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Cards is the name of the game and Twitter's holding aces - Lost Remote - 0 views

lostremote.com/d-twitters-holding-aces_b44459 Twitter cards social TV socialTV second screen 2nd screen
shared by Carri Bugbee on 12 Jun 14 - No Cached
  • Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.
  • Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.
  • Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.
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  • over one in five U.S households watching TV Everywhere content. And while still a smaller part of overall TV viewing at 6%, viewing on game consoles (Xbox One, PS4 etc..) and OTT devices (Apple TV, Chromecast, Roku etc..) saw a major increase in consumption with a 123% increase.
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Viggle launches a store to allow users to redeem points for music downloads - Lost Remote - 0 views

lostremote.com/nts-for-music-downloads_b43973 viggle socialTV social tv music downloads
shared by Carri Bugbee on 30 May 14 - No Cached
  • With Viggle Music, users are now able to earn Viggle points for identifying a song and additional points for buying that song. In conjunction with the expanded music service, Viggle has also launched Viggle Store–a rewards destination where members can redeem their Viggle Points for music downloads.
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TV Ads Have More Power On Twitter Users - CMO Today - WSJ - 0 views

blogs.wsj.com/...mary-meeker-twitter-tv-ads socialTV social tv television Twitter TV advertising ads
shared by Carri Bugbee on 29 May 14 - No Cached
  • Carri Bugbee on 29 May 14
     
    TV Ads Have More Power On Twitter Users
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It's not TV, it's Facebook TV - Lost Remote - 0 views

lostremote.com/-not-tv-its-facebook-tv_b43976 socialTV social tv facebook television TV
shared by Carri Bugbee on 28 May 14 - No Cached
  • Facebook has it and it’s massive. With multiple ways to pull data insights from the graph, TV focused hashtag mentions API, topics API, key word insights API, likes, shares and comments… the addition of the ACR feature is another way that Facebook can verify that a person is actually watching a show in real-time. It remains to be seen how many people will actually turn the ACR feature on, but even a small percentage of Facebook will yield major results.
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Most Cord-Cutters Are Happy They Did It: Study | Multichannel - 0 views

www.multichannel.com/...374782 OTT over-the-top cord cutting cord-cutting cord-cutters
shared by Carri Bugbee on 28 May 14 - No Cached
  • About 84% of cord-cutters are “at least somewhat happy with their decision,” while 37% said they’re so happy that they have no plans to ever return to a traditional pay-TV service,
  • 17% of U.S. broadband subscribers surveyed say they once took a pay-TV service but have since left their provider, while 10% say they have never subscribed to pay-TV (the so-called “cord-nevers”), and 74% said they currently take a pay-TV service.
  • The median time spent each week by pay-TV subs using the service is 12.98 hours. Next is Internet subscription VOD (4.89 hours), free over-the-air TV (4.72 hours), free Internet video (3.49 hours), and owned digital movies and TV shows (3.12 hours).
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  • About 92% reported spending time on YouTube, followed by Netflix (52%), Hulu/Hulu Plus (35%),  Amazon Prime (26%), and premium channel sites such as HBO Go (28%).
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Facebook adds 'option' to know what you're watching and listening to - Bob Sullivan - 0 views

bobsullivan.net/...oure-watching-and-listening-to facebook socialTV social tv television Shazam
shared by Carri Bugbee on 23 May 14 - No Cached
  • Carri Bugbee on 23 May 14
     
    Facebook certainly has never turned on spooky features without giving notice. 
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Netflix - 0 views

www.wired.com/netflix netflix socialTV television TV social tv
shared by Carri Bugbee on 22 May 14 - No Cached
  • Carri Bugbee on 22 May 14
     
    This puts paid to the intellectual's favorite idea that TV creates "anomie" and "alienation," that it isolates Americans from one another. Wrong. Americans may watch TV alone, but they do so to access a set of shared topics. And not just shared topics but shared languages. We talked to a mother and teenage daughter, people who have a contested relationship of the kind common to adolescence, people who sometimes have difficulty finding one another in conversation. (There are several identity issues at issue, especially "you're not the boss of me.") But when watching the new TV, and characters you can conjure with, certain conversations become possible. Topics once impossible now flourish. Shows were increasing cognition in viewers. In the place of single story line, TV narratives were taking on new complexity. Some shows were even engaging in virtually secret messaging. Only the most dedicated viewers could discover the intricate plotlines. Producers were actually making running gags more complicated and dramatic subtleties more embedded with the kno
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The Future of TV? No More Commercials, Netflix Exec Says | Media - Advertising Age - 0 views

adage.com/...293275 commercials netflix advertising ads TV streaming OTT over-the-top
shared by Carri Bugbee on 20 May 14 - No Cached
  • traditional scheduled TV is limited by what he called the "tyranny of the grid," or the 21 hours of prime-time programming that get the most viewers. Anything that doesn't fit into that grid gets thrown out
  • In contrast, internet TV allows audiences to aggregate over time and space, and can afford to curate content that has smaller audiences at any one time.
  • Netflix originals don't need to be 48 minutes long to fit into a prime-time schedule, and don't need to force cliffhangers that keep viewers in suspense for the next episode, because viewers can "binge" into the next episode right away.
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  • Netflix is using its massive collection of consumer data to learn what users want to see and generate personalized recommendations for everyone.
  • In a more personalized, unbundled world, advertising would also need to evolve. "Internet TV is divorced of the need of advertising revenue because we can develop direct relationships with the consumer," Mr. Hunt said, calling the subscription, ad-free model is very popular with consumers.
  • Marketers will "need to find a different place to advertise,"
  • he same technology that lets Netflix personalize recommendations could also allow streaming services to select the right commercial for the right consumer. This would mean viewers see fewer, but more relevant ads, and marketers would be better able to target very specific consumers.
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NBC Is First TV Network to Buy Facebook Video Ads (EXCLUSIVE) | Variety - 0 views

variety.com/...video-ads-exclusive-1201174151 social tv television socialTV facebook video ads advertising
shared by Carri Bugbee on 14 May 14 - No Cached
  • For Facebook, the new Premium Video Ads are an attempt to capture TV-size ad dollars with the lure of offering targeting capabilities — as well as reach — that television can’t match.
  • The video ads “autoplay” when a Facebook user scrolls through his or her newsfeed, but the sound is muted by default. As with any new form of advertising, the approach risks irritating users: NBC’s promos have already garnered a few negative comments (“Why can’t I get this crap off my timeline,” one commenter said) but generally reaction has been favorable.
  • Beatty said NBC will evaluate the effectiveness of the Facebook video ads in the short term on engagement and metrics like number of shares.
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WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 1 views

www.itvt.com/...arketing-matters-connected-tvs socialTV social tv television TV Location-Based LBMA location LBS
shared by Carri Bugbee on 04 May 14 - No Cached
  • Location technologies like GPS are sharing analytics on where and how this content is being viewed.  The good news?  Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
  • The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media.  We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
  • once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”  
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  • on the TV front – we work with connected TV ecosystem companies like Shazam, Cisco, and others that are building Automatic Content Recognition (ACR) into HD and 4K displays. In the increasing model of TV/mobile co-viewing/browsing, a sponsor could deliver a message that is first seen on the TV but is also sync’d to become a Call-To-Action (CTA) on the mobile device of the viewer.  And as the ad will know the location of the user, they could tailor the message to direct the customer to the nearest retail location of the brand advertiser.”
  • In 2011 we worked with Fox TV and our member company Loopt on the show 'Bob’s Burgers.' They approached us with an LBM idea –they wanted to build a fanbase as the show was just starting.  So, we partnered with the California-based chain Fatburger in 64 locations to rebrand them as Bob’s Burgers.  On one of the episodes, one of the animated characters checked-in on their mobile device.  We’re also worked with Bravo on shows like Real Housewives and Top Chef – to drive viewers to real-world retail locations that the characters on the show frequent.”
  • Let’s take a big retailer like The GAP – they spend $$$ on great TV ads with great music.   Instead of The GAP saying 'Check in on Foursquare today at the GAP and save 20% on a pair of jeans'  – essentially giving their margin away, wouldn’t it be better if I could say 'Hey, you know that great commercial you saw that got you into the store? Let me give you a free copy of that song as a download right now.'  So we’re seeing a shift from just discounts and coupons and moving toward an exchange of valuable content.  The producers and broadcasters of that content have a huge opportunity to participate in that.”
  • Regarding the potential for backlash against location-based marketing, Khan is optimistic:  “The way we look at it is, if you can demonstrate real value and relevance to an individual user, they will be willing to share their location data. It’s almost a mathematical equation.  You have to articulate opportunities around the value exchange.   Four years ago, the stats for Foursquare showed that more than 82% of the location data (check-ins) were driven by men.
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An Algorithm Knows Who Liked the How I Met Your Mother Finale - Adrienne LaFrance - The... - 0 views

www.theatlantic.com/...361538 algorithm Canvs television social tv socialTV
shared by Carri Bugbee on 04 May 14 - No Cached
  • The Canvs analysis covered about 185,000 tweets, just a portion of the half-a-million tweets that Canvs identified as being related to the finale. The platform only analyzes tweets it is sure it can interpret accurately, founder and CEO Jared Feldman told me. <div><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" title=""><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" alt="" /></a></div>
  • An algorithm might recognize the word "enjoy" in a tweet that says, I really didn't enjoy the How I Met Your Mother finale, without realizing that the tweet isn't ultimately positive. You can teach a computer to recognize the "didn't" before "enjoy," but that doesn't go far enough, either.
  • The way that 12-year-olds talk about loving Justin Bieber? There's no dictionary on the planet that captures that."
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  • Canvs uses an algorithm built on years of more nuanced human analysis known as "supervised sentiment analysis" in the industry. The result, Feldman says, is real-time conclusions at a level of sophistication that previously would have taken hours
  • Canvs reviews months of backdata—what you've tweeted, who you follow, where you're tweeting from—to deduce personal information like a viewer's age, gender, ethnicity, income levels, interests, brand loyalty, and so on.
  • Combine those clues with geolocation, gender, and age data, and Feldman says Canvs can confidently guess someone's income bracket. (These data subsets are smaller than the original 117,000-person cohort because specific information like location and gender aren't available for everyone.)
  • For advertisers, there's a reverse-engineering component to using this kind of data, too. Here's how Feldman puts it: "If I'm McDonald's, it'd be fantastic to know: The people who already care about me, what shows are they obsessed with?" 
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Xaxis Promises to Bring Second-Screen Viewers Back to TV - ClickZ - 0 views

m.clickz.com/...cond-screen-viewers-back-to-tv socialTV social tv television TV advertising ads spots commercials
shared by Carri Bugbee on 02 May 14 - No Cached
  • "This is not a Shazam-like feature. It happens before the ad is even broadcast,
  • ble to read the digital signals coming from the TV satellite feed (used for both satellite and cable TV), telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
  • On the other end, Xaxis targets users using data from TV audience measurement firm Kantar, which taps into about 1 million U.S. TV households. This could tell Xaxis, for example, which viewers index high for consuming television dramas or live vocal competitions. The campaigns are only designed to reach connected devices on a home Wi-Fi, rather than those who are on mobile devices, Finnegan says. "We want to reach people who are stationary and if they are on Wi-Fi we can assume they are hanging out at home," he notes.
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  • A competitor of Xaxis, never.no, also offers a syncing product called Story a. It has implemented second-screen campaigns for P&G on Telemundo as well as campaigns on Bravo TV and USA Network. According to Kelly Moulton, chief commerical officer of never.no, the USA Network experienced a 20 percent lift in its C3 ratings from Nielsen as a result of a social spot tied into the Psych season finale.
  • "For a unified-screen strategy to really shine, all touch points need to be properly synchronized. The ad execution on the second screen shouldn't just be a repeat of the 30-second spot airing on broadcast; it should be complementary and draw a consumer in," says Redniss.
  • "If advertisers want to reach Amazing Race viewers, they don't care about reaching them only as they are watching the show," he says. The water cooler effect that happens around shows such as Mad Men continues on well into the next morning, he notes, making it a short-sighted strategy to just focus on the show. "It's all about having intelligence about the audience and reaching them where ever they are," he says. PlaceIQ uses Rentrak for its TV viewing data, which has access to 13 million households.
  • Carri Bugbee on 02 May 14
     
    telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
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Study: Exposure to brand Tweets drives consumers to take action - both on and off Twitter - 0 views

blog.twitter.com/...action-both-on-and-off-twitter socialTV social tv television TV brands advertising Twitter tweets
shared by Carri Bugbee on 02 May 14 - No Cached
  • Carri Bugbee on 02 May 14
     
    80% of the Twitter users we surveyed had mentioned a brand in their Tweets during the measurement period of September 2013 through March 2014. Behavioral data showed that among this group of Twitter users, 50% had mentioned brands in their Tweets 15 times or more over a seven-month period.
  • Carri Bugbee on 02 May 14
     
    The top two actions people took: visiting the brand's website (23%) and visiting the brand's Twitter page (20%). Brand Tweet exposure also drives online search for the brand (20%) as well as brand consideration with 19% of Twitter users in the study saying they'd consider trying the brand. Tweets that mention a brand also frequently spark earned media: 18% of study respondents retweet Tweets mentioning brands.
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Sky Italia's Social Media TV Strategy - Business Insider - 0 views

www.businessinsider.com/...-italia-worked-with-ibm-2014-4 italia IBM progamming TV social tv television
shared by Carri Bugbee on 02 May 14 - No Cached
  • Sky Italia teamed up with IBM Data and Analytics, creating program schedules and on-demand content based on TV shows subscribers were actively discussing on social media.
  • Sky Italia was able not just to customize its programming, but also to come up with highly targeted, personalized marketing campaigns.
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Fox, Twitter Study Says Tweets Encourage Viewing - and Boost Advertisers - TheWrap - 0 views

www.thewrap.com/dvertising-research-foundation socialTV social tv television FOX Twitter
shared by Carri Bugbee on 01 May 14 - No Cached
  • A new study funded by a TV network and Twitter found that TV and Twitter go great together — not just by getting viewers to watch shows, but by getting them to embrace products promoted by the shows.
  • First, TV-related tweets can inspire people to immediately watch a show they've never seen before, or resume watching shows they'd stopped watching.
  • The survey – ”Discovering the Value of Earned Audience — How Twitter Expressions Activate Consumers” — included 12,577 people recruited on Twitter over two weeks. Participants were surveyed within 24 hours of watching and/or tweeting during primetime.
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  • 76 percent of people who have seen a TV-related tweet have searched for a show, 78 percent have taken some sort of Twitter action, like clicking on a hashtag, and 77 percent have watched a show as a result.
  • Forty-two percent have made plans to watch the show later, 38 percent have watched episodes online and 33 percent have changed the channel to watch the show. Also, viewers who live-tweet are more likely to act.
  • Twitter-Engaged TV Viewers Tweet 24/7 While 72 percent of TV tweeters tweet when they watch live broadcasts, 60 percent tweet about TV shows when they are not watching them, and 58 percent tweet about TV shows while watching them after they originally air. Actors/Talent Are Most Preferred Source Forty percent of tweeters prefer to see tweets from a show's stars, 26 percent like to see them from friends and family, and 18 percent prefer them from official show handles. TV Tweets Drive More on Twitter, Other Social Platforms Seventy-eight percent take immediate action after seeing a TV Tweet, 41 percent click on the show's hashtag to find out more information; 39 percent retweet show tweets, and 35 percent follow stars on Twitter.
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