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Fintech is one of the buzziest trends in financial services right now, and no financial institution wants to be left behind. But with seemingly boundless opportunities, how do you know which fintech partnerships make sense for your FI? Here are seven tips for making sure your fintech activities align with your business strategy: Start with a clearly defined business strategy. Strategy, not technology, should drive your fintech decisions. Before considering any fintech partnerships, make sure you have a clearly defined and communicated business strategy that aligns with your FI’s objectives. Don’t get on board with a promising technology and then build a strategy around it. Don’t blindly jump into opportunities that fall in your lap—seek out partnerships that will support your goals. Don’t just sign on for a fintech partnership because it sounds cool. Only experiment with fintech if you have a goal and purpose in mind. Think about what you’re trying to accomplish. Don’t spread your focus too thinly. Not every new initiative needs to have ties to a fintech partnership. Only experiment in areas that are important to your business. Use your limited resources to explore fintech that can make a significant contribution to your FI. Experimenting with fintech partnerships that do nothing to drive bottom-line results may not be a good use of time and effort.

A lot of times an FI will direct IT staff to develop fintech partnerships. While IT has a lot of insight to offer, they don’t have all the information to drive the decision. Business and IT need to work together to find and deploy fintech partnerships that make sense. It shouldn’t be a strictly business or tech initiative.

Fintech is one of the buzziest trends in financial services right now, and no financial institution wants to be left behind. But with seemingly boundless opportunities, how do you know which fintech partnerships make sense for your FI? Here are seven tips for making sure your fintech activities align with your business strategy: Start with a clearly defined business strategy. Strategy, not technology, should drive your fintech decisions. Before considering any fintech partnerships, make sure you have a clearly defined and communicated business strategy that aligns with your FI’s objectives. Don’t get on board with a promising technology and then build a strategy around it. Don’t blindly jump into opportunities that fall in your lap—seek out partnerships that will support your goals. Don’t just sign on for a fintech partnership because it sounds cool. Only experiment with fintech if you have a goal and purpose in mind. Think about what you’re trying to accomplish. Don’t spread your focus too thinly. Not every new initiative needs to have ties to a fintech partnership. Only experiment in areas that are important to your business. Use your limited resources to explore fintech that can make a significant contribution to your FI. Experimenting with fintech partnerships that do nothing to drive bottom-line results may not be a good use of time and effort.

1. Millennials squared – a parable of a digital wallet and beer moneyEarlier this year Sam Crowder stood up at a televised baseball game, and held a sign asking his Mum to send him “beer money”. He included his Venmo account information. Thousands of people sent him money, as his sign went viral. Beyond sharing this story as advice in case you ́re ever thirsty and leave your wallet at home, what it reflects is how the use of new technologies may start with digital natives, but then rapidly spread to other generations. It reflects the inter-generational adoption of, and use of, FinTech technologies.So, when looking at the potential of new services, it is important not just to consider the young people who will adopt it. But what will happen when they introduce the technology to their friends and family. Millennials are the earthquake that shakes companies, and adopt new tech and services at lightning speed. The rest of us are the tsunami of adoption that follows and lead to exponential growth.

2. Facebook, Amazon, Google or Ant Financial will become the largest retail bank in the worldIt’s 2020 and to apply for a loan, instead of going to your local bank branch, you quickly ask Facebook for approval. This is far from fanciful thinking. Even as of today, PayPal is arguably one of the largest retail banks — it has more money in deposits than all but the largest 20 US banks, and offers services from payments, to loans and credit cards (albeit currently via partners). But we believe that one of the major tech companies, whether that is Facebook, Amazon, Google, or Ant Financial (the financial arm of Alibaba) will not only transform retail banking, but rapidly become the largest retail bank in the world.“Some bankers and analyststhink that Google, Facebook, Amazon or the like will not fully enter a highly regulated, low-margin business such as banking. I disagree. What is more, I think banks that are not prepared for such new competitors face certain death”Francisco González, CEO, BBVA

hese major tech companies have the platform and the scale to upend retail banking. They already have a digital wallet which underlies the services that enable users to buy and sell on their platforms, such as Google Wallet and Amazon Payments. Facebook Messenger Pay is already available in the US while it recently received an e-money license from the Central Bank of Ireland. This means European users will be able to store and transfer money, and make online purchases. The transition to becoming the largest retail bank in the world will be swift and brutal for traditional banks.

FinTechs and the Value Chains in the Financial IndustryIt is beneficial to remember how things worked before and after FinTechs and TechFins or big techs in the financial industry.Banking models are shifting significantly from a pipeline, vertical, paradigm, to modular solutions that pave the way to new banking paradigms that entail higher levels of openness toward third parties and a growing number of modular services bundled together.Value is created in platforms through economies of scope in production and innovation (Gawer, 2014). In order for platforms to work, adoption and network effects are essential. Models can go to mere compliance with the prescriptions of openness of PSD2, to the inclusion of new services, the opening of the banking core and data, and the aggregation of those within a platform experience. In particular, we assist both to the evolution of a Bank-as-a-Platform model and a tech-platform-driven model supporting banking and financial intermediation, which both constitute a new interesting field of analysis.Since the wave of digital transformation started entering the financial industr

, banking-as-a-business has started moving from a product/service perspective to more contextual solutions where providers are customer needs-driven. This is because customer-driven companies outperform the shareholder-driven ones, and this requires an outside-in approach.Having said that, it is beneficial to remember that digital transformation implies four main categories of innovation (product, process, organizational and business model) (Omarini, 2019, p. 340); all of them require rediscovering that a new strategy paradigm exists. This regards the concept of co-creation, and because of this no single firm can unilaterally carry out a process of continuous experimentation, risk reduction, time compression, and minimizing investment while maximizing market impact. Co-creation requires access to resources from extended networks (suppliers, partners, and consumer communities).Under these new market conditions, FinTechs have become an important piece of a bigger puzzle, each one in its own area of business (payment, lending, etc.), while at the beg

inning most of them started as mono-business companies. Only a few of them may become leaders in the market. On the one hand, there are those that make their strategy become international, and on the other, there are FinTechs which enlarge their services-scopes. However, the majority of them will become part of ecosystems where the direction could swing from banks to tech companies or to FinTechs as well, able to manage the network by developing kinds of conglomerate-as-a-service.Another interesting point to outline regards this recent period where all of us have experienced lockdowns around the world, and some effects have also impacted FinTechs as well. The valuations of most unicorns have crashed overnight, while on the FinTechs side there are different situations. Some of them have experienced a dramatic reduction in their

Financial-technology companies are changing the face of finance. Over the past ten years, what started mostly as disruption in the payments space has expanded to every corner of finance. Even areas once assumed to be safe are seeing new entrants and competitive threats. Wealth and asset management, wholesale banking, capital markets, regulation and risk (“regtech”), and trade finance are just the most recent areas to see innovation driven by small technology-first players.

Whether fintechs ultimately win or lose significant market share may be beside the point; they are redefining customer expectations and continue to create new business models. As fintechs are frequently building their entire technology stacks from the ground up, they are highlighting incumbent financial institutions’ weaknesses not only in digital user experiences but also in operational efficiency. Whether a new digital brokerage wins or loses may not matter when customer expectations around brokerage fees change. A retail foreign-exchange fintech having 5 or 50 percent of the market may matter less than retail FX margins disappearing for everyone. Whether the next crops of “neobanks” disrupt retail banking may be less important than their highlighting for users and customers the possibilities of a modern, digital-first experience.

f your downside potential from disruptive threats. Incumbents can choose to invest in companies they partner with or to focus on areas they know well or interesting adjacencies. We frequently advise clients to find ways of keeping corporate venture-capital groups slightly at arm’s length to attract skilled managers, and we recently have seen increased interest in investing in established outside managers who focus on financial technology. Transform yourself to be more like a fintech. Digital transformation is a difficult but necessary process for most incumbent financial institutions. Redesigning core infrastructure to be more modular and dynamic, driving a new agile operating model, and upgrading technology and workforce skills are all necessary to compete with outside threats, fintech and otherwise. Build your own (internal) fintech. The road for transformations is normally measured in years, but the competitive threat from fintechs is today. Increasingly, we are seeing financial institutions try to beat fintechs at their own game or self-disrupt areas of their business before others can. The key to success in new digital business building is to combine the agility, speed, and talent of a start-up with the “unfair advantage” of an incumbent by leveraging existing assets (e.g. customers, distribution, or infrastructure). Serve the fintechs. A few financial institutions can find their competitive advantage in creating scaled, efficient technology and operations to enable others to embed financial services in their customer experiences. This “banking as a service” business model depends on finding a profitable path to white labeling but draws on the inspiration of large tech platforms. Enabling the customer experiences of others has quickly moved beyond just enabling fintechs to also working with big technology companies, retailers, telecommunications companies, and beyond. Ignore fintechs. Although ignoring the competition is rarely the right choice, some businesses are built on moats—frequently regulatory—that are difficult to disrupt or they play within narrow markets. Companies should prioritize where they need to focus and in doing so know when they need to pay attention and when they need to avoid the distraction of disrupters.

“We are excited to partner with Visa, a leader in payments globally, as they are constantly building world-class solutions for consumers and businesses. Our goals are well-aligned. As we scale our wallet across emerging markets such as Nigeria, Mexico and Ethiopia, partnering with Visa to give both consumers and businesses, who have been underserved, access to Visa’s global network made sense to us,” the company said in a press release.

the regulator of FinTech in Ghana is the Bank of Ghana. The Act states that the Bank of Ghana shall have overall supervisory and regulatory authority in all matters relating to payment, clearing and settlement systems.

According to Section 3 of the Payment and Services Act, 2019 (Act 987), the regulator of FinTech in Ghana is the Bank of Ghana. The Act states that the Bank of Ghana shall have overall supervisory and regulatory authority in all matters relating to payment, clearing and settlement systems. As a result of the emergence of FinTech solutions, a lot of complexities have been introduced requiring the Bank of Ghana’s focus to understand and supervise FinTech activities effectively.

Purposeful effort will be required from regulators to shape the future of FinTech and push it in a productive direction in Ghana. It is hopeful that with the introduction of the FinTech and Innovation Office of the Bank of Ghana, there would be regular updates to the licensing requirements of FinTech companies that would ensure adequate compliance with international best practice and also encourage more entrepreneurs to set up FinTech companies in Ghana.

It became clear that fintech companies began to prize crowdfunding three years ago. Monzo crashed our servers in 2016 when it raised £1m in 96 seconds. Last December, the now-serial crowdfunding neobank raised £20m from retail investors. 

The world’s leading fintechs are using crowdfunding to cement and enhance their relationship with their customers. The latest Unicorns report from Beauhurst, an independent analysis firm, identifies the UK’s 21 unicorn companies – those worth $1bn (around £760m) or more. Of the 21, six are fintechs, and two are digital banks: Monzo and Revolut. Both have turned to crowdfunding – at a time when they are the darlings of the tech scene and its investors – to raise capital. 

the MFSA published a Consultation Document proposing to (i) launch a FinTech Regulatory Sandbox, (ii) set up a framework for the regulatory certification of RegTech solutions, while also encouraging persons developing SupTech solutions to approach the Authority through a dedicated online form, and (iii) provide a status update on the other strategic objectives presented under Pillar 1 of the FinTech Strategy

MFSA FinTech Strategy Overview The MFSA aims to establish the foundations to enable FinTech start-ups and  scale-ups, technology firms and established financial services providers to develop viable FinTech solutions which drive innovation and enhance access to financial products, increase competition whilst promoting market integrity, deliver better customer experiences, and ultimately, contribute to the long- term success of the Maltese financial services sector.

The MFSA FinTech Strategy proposes to set out six pillars for the MFSA to create a holistic long-term approach to catalyse innovation, growth and competition in the financial services sector, whilst ensuring robust investor protection, market integrity and financial soundness.

“Common investor wisdom is to stay in your market and dominate. This assumes that you are expanding on your own but we believe that by collaborating and partnering deliberately, Carbon and other tech companies can scale faster and build more enduring platforms,” Chijioke Dozie, chief executive officer (CEO) and co-founder of Carbon, said. 

Nigerian fintech startup Carbon has set up a US$100,000 pan-African fund to address the lack of funding and support holding back entrepreneurs on the continent.Consumer lending platform Carbon, which rebranded in April as parent company OneFi continues to transition into being a full digital banking platform after raising US$5 million in debt funding and acquiring Nigerian payments startup Amplify, has been busy expanding its offering, and has also moved into new markets with a Kenyan launch.Its “Disrupt fund” is the first of its kind by an African fintech startup, and will invest up to US$10,000 per startup for five per cent equity. Portfolio companies will also be given access to Carbon’s API, allowing them to leverage Carbon’s growing customer base and innovative technology platform to get to market faster. Carbon expects the initiative to spark more collaboration and further investment that should drive growth across the ecosystem, and is accepting applications from companies with operations in Uganda, Kenya, Nigeria, Ghana, Ivory Coast and Egypt. Startups looking to apply for the fund must have a functioning product, be post-revenue, and be looking to operate in multiple countries. The fund has a wide investment mandate but target sectors include insurance, health and education.“There are many excellent companies across the continent looking for the kind of scale Nigeria offers and we are excited to partner with them to provide the support and financial investment they need. We are equally excited to expand beyond Nigeria and Kenya by working with a new generation of innovators across the continent and sharing our experience to tackle common obstacles to growth.”

Nigerian fintech startup Carbon has set up a US$100,000 pan-African fund to address the lack of funding and support holding back entrepreneurs on the continent.

Moving forward, banks are now able to partner with fintech startups with ease. Most noteworthy, startups are developing as cloud-native from the very start. The global fintech market size expects to grow to $124.3 billion USD by the end of 2025 at a Compound Annual Growth Rate of 23.84%

As an increasing number of businesses make the move to adopt a digital payment system, the demand for fintech solutions is only expected to grow and drive market growth.

MTN has also recorded an increase in data revenue which it ascribed to “greater population coverage, a revamp of our data portfolio and initiatives to drive 4G device penetration”

PROMOTE Find the most effective channel for your niche In consideration of some financial constraints, fintech companies must distribute their content in the channel where they’ll reach their target audience – and this may not necessarily be the most popular channel. For example, Facebook may have 2.3 billion active users but most of your customers might be a certain type of professional who mostly hang out on LinkedIn, then that may be the best channel for you. Some fintech companies find traction in Reddit, while others are big on Telegram. Find an online space where most of your customers go to seek solutions and tailor your content to reach them.

A study shows that 80% of decision makers prefer to gather information about a company via articles than make their purchase decisions based on advertisement and marketing materials. It’s clear. The most effective marketing strategy used by fintech companies is content marketing. By allocating significant efforts in creating, publishing and distributing digital content tailored to a specific market or audience, customers, as well as bottom line, are served well.

Most fintech companies get the biggest bunch of their sales from the internet. This is because the first thing people do when they need to find out more information about a finance product or service is to search for solution providers online. For this reason, every fintech company needs to have a robust online presence. When buyers start researching, their first aim is to gather information. They don’t necessarily focus on your marketing materials because there are lots of adverts on the internet, which aren’t always reliable

Digital financeAs the global economy recovers from COVID-19, one particular area of focus for FinTech is financial inclusion. According to the World Bank, there are currently around 1.7 billion unbanked individuals worldwide, and FinTechs will be central to efforts to integrate these people into the global banking system.Doing so will help to mitigate the economic and social impact of the pandemic. According to Deloitte, FinTechs, in strategic partnerships with financial institutions, retailers and government sectors across jurisdictions, can help democratise financial services by providing basic financial services in a fair and transparent way to economically vulnerable populations.Digital finance is also expanding in other areas. Health concerns in the COVID-19 era have made physical cash payments less practical, opening the door to an increase in digital payments and e-wallets. Though cash use was predicted to decline in any case, COVID-19 has hurried that decline, due to concerns that handing over money can cause human to human transmission of the virus. According to a Mastercard survey looking at the implications of the coronavirus pandemic, 82 percent of respondents worldwide viewed contactless as the cleaner way to pay, and 74 percent said they will continue to use contactless payment post-pandemic.In addition, improved ‘know your customer’ services are required to counter the rise in digital fraud and cyber crime since the beginning of the outbreak. As more of the global economic and financial system continues to move online, cyber defences will become even more crucial to protect data. Security-conscious FinTechs are designing their products with this in mind – even if face-to-face meetings and processes do return. Given the rising reliance on technology, digital transformation will be a primary focus for FIs in the months and years ahead. Whereas previous efforts to integrate technology may have been limited in scope, many FIs are awakening to the fact that in order to deliver an efficient, effective and sustainable banking service, they must adopt a more holistic approach to digital transformation, which includes utilising FinTech.

Last year we predicted partnerships between banks, insurers and fintechs. We saw a couple of notable events: the joint venture between Capitec and Easy Equities where Capitec is offering Easy Equities to its client base. The game changer in the payments space was Vodacom partnering with Alipay, although recent regulatory developments in China around fintech could hamstring these efforts. Standard Bank bought Tradesafe, a digital escrow services provider. OUTsurance and Shoprite partnered to offer funeral and life insurance to Shoprite customers. Telkom Business partnered with fintech startup, Fundrr, to offer loans to businesses wanting to grow.

Last year we predicted partnerships between banks, insurers and fintechs. We saw a couple of notable events: the joint venture between Capitec and Easy Equities where Capitec is offering Easy Equities to its client base. The game changer in the payments space was Vodacom partnering with Alipay, although recent regulatory developments in China around fintech could hamstring these efforts. Standard Bank bought Tradesafe, a digital escrow services provider. OUTsurance and Shoprite partnered to offer funeral and life insurance to Shoprite customers. Telkom Business partnered with fintech startup, Fundrr, to offer loans to businesses wanting to grow.

WhiteSight defines four categories in the payroll fintech space: 1) Salary On-demand. Fintechs in this category partner with corporations, HR software providers, and payroll systems to enable flexible access to earned wages. 2) Salary Advance. Fintechs in this category provide short-term credit to employees based on their salary and avoid the exorbitant rates charged by payday lenders. 3) Early Direct Deposit. This feature, largely provided by challenger banks, enables account holders to receive paychecks up to two days in advance from standard payday. 4) Crypto Payroll. This is the newest category which enables firms to make wage payments through multiple crypto-currencies.

1) Salary On-demand. Fintechs in this category partner with corporations, HR software providers, and payroll systems to enable flexible access to earned wages. 2) Salary Advance. Fintechs in this category provide short-term credit to employees based on their salary and avoid the exorbitant rates charged by payday lenders. 3) Early Direct Deposit. This feature, largely provided by challenger banks, enables account holders to receive paychecks up to two days in advance from standard payday. 4) Crypto Payroll. This is the newest category which enables firms to make wage payments through multiple crypto-currencies.

Cependant, l’application, qui se rapproche de ce que fait Lydia en Europe, n’est pas limitée au marché nigérian. En effet, la société cherche à étendre ses activités en Afrique de l’Ouest et au-delà. En janvier, Paga a ainsi mis la main sur la société éthiopienne Apposit pour se développer dans ce pays d’Afrique de l’Est. L’Éthiopie est le deuxième pays le plus peuplé d’Afrique avec 109 millions d’habitants, derrière le Nigeria et ses 200 millions d’habitants. Paga a également ouvert un bureau au Mexique pour déployer son service de paiement mobile cette année. Une expansion à l’international qui traduit les ambitions de la start-up de devenir une plateforme FinTech de référence dans les pays émergents.

Fintech, at the heart of the banking sector revolutionObviously, Fintechs and traditional banks adopt very different strategies. Indeed, while traditional institutions have a long-term vision (analysis of the financial market, risk amortization), neobanks prefer immediate action.Thus, we can consider that there are two categories of Fintech on the market. On the one hand, regulated companies that ensure compliance with regulatory constraints, and on the other, those that adopt a completely different strategy based on customer satisfaction.The first category positions itself as a direct competitor of banking establishments, while the second opts for cooperation and encourages the buyout or majority stake.Fintechs base their strategy on customer dissatisfaction, especially with their bank . These new shoots seek to improve every aspect of the banking relationship, as a priority, by neglecting issues related to organization, compliance and profitability.However, professionals remain skeptical. Do these FinTechs really hope to succeed in a few months, where several players have been striving for years? By this we mean the fact of wanting to change the regulations of the sector or even the constitution of a team of experts within a short time.So far, experts in the banking industry doubt a real revolution in banking regulation.Traditional banks remain priority players in the marketDespite the emergence of remote banking and the new measure on banking mobility , traditional banks remain the majority players in the market. Indeed, new brands are still struggling to reach the same level as a "real" bank.In addition, for the time being, income from investment funds and venture capitalists has not been of much use to the banking sector. Remember, however, that it is thanks to them that certain brands such as Uber, Amazon or Tesla have succeeded.Today, players in e-commerce are using capital increases to compensate for losses, a technique that has not yet been adopted in the banking sector. As a starting point, SoftBank has already started by building up a $ 100 billion fund for banking technology.

South African fintech startup Jumo closed a $55 million round from a diverse group of investors, the company confirmed.

Nigeria, in particular, has become Africa’s unofficial capital for fintech development, surpassing Kenya in 2019 for drawing the most fintech specific and overall VC on the continent

Jumo joins a growing list of African digital-finance startups raising big money from outside investors and expanding abroad.

The lines between financial services (FS) and technology, media and telecommunications (TMT) firms have blurred to the point that the roads are a free-for-all and previously distinct sectors are colliding. Many TMT companies are applying for FS licences, and FS organisations have begun calling themselves technology companies. Fintech, or financial technology, is at the epicentre of this transformation. The FS and TMT industries are both using it to sharpen operational efficiency, lower costs, improve customer experience and heighten the appeal of their products and services. They’re also carving out new commercial possibilities. Digital-only banks are offering redesigned client propositions and cost profiles. Investment managers are deploying fully customised robo-advice. Insurers are using sensors to monitor people’s health and help prevent illness. And according to a recent PwC survey, consumers are ready for the digital shake-up. The question is no longer whether fintech will transform FS, but which firms will apply it best and emerge as leaders.  In this year’s Global Fintech Survey, we polled more than 500 FS and TMT executives worldwide and analysed their responses. We think the winning companies will be those that not only embrace fintech-driven business models but figure out how to navigate wider and more crowded lanes with approaches that make the most of FS and TMT’s combined strengths. This report will explore the current fintech landscape, the factors that will determine the likely winners and losers in coming years, and the steps that organisations can take to put themselves in the best position to lead. 

Neobanks emerged — young banks licensed (often from a traditional institution) and a modern core banking system that allowed them to operate and scale faster while spending much less on customer service. Neobanks started to grow like startups — building only relevant products, nailing marketing. The rebundling phase was under way.

The next wave currently underway is niche fintech. Due to a dramatic reduction in the cost of launching technology startups (500 times in 20 years), focusing on product group for very specific user personas (teens, retirees, SMEs) became possible. Thanks to their precise relevance, these fintechs enjoy higher customer loyalty and satisfaction.