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Nielsen says what is new here is determining “reach," the unique audience/impressions.

the entire Twitter TV audience for per episode is, on average, 50 times larger than the authors. If, for example, 2,000 people are tweeting about a program, 100,000 people are seeing those Tweets. Those 100,000 aren’t necessarily viewers of that particular TV episode.

Nielsen Twitter TV Ratings are a separate set of metrics to traditional National TV Ratings. They do not change traditional National TV Ratings. But many believe they will complement each other.

If you can take [our analytics service] and not just do it about [one event like] the Super Bowl but do it for all TV shows … now you have this comprehensive view into how TV is driving engagement.”

Bluefin drills down into specific moments on television, be they advertisements, actual shows or what have you. And Roy says it can grab a larger, more representative slice of the Twitter users tweeting about a specific moment than, say, a hashtag can (as many people may be talking about an event without using a hashtag).

Bluefin runs what’s called an affinity analysis, which lets the company figure out “preexisting affinities between TV program audiences and brands.” Moreover, Bluefin can flesh out a profile of a particular Twitter user tweeting in a specific moment, based on that person’s tweeting history.

But negative comments about the feature continued. A more recent factor was the highly publicized revelations about surveillance activities by the National Security Agency. “What pushed me over the hump was the whole NSA sort of thing,” Huggers says. “I don’t want to go there.”

Not that Intel doesn’t plan to offer plenty of ways to personalize the TV-watching experience. For example, the company cites a Personal Profiles feature that helps switch between individuals using the device, so they have access to relevant content and recommendations. Another option lets users add favorites so they have access to recently watched shows, with the ability to instantly pick up in the program where they left off.

Still another feature, called Spotlight, integrates recommendations based on what’s trending in social media as well as curating content based on a user’s age, interest and time of watching, the company says.

It’s internally testing “Chronological By Actor,” a new way to display updates about live events so they appear in order from most recent to oldest, surrounded by feed posts ranked by its traditional relevance-sorting. It’s not ready yet, but the algorithm test denotes Facebook’s keen interest in stealing Twitter’s real-time social media crown.

It revealed it would start publicizing News Feed algorithm changes in blog posts, as well as two changes that have already been rolled out: “Story Bumping,” which bumps stories you haven’t seen yet to the top of the feed, and “Last Actor,” which shows you more feed stories about the people you’ve recently interacted with or viewed the profile of.

If you want up-to-the-second information about what’s transpiring in a sports event or breaking news story, Twitter wins. Y