Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns - 0 views
-
evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift.
-
lab results demonstrate that Twitter’s ability to amplify significant cultural moments, far beyond original broadcast audiences.”
-
The Social TV Lab findings, compiled from various sources, including Nielsen’s Brand Effect for Twitter, Datalogix’s matched household modeling, Twitter’s in-tweet surveys, looked at results for campaigns from 15 U.S.-based SMG clients as well as general social TV engagement.
- ...4 more annotations...