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Carri Bugbee

BBC Study Confirms Tablets' Growing Role In TV Consumption, But Also That TV Remains Su... - 0 views

techcrunch.com/...t-also-that-tv-remains-supreme

second creen 2nd screen television socialTV social TV TV

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • TV remains first screen. “In breaking news situations, users turn to television as their primary and first device (42%), with the majority (66%) then turning to the internet to investigate stories further.
  • 25-34 year-old professionals are the biggest “news enthusiasts.” But that enthusiasm is still TV-first, other screens second
  • Some 43% of tablet owners say that they watch more TV now than they did five years ago. 83% say they use tablets alongside TV.
Carri Bugbee

CBC expanding second screen concept with Arctic Air season finale | Marketing Magazine - 0 views

www.marketingmag.ca/...arctic-air-season-finale-76694

shared by Carri Bugbee on 13 May 13 - No Cached
  • Each time the show goes to commercial, viewers following the TV broadcast with their computer, iPad or smartphone handy will be able to unlock unique content related to the finale’s plot that adds new dimensions to the story. (An on-screen prompt will read “The story continues now at CBC.ca/ArcticAir.”)
  • CBC’s goal is to reward the audience with a “transmedia storytelling event” that happens in tandem with the live broadcast.
  • provides more information on the characters, their motivations and elements that won’t be seen on TV.
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  • they will be able to choose to view material from different perspectives, including that of the hostage.
  • Other parts of the experience allow viewers to choose from a selection of missed calls on a character’s cell phone or to read their text messages to glean new information. “It’s more narrative detail for the superfans,” said Rodrigues.
  • Sproule said that Arctic Air’s additional content wasn’t “bolted on” after the episode had already been written and shot. “It’s part of the original script—it was part of the creative process,” she said.
Carri Bugbee

1 in 5 Second-Screeners Shop for Products Seen in TV Ads - 0 views

www.marketingcharts.com/...-products-seen-in-tv-ads-28575

television social TV second creen 2nd screens advertising ads shopping shoppers

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
  • That’s behind only learning about an actor/actress (29.8%) and learning about the show/movie (23.1%). The researchers note that shopping for products is most prevalent among laptop users and consumers in the 35-49 age group, and that “converting viewers into impulse shoppers has big potential impact for advertisers.”
  • Not too far behind the top tier of activities is discussing a show on a social networking site, cited by 14.8% of respondents. That’s a figure worth watching closely – as social TV has the potential to increase engagement. A just-released neuroscience study from MEC and Channel Seven in Australia discovered that interacting with social media while watching TV drove a 9% increase in program engagement among study participants, and that second-screen interaction aided recall of specific elements of the broadcast.
Carri Bugbee

USA Syncs Up Better Second Screen View - 2013-04-01 16:13:36 | Broadcasting & Cable - 0 views

www.broadcastingcable.com/..._Better_Second_Screen_View.php

second social TV screen USA Network broadcasting cable

shared by Carri Bugbee on 02 Apr 13 - No Cached
  • Carri Bugbee on 02 Apr 13
     
    The new USA Sync got a tryout during last Wednesday's telecast of the 100th episode of Psych. During the show, viewers were able to vote to select the show's endin
Carri Bugbee

The future of TV is more than social, it's a multi-screen experience that needs design ... - 0 views

www.briansolis.com/...n-experience-that-needs-design

socialTV social TV television transmedia

shared by Carri Bugbee on 06 Jun 12 - No Cached
  • ewers don’t “turn off” so why wouldn’t a great story continue to live on across distributed platforms where consumers are more than willing to engage?
  • What it is you want them to do or say requires explicit design for each screen.
Carri Bugbee

i.TV Drops GetGlue Brand, Launches 'tvtag' App | Cable Television News | Broadcast Synd... - 0 views

www.multichannel.com/...147948

socialTV social TV television TV GetGlue i.TV

shared by Carri Bugbee on 28 Jan 14 - No Cached
  • Almost three months after striking a deal to acquire second screen TV app specialist GetGlue, i.TV has "retired" the GetGlue brand while introducing a new brand and social TV app called "tvtag" that will enable users to share, comment on and react to what they’re watching.
  • Tvtag will aggregate the i.TV second screen audiences from GetGlue, DirecTV and Nintendo (via the Nintendo TVii feature that’s baked into the Wii U console and Wii U GamePad). i.TV CEO Brad Pelo said the move will give tvtag access to an aggregate, potential reach of about 10 million users.
  • The new app replaces the GetGlue platform with one that  lets users “tag” moments within individual TV shows and sporting events with comments, doodles and memes. Keeping some of the old GetGlue features in place, tvtag will still let users “check in” to a show to unlock digital stickers, while also integrating user polls tied to TV content and the ability to share show-related info on Twitter and Facebook.
Carri Bugbee

Viacom joins Twitter Amplify program to pump up second-screen volume (and insert more a... - 0 views

venturebeat.com/...een-volume-and-insert-more-ads

socialTV social TV television TV boxee samsung

shared by Carri Bugbee on 10 Jul 13 - No Cached
  • Amplify is Twitter’s name for partnerships with media companies that focuses on the second-screen experience: fans talking about events and issues on live TV shows. Ninety-five percent of “live TV conversation” currently happens on Twitter, the company said in a recent blog post,
  • Twitter is doing a very neat three-way deal between the NBA, which gets its highlights promoted, and in this case, the movie After Earth, which gets publicity and the chance to increase its Twitter audience via the embedded Follow @AfterEarth account.
Carri Bugbee

Viacom, Fremantle execs say second screen is key to broadcast strategy - FierceCable - 0 views

www.fiercecable.com/...2013-09-12

socialTV social TV second screen #2ndscreen television tv

shared by Carri Bugbee on 18 Sep 13 - No Cached
  • Viacom, for one, is actively using social media applications, such as a subscription-based app for MTV Europe and a soon-to-be-launched "Mon Nick Junior" application targeting preschoolers. It's also studying different demographics, particularly millennial and post-millennials, to glean ideas for additional multiscreen products.
  • Carri Bugbee on 18 Sep 13
     
    YouTube and the short-form video content in general is taking a more important place.
Carri Bugbee

Twitter and TV: How should brands respond to multi-screening? | MyCustomer - 0 views

www.mycustomer.com/...166804

socialTV social TV television TV Twitter ads advertising

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • On their own, Twitter efforts resulted in a less-than-inspiring 4% boost in positive reactions to the well-known supermarket. Similarly, TV only managed to generate a measly 4% incline. However, as a twosome, TV and Twitter notched up a far greater 21% rise – that’s 21% more people willing to do their next shop at Sainsbury’s than before.
  • “This interaction between TV and Twitter is not something that we’ve orchestrated,” Mortensen reminded us. “It’s something that the audience are doing themselves. It’s driven by people, so it’s very natural.”
  • The findings indicated two different ways of engaging with Twitter in connection with TV – the ‘lean forward’ and ‘lean back’ approaches. Those who ‘lean back’ while interacting want stimulation without having to commit. In causal browsing mode, they will switch between the first and the second screen at will. Advertisers should not make the mistake of thinking that this nonchalant attitude creates disengagement though – having both screens working together keeps people in the living room in front of ads and makes them less likely to wander off. This type of audience are still taking in messages implicitly, and often find themselves unconsciously responding to brands' triggers.
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  • Those who interact while ‘leaning forward’, meanwhile, are actively looking to extend the TV experience. They seek to become part of the show and become empowered by having their voice heard. This kind of interaction is very emotive, and it’s this emotion that heightens engagement.
  • three-quarters of users look up a tweet when they see it advertised. As a result, TV ads which feature hashtags drive 42% more conversation than those which don’t.  
  • different types of TV shows have different social rhythms which determine the points at which people tweet, meaning brands must choose their moment carefully. So, advertisers need to understand how broadcasted content works in order to anticipate activity and capitalise on prime moments.
  • 3. Association – If your brand isn’t on TV, or if a campaign has come to an end, you can still engage your audience on Twitter by capitalising on trending TV moments.
  • the findings show that, on the whole, entertaining tweets – which are either interesting or funny, or best of all, both – are the most effective.
  • Receiving a retweet “evokes a strong positive emotional reaction” according to Thinkbox, which, for advertisers, is right on the money. Literally.  
  • “The increasing evidence we’re seeing is that there is a symbiotic effect. So when tweets go up, viewing [of the related TV show] goes up... and when the viewing of a show goes up we see evidence of tweets going up as well.” 
Carri Bugbee

Broadcast Television's Screens Are Alive | TVNewsCheck.com - 0 views

www.tvnewscheck.com/...-televisions-screens-are-alive

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • “For movies and retailers, time-shifting can be a concern,” says Starcom’s Bowe. “That is why live TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” Combating ad skipping empowered by the DVR is a bigger issue for TV stations than it is for network TV.
  • Advertisers typically buy local TV using Nielsen’s live-only or live-plus-same-day program ratings. Network TV is bought on C3 commercial ratings, which includes live viewing and three days of DVR playback. That means local TV advertisers pay for viewers who fast-forward through their commercials.
  • Live TV and social media were made for each other. In 2013, 36 million people in the United States sent 990 million Tweets about TV shows they were watching live, according to Nielsen SocialGuide. Moreover, 84% of people who have smartphones or computer tablets use those devices while watching TV.
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  • During the Super Bowl in February, Twitter was on fire. The game and its commercials generated some 1.8 billion tweets that were seen by 15.3 million Twitter users. The esurance spot prompted the most Twitter chatter, with 1.2 million Twitter users posting nearly 1.9 million messages about it.
Carri Bugbee

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google... - 0 views

marketingland.com/k-only-8-google-shut-out-32420

Twitter SuperBowl television socialTV facebook

shared by Carri Bugbee on 04 Feb 13 - No Cached
  • Carri Bugbee on 04 Feb 13
     
    When it comes to second-screen advertising, it's Twitter's world now and there's no close second place.
Carri Bugbee

10 Tech Commandments for the TV Industry - 0 views

thenextweb.com/...mmandments-for-the-tv-industry

socialTV transmedia second screen 2nd screen social TV interactive TV

shared by Carri Bugbee on 14 Apr 12 - No Cached
  • Carri Bugbee on 14 Apr 12
     
    8. Thou shalt hyper-personalize for your viewers Perceptive media may still be a long way from becoming reality, but 'hyper-personalization' (perhaps a clearer description of what perceptive media means) of TV shows based on who's watching could be huge for viewers and advertisers alike. Not seen a show before? Your set-top box will know this and show more of an explanation of what's happened before, while regular viewers get some bonus content for their loyalty. Not a fan of heavy metal? Maybe the soundtrack to the action scene will be automatically changed to something more to your taste without you even knowing. You can read more about the thinking behind perceptive media in our post here.
Carri Bugbee

TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media | Special:... - 0 views

adage.com/...234657

socialtv social TV transmedia storytelling

shared by Carri Bugbee on 13 May 12 - No Cached
  • Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
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