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Agrocenta, a Ghanaian agritech startup has won a $500,000 investment for coming first globally at the just concluded 2018 Seedstars Global competition in Lausanne, Switerland. The final leg of Seedstars World early-stage pitching competition took place on Thursday with 21 African startups among the 65 finalists competing in Switzerland. At the live final pitching showdown, 12 shortlisted startups went head-to-head, with Agrocenta eventually being crowned the overall global winner of the contest, taking home a $500,000 investment from Seedstars World.

we are definitely improving the financial livelihood of smallholder farmers through fair trade. Many smallholder farmers are paid less than $1 a day and our objective is to increase it to $4 a day by 2020.

“The digital nature of the product can be seen as exacerbating the usual challenges of ICT illiteracy. However, FarmDrive presents the record-keeping platform in different languages  – it’s now available in English and Kiswahili – via a simple SMS to increase the uptake of record-keeping among rural farmers. So farmers don’t have to have a smartphone,” Bosire says.“It also emerged during our pilot that farmers feel more empowered if they can their mobile phones for other activities apart from for calling, texting and mobile money. Their openness to  embracing new ways of using their simple mobile phones to solve challenges is what drives the culture shift from keeping non-organized farm records on paper or none at all  to digital record keeping,” she says.

It is estimated that the Agricultural sector in Africa contributes over 40 percent of GDP but receives less than 4 percent bank lending because of inadequate personal assets. The dynamic duo through FarmDrive have thus built a platform for smallholder farmers who didn’t have financial identities before to enable them access loans easily.

Founded in 2015, AgroCenta is an online sales solution for smallholder farmers, with two offerings – supply chain platform AgroTrade, and financial inclusion service AgroPay.

Disrupt Africa reported yesterday AgroCenta was one of six African startups awarded non-equity funding by the GSMA Ecosystem Accelerator. Though the startup’s co-founder and chief executive officer (CEO) Francis Obirikorang declined to disclose the breakdown of equity versus grant cash, Disrupt Africa can confirm that the GSMA input is worth around US$250,000. Obirikorang said the funds will be used to scale up AgroCenta’s operations in Ghana, while the GSMA grant is more specifically geared towards the AgroPay platform, which provides any smallholder farmer who has traded using AgroTrade with a financial statement they can use to get access to finance.

“The lack of an access to a structured market results in smallholder farmers being forced to sell to middlemen who buy at ridiculously exploitative prices,” writes the team at AgroCenta, a mobile marketplace for Ghanaian farmers, on its website. Ghanaian farmers don’t have access to buyers in faraway cities, or access to truckers who can transport their goods to a central market. The middlemen provide a service, but it hardly benefits the farmers at all. The middlemen have all the power, and with a largely illiterate population of farmers, all the leverage. AgroCenta, founded by two former employees of Esoko, a financial assistance app, is a sort of Swiss Army knife of tools to help address those issues. It’s not cutting out the middlemen, not yet, but it places some more power in the hands of farmers, with the goal of increasing that power. Within that knife are four platforms: AgroTrade, AgroPay, Truckr, and AgroInfo.

Ghanaian agritech startup Agrocenta will use its recently closed $650 000 round to expand operations in Ghana — the company’s CEO and co-founder Francis Obirikorang revealed yesterday.

Ghanaian agritech startup Agrocenta will use its recently closed $650 000 round to expand operations in Ghana — the company’s CEO and co-founder Francis Obirikorang revealed yesterday.

Last year the startup clinched several accolades including the Environment and Green Energy category at the World Summit Awards, the Young Entrepreneurs Competition at the World Export Development Forum and the Africa Social Good category at Tech Crunch Startup Battlefield Africa. In addition, Seedstars World recently selected AgroCenta for its Seedstars Growth Programme, an investment arm of the Swiss organisation which provides high-growth startups with $50 000 as well as access to business advisory and marketing services. Based on this wide acclaim, this startup is clearly onto something.

This is not a full list of hot agritech startups in Africa. But when you add Pula – a Kenyan farm insurance startup – to the above, it shows the variety of data-driven innovations aiming to re-organise and fill gaps across the agricultural value chain. From farm to factory to food.

FarmDrive is a Kenyan ¬based social enterprise that is unlocking access to financial services for over 50 million smallholder farmers in Africa. Using simple mobile phone technology, alternative data sets, and sophisticated data analytics, FarmDrive is closing the critical information gap that keeps smallholder farmers from getting loans that would allow them to grow and diversify their businesses. Potentially creditworthy smallholder farmers are often denied loans because they lack the traditional credit profiles that lenders rely on to evaluate borrowers.FarmDrive bridges the funding gap between smallholder farmers and financial institutions in two ways. The first step is to bring together multiple streams of data to create yield-predictive agronomic algorithms specific to each farming vertical and geographical region. T hese streams of data can be classified into three categories: 1. Agronomic Data: crop portfolio, soil health, drainage, weeds, pests, etc. 2. Remote Sensing Data: vegetation, weather conditions, climate trends, etc. 3. Market Data: offtake security, price trends, etc. FarmDrive then creates credit profiles for farmers by combining the agronomic algorithm with behavioral data. The behavioral data is obtained from farmers through a simple SMS/Android mobile phone application. With this application, Farmers can track their revenues and expenses, and also send demographic information to FarmDrive.

Bosire and Kimani launched FarmDrive in May 2015. The digital recordkeeping platform serves as a basis for bankers to establish credit ratings and determine which farmers are best suited for small loans. FarmDrive’s pilot program consisted of 50 farmers. Today hundreds of thousands are in FarmDrive’s database; about 830 have received financing. In turn the banks pay FarmDrive for essentially functioning as their credit bureau for Kenya’s vast farming community. The two entrepreneurs have no intention of stopping there. “There are more than five million small farmers in Kenya,” Bosire says. “Throughout Africa it’s about 50 million. But when we started FarmDrive, we always had global ambitions. We’re building solutions for farmers in Asia too.”

AgroCenta brings the shareholders in Ghana’s agricultural value chain under one umbrella. Focusing on the producers, rural smallholder farmers, the company has developed a web and mobile platform that provides rural farmers with a suite of services to empower them to sell their crops at fair-market prices. AgroCenta’s platform, which is includes SMS functionality, provides the following services: 1) AgroInfo: real-time commodity pricing information; 2) TruckR: an on-demand logistics solution; 3) AgroTrade: a market platform to offer crops for sale; and 4) AgroPay: a mobile-money based payments service. The company markets its platform leveraging an intimate knowledge of the African cultural context and recruiting and technologically empowering village chiefs to act as advocates or agents for the platform.

Enterprise Trustees Limited has launched a partnership with Agrocenta, a digital food distribution platform, to provide retirement solutions as a value addition to small holder farmers in Afram Plains of Ghana.Under the scheme, farmers will make voluntary personal pension contributions during the harvesting seasons from the sale of their produce to Agrocenta.  The benefits will include lump sum payouts, periodic withdrawals and a life insurance cover.Agrocenta currently works with about 46,000 farmers across several regions in Ghana. These farmers will be assisted by Agrocenta field officers to enroll onto the Pensions Scheme via a USSD shortcode at the community level. 

Neobanks emerged — young banks licensed (often from a traditional institution) and a modern core banking system that allowed them to operate and scale faster while spending much less on customer service. Neobanks started to grow like startups — building only relevant products, nailing marketing. The rebundling phase was under way.

The next wave currently underway is niche fintech. Due to a dramatic reduction in the cost of launching technology startups (500 times in 20 years), focusing on product group for very specific user personas (teens, retirees, SMEs) became possible. Thanks to their precise relevance, these fintechs enjoy higher customer loyalty and satisfaction.

Two thirds of the African population work in agriculture, yet just 1% of commercial loans go to the sector, and very few of these are allocated to smallholder farmers. Kenyan company FarmDrive is using data from ESA's Food Security Thematic Exploitation Platform (TEP) to help smallholder farmers access the funds they need.

We have seen improvements in farmers’ livelihoods because we give them a fair price for the commodities they produce and help them with better farming practices so they increase their yields. Seeing farmers being able to pay school fees for their families has given us joy about what we do. Agriculture is the space we should be in. Before AgroCenta farmers were selling to middle men at sometimes ridiculously low prices for maize, for instance. At the time a middle man would buy a 50 kg bag of maize for US$9 (40 cedis) and we would buy it for US$11 (49 cedis). We deal mostly in maize, sorghum and soya beans and have a five year contract with a big organisation that has a constant demand for these commodities. In 2016 we sponsored 400 farmers, the majority of whom were women. We provided them with seed, fertilisers and tractor services. These farmers had an assured market. Everything they produced got purchased by us at prevailing market prices, enabling them sell quickly and earning higher.

AgroCenta provides an end-to-end solution for smallholder farmers in the post-harvest value chain from farm to market, leveraging on technology to create impact. AgroCenta's services include a market linkage platform (AgroTrade) linking farmers directly to buyers and removing exploitative buying, TruckR which is an on-demand trucks and logistics services (uber for trucks), AgroPay which is a financial inclusion plaform for the rural unbanked smallholder farmer.

Financial inclusion, from my personal perspective, is the creation of value added services for the disadvantaged in the society. From the concept of Barefoot Banking to digital innovations, financial inclusion bridges the inequality financial gap that exists between the rural and the urban settings. My personal mission is to make it possible for the smallholder farmer who lives in the most remote parts of Ghana receive payment for his goods and services through a digital solution.

The Fintech space in Ghana is gradually picking up steam with active participation from the public and private sectors. Government regulations on e-money and mobile money technologies are favourable and aiding adoption and rolling out of new technologies every day targeted at the unbanked population. Out of the 6 major telecommunication companies operating in Ghana, 4 are mobile money enabled, facilitating financial transactions between businesses and consumers. Banks also have rolled out services that target financial inclusions. These positive tides are helping shape the Fintech landscape in Ghana.