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Carri Bugbee

Twitter's Nascar TV Ad Schools Advertisers on New Product | Digital - Advertising Age - 0 views

adage.com/...235294

socialTV Twitter Nascar hashtag brand page

shared by Carri Bugbee on 01 Jul 12 - No Cached
  • ut Nascar's new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors, according to a Twitter blog post. It's further evidence of Twitter's desire to be the platform advertisers turn to when they're looking to execute promotions around major live events such as the Super Bowl or the Oscars. Last month, they announced a partnership with ESPN to create branded campaigns around tentpole sports events.
  • #Nascar page is the first of its kind and has a slightly different layout than the brand pages Twitter unveiled in December, which feature customizable header images and enable brands to keep a particular tweet -- often a photo or video that can auto-expand -- at the top,
  • Carri Bugbee on 01 Jul 12
     
    But Nascar's new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors,
Carri Bugbee

Gatekeepers of Cable TV Try to Stop Intel - NYTimes.com - 0 views

www.nytimes.com/...able-tv-try-to-stop-intel.html

socialTV intel cable television satellite

shared by Carri Bugbee on 19 Jun 13 - No Cached
  • To Intel, and to some analysts, the behavior by the existing distributors — in some cases giving financial incentives to friendly channel owners, in other cases including punitive measures in contracts — has an anticompetitive whiff. The antitrust division of the Justice Department is looking into the issue as part of a broad investigation into cable and satellite company practices,
Carri Bugbee

Intel's Erik Huggers Talks About Pay TV on the Web - Dive Into Media - Mike Isaac - Div... - 0 views

allthingsd.com/...case-for-intels-web-tv-service

Intel pay TV box streaming TV Web TV

shared by Carri Bugbee on 15 Feb 13 - No Cached
  • Intel will be launching a Web TV service sometime this year.
  • The service requires purchasing a new box (the name of which is yet to be announced), which Huggers says is needed to deliver “the full experience” Intel wants.
  • Intel won’t be offering “a la carte” programming, either. In other words, expect bundles of programming like those offered with other major TV packages.
  • ...1 more annotation...
  • Perhaps the biggest marketing point is also Intel’s most difficult sell: The built-in camera that comes with Intel’s new mystery box. It watches your movements and TV viewing habits with the aim of personalizing the way your household watches television — not to mention being much more helpful to those in the ad biz doing the targeting.
Carri Bugbee

18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY] - AllTwitter - 0 views

www.mediabistro.com/...social-tv-study_b21423

socialTV hashtag Twitter

shared by Carri Bugbee on 20 Apr 12 - No Cached
  • 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
  • 42 percent remember a “Like” button, 28 percent remember a QR code and 18 percent remember a Twitter hashtag.
  • When asked why they chose to interact with social media after (or even during, as is the case with those of us who can’t leave our laptops powered off while on the couch) a show, the majority (43 percent) said they wanted to get more information about the show or a related product or service.
  • ...1 more annotation...
  • But TV-watchers are also on the lookout for deals: 32 percent said they were interested in getting access to coupons or promotional codes, and 31 percent wanted to enter a contest or sweepstakes.
Carri Bugbee

Nascar, Twitter Turn Hashtags Into Pit Stops | Adweek - 0 views

www.adweek.com/...turn-hashtags-pit-stops-140657

socialtv Twitter Nascar television social TV

shared by Carri Bugbee on 19 May 12 - No Cached
  • Up until now when users click on a hashtag, they are shown a page littered with tweets which have included that particular hashtag. But in Nascar’s case, Twitter will curate those tweets through an algorithm, and by hand to give users a behind-the-scenes look at the race.
  • consumers who click on the #Nascar hashtag will be directed to a not-yet-live Twitter page that will aggregate tweets and photos related to the race to create what Nascar svp and CMO Steve Phelps called in a statement a “complementary live race experience.”
  • Carri Bugbee on 19 May 12
     
    Twitter is converting the hashtag into a content destination in its own right through a unique partnership with Nascar announced Friday.
Carri Bugbee

Viacom joins Twitter Amplify program to pump up second-screen volume (and insert more a... - 0 views

venturebeat.com/...een-volume-and-insert-more-ads

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shared by Carri Bugbee on 10 Jul 13 - No Cached
  • Amplify is Twitter’s name for partnerships with media companies that focuses on the second-screen experience: fans talking about events and issues on live TV shows. Ninety-five percent of “live TV conversation” currently happens on Twitter, the company said in a recent blog post,
  • Twitter is doing a very neat three-way deal between the NBA, which gets its highlights promoted, and in this case, the movie After Earth, which gets publicity and the chance to increase its Twitter audience via the embedded Follow @AfterEarth account.
Carri Bugbee

The Trendrr Blog » Blog Archive » New Facebook Data Strengthens Tools For Mea... - 0 views

blog.trendrr.com/...asuring-second-screen-activity

social TV television socialTV facebook TV analytics trendrr

shared by Carri Bugbee on 26 Jul 13 - No Cached
  • Facebook has given Trendrr preliminary access to previously unanalyzed Facebook user engagement data on chatter relating to television content.
  • Our analysis reveals that there is a large amount of TV-related social activity on Facebook — in numbers approximately 5 times as large as that of all other social networks combined as measured by Trendrr.
  • Trendrr’s analysis of second-screen Facebook activity during one week in May** found that the volume of Facebook user engagement relating to television programming was 5 times as large as all other social networks combined. Activity related to broadcast television was 7 times as large, while activity linked to cable-television programming was 4.5 times as large as all other social networks combined. Second-screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
  • ...2 more annotations...
  • Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks — something that may be surprising for some marketers who view Facebook as a platform mostly for extended conversation.
  • Trendrr and Facebook are working on a public case study of TV-related Facebook activity as part of an effort to illustrate the full breadth of engagement on Facebook’s platforms. Ultimately, Trendrr hopes to begin incorporating this Facebook data into its Social TV Rankings charts.*
Carri Bugbee

New S3 Research Paper Tackles Casting, Names Top Second Screen Apps : 2nd Screen Society - 0 views

www.2ndscreensociety.com/...g-names-top-second-screen-apps

research second screen 2nd screen TV television social TV socialTV apps

shared by Carri Bugbee on 31 Jul 14 - No Cached
  • If done right, “casting” just might be the “killer” app the second screen world has been looking for.
  • The report pinpoints which apps are resonating with consumers (and why), and focuses on the new role “casting” content is playing in the second screen ecosystem.
  • “However, we also noted several apps — including Amazon Instant Video, M-Go, and several TV Everywhere services — that currently have no identifiable casting experience,” said Chuck Parker, chairman of the 2nd Screen Society.
  • ...2 more annotations...
  • The second screen apps earning the highest praise in the report: • NextGuide, a personalized TV listings guide designed for the iPad. • BuddyTV, a universal TV search and recommendation portal. • Beamly (formerly Zeebox), a social TV and networking platform geared toward mobile devices. • Viggle, which offers engagement incentives for consumers to earn points for real-world rewards. • The USA Anywhere TV Everywhere app. • The HBO Go TV Everywhere app. • The NCAA March Madness app created by Turner and CBS. • SmartGlass, the game-centric second screen endevour Microsoft launched for the Xbox platform. • ConnectTV, which offers consumers the ability to clip and share a short clip of the show they’re viewing.
  • report also delves into the two major use-cases of second screen apps: the second screen as a companion experience and as a multi-screen viewing experience; and examines how developers and publishers have taken advantage of 4G LTE networks to create second screen apps experiences — especially for sporting events — that allow for seamless access in and out of the home.
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