Viacom, for one, is actively using social media applications, such as a subscription-based app for MTV Europe and a soon-to-be-launched "Mon Nick Junior" application targeting preschoolers. It's also studying different demographics, particularly millennial and post-millennials, to glean ideas for additional multiscreen products.
Group items matching
in title, tags, annotations or urlIndustry lacks clear direction on winning connected TV strategies | News | Rapid TV News - 0 views
7More
Twitter Ad Strategy: Team Up With TV Content Creators - Businessweek - 0 views
Mashable Post on Intermedia Strategy - 0 views
Programming the Second Screen: Social TV Strategies from Discovery and USA Networks | T... - 0 views
3More
2013 Superbowl Ads Favor URLs, Hashtags -Not Facebook | Web Strategy by Jeremiah Owyang... - 0 views
1More
'Keeping up with the Kardashians' on social TV - 0 views
2More
Montreal's Seevibes acquires French social analytics firm TvTweet, opens office in Fran... - 0 views
2More