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 AgroCenta’s main competitors are Esoko (www.esoko.com), FarmerLine (www.farmerline.co) and Farm Radio (www.farmradio.org). These 3 competitors are “information-based” only, delivering market prices, weather information and extension advisory services via SMS to farmers.

Our Cropchain and LendIt platforms solve these two problems. Cropchain is our user-friendly integrated agricultural supply chain management platform that allows organizations to manage everything in the agricultural supply chain from outgrower schemes, logistics, traceability to digital trading, quality assurance and data analytics. LendIt, our financial inclusion platform enables farmers access digital services such mobile money payments for commodities sold, micro-lending/input financing, crop insurance and pension scheme for the informal sector.

Our Cropchain and LendIt platforms solve these two problems. Cropchain is our user-friendly integrated agricultural supply chain management platform that allows organizations to manage everything in the agricultural supply chain from outgrower schemes, logistics, traceability to digital trading, quality assurance and data analytics. LendIt, our financial inclusion platform enables farmers access digital services such mobile money payments for commodities sold, micro-lending/input financing, crop insurance and pension scheme for the informal sector.

Onboarding smallholder farmers onto the AgroCenta platform. Agents visit communities where smallholder farmers who deal in sorghum, rice, maize, millet and soybean are registered onto the AgroCenta platform to trade. Agents also work with farmer based organizations (FBOs) to carry out trading activities. 2 Facilitating trade deals on behalf of Smallholder farmers. Agents deal with buyers who wish to purchase directly from smallholder farmers. AgroCenta agents are trained in the field of technology, sales and marketing to effectively help smallholder farmers who have little or no knowledge of technology trade easily. 3 Gathering market information and statistical data. Agents are assigned to major trading markets across the country to collate data on market pricing for various commodities. This information is relayed to smallholder farmers via Voice technologies in languages they read and understand.

AgroCenta's innovation focuses on the post harvest value chain. The suite of services within AgroCenta provides an end-to-end solution that ensures that it provides a win-win situation for the smallholder farmer and all active players in the value chain. If a smallholder farmer wants to know the latest market price of maize in the nearest market to enable him price competitively, he uses AgroInfo to request for information via SMS and Voice solutions. After the farmers has made a decision on how much to sell, the farmer's commodity information are uploaded onto the AgroTrade platform to connect him to buyers. When a trade agreement is reached between the farmer and a buyer, the farmer requests for TruckR, which is the truck delivery service component of AgroCenta, in real time using mobile phone. After the commodities are sold to the buyer, the farmer is paid via the AgroPay solution, which is the financial inclusion platform within AgroCenta

AgroCenta targets about 10 million smallholder farmers in Sub Saharan Africa within the next 5 years to help them trade fairly. Over 90% of these smallholder farmers live under $1 and are not able to make enough money from sales proceed to take care of their families and re-invest a percentage of the money raised back into their farms.

AgroCenta's value proposition lies in the advantage of providing the last mile market access for smallholder farmers in the staple food value chain through extensive collaboration with many partners who play an active role in the value chain.

FarmDrive generates real-time credit reports for small farmers, allowing them to access loans from financial institutions and agricultural input providers via mobile phone. 

FarmDrive collects expense and revenue data from farmers via SMS and combines it with satellite imaging, remote sensing technology and alternative data points (e.g., soil analysis, weather forecasts) to create detailed yield estimates and assess credit risk.

AgroCenta brings all the stakeholders in Ghana’s agricultural value chain together to facilitate effective trading within its web and mobile platform. They target rural smallholder farmers and farmer-based organizations that have limited access to markets, logistics, or technology. AgroCenta works to improve the livelihoods of farmers by providing an all-in-one SMS based solution to access commodity pricing, offer goods for sale across Ghana, and an on-demand logistics service to ensure timely deliveries.

Business Model

we are definitely improving the financial livelihood of smallholder farmers through fair trade. Many smallholder farmers are paid less than $1 a day and our objective is to increase it to $4 a day by 2020.

By accruing farmer data, FarmDrive eliminates some of the risk for banks. FarmDrive has partnered with African financial firms who accept their alternative credit scores and determine appropriate loans for smallholder farmers. Lending institutions thus consider both the self-reported financial history of farmers as well as exogenous variables that will affect their crop yields.

FarmDrive depends on aid organizations, like USAID, and private firms that operate in the agricultural industry. FarmDrive is expanding its data collection through new partnerships with Planet, a satellite company, and The Impact Lab, a data analytics group, to potentially incorporate climate information gathered via satellite imagery into its algorithm.

WorldCover investor and EchoVC founder Eghosa Omoigui believes the startup’s insurance offerings can actually help farmers improve yield. “Weather-risk drives a lot of decisions with these farmers on what to plant, when to plant, and how much to plant,” he said. “With the crop insurance option, the farmer says, ‘Instead of one hector, I can now plant two or three, because I’m covered.’ ”

WorldCover’s platform uses satellite imagery, on-ground sensors, mobile phones and data analytics to create insurance options for farmers whose crop yields are affected adversely by weather events — primarily lack of rain.

FarmDrive’s alternative credit risk assessment model is providing financial institutions with an agriculturally relevant and data-driven model to assess risk and develop loans that fit the needs of smallholder farmers. Not only will this solution unlock millions of dollars of previously risk-averse capital for smallholder farmers, it will improve the livelihoods of entire communities, thereby alleviating poverty, hunger, and inequalities.

Nearly 50 million smallholder farmers in Africa are struggling to support their families and communities through agri-business because less than 10% have their economic needs met by the financial sector. Without access to credit, they remain unable to purchase quality inputs, make productive investments, and improve their production and harvests.

FarmDrive’s alternative credit risk assessment model is providing financial institutions with an agriculturally relevant and data-driven model to assess risk and develop loans that fit the needs of smallholder farmers. Not only will this solution unlock millions of dollars of previously risk-averse capital for smallholder farmers, it will improve the livelihoods of entire communities, thereby alleviating poverty, hunger, and inequalities.

Most smallholder Kenyan farmers are excluded from the financial system because they do not have a satisfactory credit profile. Without access to formal credit systems, they use alternative systems providing credit at high-interest rates, which, in addition, are not well suited to support their farm and off-farm activities.Having done this, the FarmDrive team met banks and organisations financing smallholder farmers to better understand the reasons for exclusion. They discovered that it is often the lack of information that locks farmers out of the financial system. They decided to try to fill this gap by collecting information from farmers, and analysing the data obtained, establishing their credit profile. Once this is done, farmers can apply for a loan via the platform FarmDrive.

African smallholder farmers face a recurring problem of access to finance and credit. Financial institutions, for their part, do not have access to many potential customers, considered as too risky. Young Kenyan computer scientists have developed FarmDrive, an application that aims to promote access to credit and financial services for smallholder farmers. banks remain to be won over, but the project is on track.

Another startup is Apollo Agriculture which raised $6 million Series A, akin to Pula. Not only did the pair raise the same round, Apollo Agriculture and Pula both deal with providing financial resources to smallholder farmers.

Pula is solving this problem by using technology and data. Through its Area Yield Index Insurance product, the insurtech startup leverages machine learning, crop-cut experiments and data points relating to weather patterns and farmer losses, to build products that cater to various risks.But getting farmers on board has never been easy, Goslinga told TechCrunch. According to her, Pula has understood not to sell insurance directly to small-scale farmers, because they can suffer from optimism bias. “Some think a climate disaster wouldn’t hit their farms for a particular season; hence, they don’t ask for insurance initially. But if they witness any of these climate risks during the season, they would want to get insurance, which is counterproductive to Pula,” said the founder in a phone call.

Pula, a Kenyan insurtech startup that specialises in digital and agricultural insurance to derisk millions of smallholder farmers across Africa, has closed a Series A investment of $6 million.The round was led by Pan-African early-stage venture capital firm, TLcom Capital, with participation from nonprofit Women’s World Banking. The raise comes after Pula closed $1 million in seed investment from Rocher Participations with support from Accion Venture Lab, Omidyar Network and several angel investors in 2018.

AgroCenta is an innovative online platform that empowers small holder farmers and farmer based organizations in rural farming communities access a wider online market outside their immediate locality to trade fairly and equitably. They can access technological tools and information that will inform them on best farming practices such weather information, market information and finally access to agro inputs such as fertilizers, pesticides and weedicides directly from stakeholders.

AgroCenta is an innovative online platform that empowers small holder farmers and farmer based organizations in rural farming communities access a wider online market outside their immediate locality to trade fairly and equitably. They can access technological tools and information that will inform them on best farming practices such weather information, market information and finally access to agro inputs such as fertilizers, pesticides and weedicides directly from stakeholders.

AgroCenta is an innovative online platform that empowers small holder farmers and farmer based organizations in rural farming communities access a wider online market outside their immediate locality to trade fairly and equitably. They can access technological tools and information that will inform them on best farming practices such weather information, market information and finally access to agro inputs such as fertilizers, pesticides and weedicides directly from stakeholders.

FarmDrive is a Kenyan ¬based social enterprise that is unlocking access to financial services for over 50 million smallholder farmers in Africa. Using simple mobile phone technology, alternative data sets, and sophisticated data analytics, FarmDrive is closing the critical information gap that keeps smallholder farmers from getting loans that would allow them to grow and diversify their businesses. Potentially creditworthy smallholder farmers are often denied loans because they lack the traditional credit profiles that lenders rely on to evaluate borrowers.FarmDrive bridges the funding gap between smallholder farmers and financial institutions in two ways. The first step is to bring together multiple streams of data to create yield-predictive agronomic algorithms specific to each farming vertical and geographical region. T hese streams of data can be classified into three categories: 1. Agronomic Data: crop portfolio, soil health, drainage, weeds, pests, etc. 2. Remote Sensing Data: vegetation, weather conditions, climate trends, etc. 3. Market Data: offtake security, price trends, etc. FarmDrive then creates credit profiles for farmers by combining the agronomic algorithm with behavioral data. The behavioral data is obtained from farmers through a simple SMS/Android mobile phone application. With this application, Farmers can track their revenues and expenses, and also send demographic information to FarmDrive.

The new insurance product called Area Yield Index Insurance (AYII) by Pula Insurance will mitigate various risks being faced by smallholder farmers and is expected to cater for 14 million bags of fertilizers, among other insurance products for 3.9 million farmers by next year, and then 19 million farmers by 2025.

“The lack of an access to a structured market results in smallholder farmers being forced to sell to middlemen who buy at ridiculously exploitative prices,” writes the team at AgroCenta, a mobile marketplace for Ghanaian farmers, on its website. Ghanaian farmers don’t have access to buyers in faraway cities, or access to truckers who can transport their goods to a central market. The middlemen provide a service, but it hardly benefits the farmers at all. The middlemen have all the power, and with a largely illiterate population of farmers, all the leverage. AgroCenta, founded by two former employees of Esoko, a financial assistance app, is a sort of Swiss Army knife of tools to help address those issues. It’s not cutting out the middlemen, not yet, but it places some more power in the hands of farmers, with the goal of increasing that power. Within that knife are four platforms: AgroTrade, AgroPay, Truckr, and AgroInfo.

Robert is a father of four and lives in the rural areas at the outskirts of Tamale, in northern Ghana. He lives off his one hectare of land where he grows maize and groundnuts. He sells part of it to the local market and eats the rest with his family. Like many of the 475 million smallholder farmers around the world, he faces constant threats of droughts or other weather hazards that can destroy his family’s main source of subsistence: Crops. Ninety percent of farmers in Africa have no access to crop insurance or other safety net.

WorldCover addresses this problem by providing farmers with simple and affordable microinsurance policies, insuring their crops against the risk of drought. Microinsurance and farmers receive rapid payout in cases of drought during the crop growth period. WorldCover ran a full pilot project in 2015 among Rice and Sorghum farmers and signed up a significant number of farmers, with many more committed.

Pula, a five-year old insurtech startup, provides small scale farmers with agricultural insurance to help manage the risk of enduring extreme conditions. Insurtech is one of the fast-growing sub-sectors of the fintech, which has booming with investors in African startups.

Pula will also be expanding to Asia, targeting smallholder farmers as it has in Africa, with a focus on Philippines, Thailand, Turkey, and Pakistan. “What we’ve realized is that African solutions are in no way inferior to Asian, European solutions

Since it was founded in 2015, Pula has impacted 4.3 million farmers across 13 African markets. Goslinga says key to Pula’s business model is helps insurance companies better understand the risks of small scale farming.With an average premium subscription of $4 for small-scale farmers in Africa, Pula actually markets the insurance product to banking partners rather than directly to farmers. The banks make the insurance mandatory before they approve loans to the farmers.