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Carri Bugbee

Station groups back ConnecTV - Entertainment News, Technology News, Media - Variety - 1 views

www.variety.com/...VR1118046133

connected TV smart TV smartTV social TV socialTV ConnecTV local

shared by Carri Bugbee on 16 Nov 11 - No Cached
  • A broad consortium of TV station groups have banded together for what may be the most ambitious effort yet to establish a dominant brand in the sprawling social-TV space.
  • second-screen experience bringing together consumers and companion content for Web browsers and tablet apps operating on both iOs and Android systems
Carri Bugbee

GetGlue Sale: Let the Second-Screen Shakeout Begin | Variety - 0 views

variety.com/...reen-shakeout-begin-1200802284

socialTV social TV television TV GetGlue i.TV second screen 2nd screen

shared by Carri Bugbee on 07 Nov 13 - No Cached
  • So what’s to become of the dozens of startups that came out of the second-screen craze? “There’s definitely going to be a lot of consolidation that happens,” said Jesse Redniss,
  • According to i.TV, GetGlue will remain a separate product while letting it benefit from i.TV’s “broader platform of partners and services.” Provo, Utah-based i.TV claims 15 million people use its TV app every month. ”Together, i.TV and GetGlue will reshape the social TV and second screen landscape,” i.TV CEO Brad Pelo said in announcing the deal.
  • In a fight for survival, ConnecTV has pivoted its strategy. Last week the startup, whose investors include 10 broadcast station groups, released an overhaul of its app refocused on a simple idea: It lets users “clip” six-second video segments from among 400 live TV channels and share them on Twitter and Facebook, via a link in email or within the app.
  • ...2 more annotations...
  • ConnecTV’s previous app had signed up only 980,000 registered users; other social TV players are similarly tiny. U.K. second-screen import Zeebox, even with the backing of NBCU, Comcast and Viacom, has tallied only around 3.5 million registered users in the U.S. (it doesn’t disclose how many are active). Viggle, which rewards users for tuning in to TV, has made very little headway: It counted just 757,273 monthly active users for June.
  • An eMarketer analysis this month of several industry surveys conducted this year showed that just 15%-17% of TV viewers engaged in real-time socializing about the TV shows they were watching.
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