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Carri Bugbee

2013 Superbowl Ads Favor URLs, Hashtags -Not Facebook | Web Strategy by Jeremiah Owyang... - 0 views

www.web-strategist.com/...vor-urls-hashtags-not-facebook

socialTV social TV superbowl hashtags television analytics

shared by Carri Bugbee on 05 Feb 13 - No Cached
  • 75% of Brands integrate second screen experience, up 7%.
  • Hashtags, presumably aimed for Twitter, dominate over Facebook. Hashtag integration in ads dominated the airtime, with 38% of ads including Hashtags in visual display on ads,
  • Summary: Expect Hashtags to Overake Corporate Websites in 2014 Brands prefer deeper integration on their own website and leverage over-arching hashtags for events
Carri Bugbee

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google... - 0 views

marketingland.com/k-only-8-google-shut-out-32420

Twitter SuperBowl television socialTV facebook

shared by Carri Bugbee on 04 Feb 13 - No Cached
  • Carri Bugbee on 04 Feb 13
     
    When it comes to second-screen advertising, it's Twitter's world now and there's no close second place.
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