75% of Brands integrate second screen experience, up 7%.
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2013 Superbowl Ads Favor URLs, Hashtags -Not Facebook | Web Strategy by Jeremiah Owyang... - 0 views
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Hashtags, presumably aimed for Twitter, dominate over Facebook. Hashtag integration in ads dominated the airtime, with 38% of ads including Hashtags in visual display on ads,
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Summary: Expect Hashtags to Overake Corporate Websites in 2014 Brands prefer deeper integration on their own website and leverage over-arching hashtags for events
Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google... - 0 views
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When it comes to second-screen advertising, it's Twitter's world now and there's no close second place.
How will Facebook's IPO impact its relationship with the TV industry? - Insights into i... - 0 views
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Some are experimenting with facilitating paid-for and free viewer voting in talent shows, via Facebook.
Track Social Blog » MTV on Social Media - Transforming From 'Music Television... - 0 views
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MTV uses its Facebook presence as a kind of online promo aggregator – a buffet with bite-sized appetizers delivered from all over MTV’s extensive stable of blogs, niche websites, TV programming and movies.
Who Rules The Second Screen, Facebook Or Twitter? - 1 views
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Despite a user base only 20% the size of Facebook’s, Twitter routinely hosts discussions that rival the size of those taking place on the larger platform. If you narrow the comparison down to original content — Tweets versus Posts — Twitter boasted more interaction around nearly all of the broadcasts SecondSync examined in its study.
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The difference in time windows is just one of several apples-to-oranges problems that crop up when attempting to compare second-screen patterns across the two platforms. A more substantive one is how to weight the various types of actions permitted in both places. Is a Like more akin to a retweet or a Favorite?
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But even a comparison that assumes that comments are worth as much as original posts suggests that Twitter owns a disproportionate share of TV discussions.
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Jeff Bercovici Forbes Staff
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Thanks so much for sharing. The study quoted liberally, thatFB commissioned by the way, is neither objective or thorough. Second Synch and FB are partners and the "data" was supplied by FB. The author is to be commended for recognizing the "apples to oranges" aspects of the comparison of FB to Twitter but I think the idea that Social Media will be zero sum arena likely misses some interesting analysis. Of all things, social media is never going to be zero sum, though marketers will have to make decisions about one vs. another for their clients needs. Obviously a blog post isn't profound but this one doesn't exactly further the discussion as much draw a tidy conclusion rather than the more nuanced reality that, IMHO, is a more interesting.
Who is winning the battle of network stars - on Facebook? - 0 views
Twitter and Facebook face increasing social TV competition | TVBEurope - 0 views
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Yahoo’s multimedia blogging platform Tumblr is already co-operating with Viacom to offer advertising opportunities around top Viacom TV programming, such as the MTV Movie Awards. It also recently commissioned research into its social TV engagement, positioning it as a direct competitor to Twitter.
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The Voice USA runs its social TV engagement across multiple other social networks and mobile apps, including Google+, Keek, Pinterest, Snapchat, Tumblr and YouTube, plus Facebook’s Instagram and Twitter’s Vine.
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Twitter, Facebook, WeChat and Sony have all launched rival World Cup social TV services.
How Facebook just kicked social TV into high gear - Lost Remote - 0 views
THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry Gal... - 0 views
Using Facebook advertising to drive tune-in, meet Adotomi - 0 views
Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm | Adweek - 0 views
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Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twentysomethings migrating in droves from Facebook to Tumblr
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Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday
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