We use social media primarily for four purposes: 1) engaging with fans and encouraging that two-way conversation; 2) driving tune-in to our programming; 3) driving traffic to our owned-and-operated fansites; and 4) gathering insights about fan preferences and reactions that we can share internally with our network marketing, communications and production partners.
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Discovery Communications Discovers the Meaning of Like - Brian Solis - 0 views
Twitter's Now Adds Links to TV Timelines Directly to Tweets | Variety - 0 views
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Each of these TV Timelines pages offers access to three columns, featuring highlighted tweets directly from TV networks, official show accounts and actors, tweets featuring video excerpts and other media as well as all tweets about a show.
Television in the social era: It's not about your audience | memeburn - 0 views
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Some of the key features of this new medium include:Explosion of user participation through social networkingMore screens, increased portability and interfacesGreater aggregation, discovery and availability of mediaTwo-way streaming that allows users to contribute and become broadcastersScheduling and media assembly moving into the homeBetter understanding of user engagement and greater measurement of behaviour
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“Don’t silo your thinking about content in terms of where it will be seen or how it will be delivered — think about all touchpoints, devices and mediums in a cohesive way,” he says.
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Soon media will be more about the users than the media creators or the content created
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"intertainment" (internet oriented entertainment) beyond television. He reckons this will force media creators to rethink how they produce content
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