitting their attention between the TV and their laptops, smartphones and tablet computers. Here's the kicker: Although such distracted viewing is common, fewer people are using these second screens to interact with the applications designed specifically for the TV programs they're watching.
  • Although these so-called "companion" applications are popular with some viewers, they don't resonate with most consumers,
  • 47% of viewers have used their portable devices to learn more about the TV shows or movies they're watching, or the actors appearing on screen. But they are turning to established sources, including IMDb, Wikipedia and social networks, for such information, NPD found.
Carri Bugbee

MediaPost Publications More + More Devices = More Multitasking 04/10/2013 - 0 views

www.mediapost.com/...devices-more-multitasking.html

shared by Carri Bugbee on 10 Apr 13 - No Cached
  • Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 
  • The findings present an opportunity for broadcast and cable networks to interact with consumers much more readily and immediately than they have in the past,
  • Among devices, the PC/laptop is still the top device used for these “over-the-top” (OTT) services with 65% of respondents using them to watch video content (up from 59% last year). About a third (31%) said they did the same on a mobile phone (up from 24%), while 22% said they used a tablet (up from 14%). Tablets and PCs are the preferred devices to watch longer-form video (such as movies or TV shows), according to the survey. 
  • ...2 more annotations...
  • “Broadcasters are becoming the most-trusted providers for on-demand services,
  • 90% of consumers watch at least some video content over the Internet.
  • Carri Bugbee on 10 Apr 13
     
    Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 
Carri Bugbee

MediaPost Publications Are You Making This Fatal Video Content Mistake? 03/29/2013 - 0 views

www.mediapost.com/...tal-video-content-mistake.html

video content advertising pre-roll youtube

shared by Carri Bugbee on 02 Apr 13 - No Cached
  • Carri Bugbee on 02 Apr 13
     
    "advertising vs. programming" mindset.
Carri Bugbee

USA Syncs Up Better Second Screen View - 2013-04-01 16:13:36 | Broadcasting & Cable - 0 views

www.broadcastingcable.com/..._Better_Second_Screen_View.php

second social TV screen USA Network broadcasting cable

shared by Carri Bugbee on 02 Apr 13 - No Cached
  • Carri Bugbee on 02 Apr 13
     
    The new USA Sync got a tryout during last Wednesday's telecast of the 100th episode of Psych. During the show, viewers were able to vote to select the show's endin
Carri Bugbee

BBC Study Confirms Tablets' Growing Role In TV Consumption, But Also That TV Remains Su... - 0 views

techcrunch.com/...t-also-that-tv-remains-supreme

second creen 2nd screen television socialTV social TV TV

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • TV remains first screen. “In breaking news situations, users turn to television as their primary and first device (42%), with the majority (66%) then turning to the internet to investigate stories further.
  • 25-34 year-old professionals are the biggest “news enthusiasts.” But that enthusiasm is still TV-first, other screens second
  • Some 43% of tablet owners say that they watch more TV now than they did five years ago. 83% say they use tablets alongside TV.
Carri Bugbee

Report: Advertisers Wise to Tune into Social TV | Response Magazine - 0 views

www.responsemagazine.com/...isers-wise-tune-social-tv-5158

socialTV social TV television response DRTV

shared by Carri Bugbee on 27 Mar 13 - No Cached
  • “TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
  • Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
  • ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
Carri Bugbee

Twitter tied to ratings growth, finds new Nielsen-Social Guide study - Lost Remote - 0 views

lostremote.com/bout-tv-and-watching-tv_b37053

ratings analytics Twitter television social TV socialTV Nielsen

shared by Carri Bugbee on 21 Mar 13 - No Cached
  • Carri Bugbee on 21 Mar 13
     
    Nielsen - along with its new acquisition Social Guide - have released new data that shows a positive correlation between Twitter volume and TV ratings.
Carri Bugbee

Households Abandoning Cable and Satellite for Streaming - Forbes - 0 views

www.forbes.com/...le-and-satellite-for-streaming

shared by Carri Bugbee on 20 Mar 13 - No Cached
  • Young adults more likely to have Zero TV
  • more than five million U.S. homes that, according to a recent Nielsen study, have “zero TV.” That’s up from just over 2 million in 2007.
  • Carri Bugbee on 20 Mar 13
     
    Young adults more likely to have Zero TV
Carri Bugbee

Twitter to tip off instant replays for March Madness - 0 views

www.usatoday.com/...1996539

march madness social TV socialTV twitter ads Twitter

shared by Carri Bugbee on 19 Mar 13 - No Cached
  • "Instant replay plays to Twitter's strength of news in real time and on mobile," says Glenn Brown, director of promoted content and partnerships at Twitter, which is partnering with Turner Broadcasting. A third party, Silicon Valley-based SnappyTV, is supplying the underlying technology to deliver 15-second video highlights. Consumers can follow @marchmadness for video.
  • The "instant replay" concept, which Twitter introduced last year with ESPN for college bowl game highlights, offers Twitter a way to strike up advertising sponsorships. Also, it fortifies Twitter's format for brand names to embrace the microblogging service.
  • Eventually, eMarketer estimates Twitter will account for 13% of U.S. social-advertising revenue by 2014 ($807.5 million), compared with 5.5% last year ($288.3 million).
  • ...1 more annotation...
  • Twitter's Brown says the idea of posting real-time video on mobile devices via Twitter has created "lots of interest from advertising networks" for sports and non-sports events.
Carri Bugbee

MediaPost Publications Smart TVs Register Uptick, 66M Shipped In 2012 02/22/2013 - 1 views

www.mediapost.com/...ptick-66m-shipped-in-2012.html

smart TV connected tv socialTV social TV television

shared by Carri Bugbee on 22 Feb 13 - No Cached
  • apps offer a promising opportunity for smart TV use and HIS suggests “proprietary” platforms has “caused fragmentation and created problems” for developers looking for widespread adoption. It indicates that a group of manufacturers that have formed an alliance backing “open standard systems” could help drive innovation.
  • Carri Bugbee on 22 Feb 13
     
    25%-plus of TV sets shipped globally last year were smart TVs.   The research indicates the figure will climb to 50% in 2015.
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