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Hellomarket will be the platform used for local transactions, enabling buyers to order, deliver and pay for goods through electronic banking services. Belcash has signed an agreement with DHL Express, a Germany company, for logistics services.

For buyers abroad, Belcash introduced Helloshop, a platform that allows domestic products to be ordered through the firm’s portal and the payment to be processed through Mastercard Payment Gateway Services.

“This will make foreign currency flow through the proper channels to local banks,” said Zewdu Assefa, deputy CEO of Belcash Ethiopia. “The seller receives the Birr equivalent of the amount earned in foreign currency.”

AgroCenta's innovation focuses on the post harvest value chain. The suite of services within AgroCenta provides an end-to-end solution that ensures that it provides a win-win situation for the smallholder farmer and all active players in the value chain. If a smallholder farmer wants to know the latest market price of maize in the nearest market to enable him price competitively, he uses AgroInfo to request for information via SMS and Voice solutions. After the farmers has made a decision on how much to sell, the farmer's commodity information are uploaded onto the AgroTrade platform to connect him to buyers. When a trade agreement is reached between the farmer and a buyer, the farmer requests for TruckR, which is the truck delivery service component of AgroCenta, in real time using mobile phone. After the commodities are sold to the buyer, the farmer is paid via the AgroPay solution, which is the financial inclusion platform within AgroCenta

AgroCenta targets about 10 million smallholder farmers in Sub Saharan Africa within the next 5 years to help them trade fairly. Over 90% of these smallholder farmers live under $1 and are not able to make enough money from sales proceed to take care of their families and re-invest a percentage of the money raised back into their farms.

AgroCenta's value proposition lies in the advantage of providing the last mile market access for smallholder farmers in the staple food value chain through extensive collaboration with many partners who play an active role in the value chain.

“The lack of an access to a structured market results in smallholder farmers being forced to sell to middlemen who buy at ridiculously exploitative prices,” writes the team at AgroCenta, a mobile marketplace for Ghanaian farmers, on its website. Ghanaian farmers don’t have access to buyers in faraway cities, or access to truckers who can transport their goods to a central market. The middlemen provide a service, but it hardly benefits the farmers at all. The middlemen have all the power, and with a largely illiterate population of farmers, all the leverage. AgroCenta, founded by two former employees of Esoko, a financial assistance app, is a sort of Swiss Army knife of tools to help address those issues. It’s not cutting out the middlemen, not yet, but it places some more power in the hands of farmers, with the goal of increasing that power. Within that knife are four platforms: AgroTrade, AgroPay, Truckr, and AgroInfo.

 AgroCenta’s main competitors are Esoko (www.esoko.com), FarmerLine (www.farmerline.co) and Farm Radio (www.farmradio.org). These 3 competitors are “information-based” only, delivering market prices, weather information and extension advisory services via SMS to farmers.

Capiter, according to its website, offers on-demand cash flow solutions to small businesses and vendors, paying vendors immediately for the goods they sell to small business buyers and then collecting payments from the buyers using flexible payment plans. There are not a lot of details on the website but it would be safe to assume that Capiter makes money by charging a fee, interest, or a combination of both from the small businesses using its solutions.

“Capiter’s unique technologies and sophisticated ML models empower businesses to increase their sales, grow their customer base and improve their cash flow,” the startup notes on its LinkedIn page.

AgroCenta brings all the stakeholders in Ghana’s agricultural value chain together to facilitate effective trading within its web and mobile platform. They target rural smallholder farmers and farmer-based organizations that have limited access to markets, logistics, or technology. AgroCenta works to improve the livelihoods of farmers by providing an all-in-one SMS based solution to access commodity pricing, offer goods for sale across Ghana, and an on-demand logistics service to ensure timely deliveries.

Business Model

Our Cropchain and LendIt platforms solve these two problems. Cropchain is our user-friendly integrated agricultural supply chain management platform that allows organizations to manage everything in the agricultural supply chain from outgrower schemes, logistics, traceability to digital trading, quality assurance and data analytics. LendIt, our financial inclusion platform enables farmers access digital services such mobile money payments for commodities sold, micro-lending/input financing, crop insurance and pension scheme for the informal sector.

Our Cropchain and LendIt platforms solve these two problems. Cropchain is our user-friendly integrated agricultural supply chain management platform that allows organizations to manage everything in the agricultural supply chain from outgrower schemes, logistics, traceability to digital trading, quality assurance and data analytics. LendIt, our financial inclusion platform enables farmers access digital services such mobile money payments for commodities sold, micro-lending/input financing, crop insurance and pension scheme for the informal sector.

Onboarding smallholder farmers onto the AgroCenta platform. Agents visit communities where smallholder farmers who deal in sorghum, rice, maize, millet and soybean are registered onto the AgroCenta platform to trade. Agents also work with farmer based organizations (FBOs) to carry out trading activities. 2 Facilitating trade deals on behalf of Smallholder farmers. Agents deal with buyers who wish to purchase directly from smallholder farmers. AgroCenta agents are trained in the field of technology, sales and marketing to effectively help smallholder farmers who have little or no knowledge of technology trade easily. 3 Gathering market information and statistical data. Agents are assigned to major trading markets across the country to collate data on market pricing for various commodities. This information is relayed to smallholder farmers via Voice technologies in languages they read and understand.

AgroCenta provides an end-to-end solution for smallholder farmers in the post-harvest value chain from farm to market, leveraging on technology to create impact. AgroCenta's services include a market linkage platform (AgroTrade) linking farmers directly to buyers and removing exploitative buying, TruckR which is an on-demand trucks and logistics services (uber for trucks), AgroPay which is a financial inclusion plaform for the rural unbanked smallholder farmer.

Fawry now supports millions of transactions daily for consumers and business through more than 90,000 locations (including groceries, pharmacies, stationaries and post offices), as well as through multiple alternative channels, including online, ATMs, and mobile wallets. The company’s client base and service offerings continue to expand, leading to rapid data growth. Abbas comments: "Our data has doubled in just the last eight months, and we expect it to grow even faster in the years to come.”

The technology offers data compression and deduplication features that enable Fawry to boost utilization of storage resources. Abbas adds: “IBM FlashSystem A9000R offers much greater performance than our previous storage platform, meaning that we get both optimized data economics and short response times. We were able to achieve a seamless migration to the new platform with zero downtime.”

Each day, Fawry processes 2 million financial transactions, giving Egyptians an easy, secure payment alternative to the complex, time-consuming procedures that are the norm. To help grow customer satisfaction and speed the roll-out of new services, Fawry deployed IBM® Storage, IBM Db2® and Oracle database on IBM Power Systems™ solutions.

PROMOTE Find the most effective channel for your niche In consideration of some financial constraints, fintech companies must distribute their content in the channel where they’ll reach their target audience – and this may not necessarily be the most popular channel. For example, Facebook may have 2.3 billion active users but most of your customers might be a certain type of professional who mostly hang out on LinkedIn, then that may be the best channel for you. Some fintech companies find traction in Reddit, while others are big on Telegram. Find an online space where most of your customers go to seek solutions and tailor your content to reach them.

A study shows that 80% of decision makers prefer to gather information about a company via articles than make their purchase decisions based on advertisement and marketing materials. It’s clear. The most effective marketing strategy used by fintech companies is content marketing. By allocating significant efforts in creating, publishing and distributing digital content tailored to a specific market or audience, customers, as well as bottom line, are served well.

Most fintech companies get the biggest bunch of their sales from the internet. This is because the first thing people do when they need to find out more information about a finance product or service is to search for solution providers online. For this reason, every fintech company needs to have a robust online presence. When buyers start researching, their first aim is to gather information. They don’t necessarily focus on your marketing materials because there are lots of adverts on the internet, which aren’t always reliable

Loosely translated to ‘Pay with M-PESA’ (mobile money service). The service has two components, Paybill and Buy goods. Pay Bill is for remote payments and the customer does not have to be present whilst paying.  The customer has an official relationship with the organization to whom they are making payment and has an “account number” that helps identify the user. The customer inputs a business number (paybill number) for the entity they are paying. Buy goods and services is mostly for retail purchase of goods and services. Both parties immediately confirm these proximity payments via text message. No relationship between the buyer and the organization or account number is required.

Loosely translated to ‘Pay with M-PESA’ (mobile money service). The service has two components, Paybill and Buy goods.

A Dutch company technology company developed an application that enables buyers to order, pay and receive a shipment. Belcash Technology Solutions Plc launched the e-commerce platform, HelloMarket shipments, with an estimated investment of one million dollars. The application, which was designed with the major aim of allowing local suppliers and manufacturers to promote and sell their products, will provide leather products, crafts, traditional clothing, souvenirs, homemade seasonings and other similar items manufactured by small and medium-sized enterprises. The e-commerce platform, integrated with Hellocash, a mobile and agent banking app for the purpose of making electronic payments, has a delivery system in place through Belcash agents around the country.

Belcash successfully piloted the app for three months and officially launched it in July 2019. It has supplied 200 tablets to its agents. Thus far, 50 small and medium enterprises have signed up and placed their products on the HelloMarket platform.

Belcash successfully piloted the app for three months and officially launched it in July 2019. It has supplied 200 tablets to its agents. Thus far, 50 small and medium enterprises have signed up and placed their products on the HelloMarket platform.

Since 2017, AgroCenta has successfully completed two rounds of funding to the tune of $750,000 to expand operations in Ghana. In 2017, AgroCenta won the Seedstars Global Competition against other 72 startups from emerging markets across the globe. AgroCenta has grown its farmer base to 45,000 providing additional services of access to finance for smallholder farmers, bringing smallholder farmers onto the financial sector to enjoy services such as crop insurance, micro lending/input financing, mobile payments through mobile money and finally pensions schemes targeted at farmers and beneficiaries in the informal sector with special attention to women and youth. Since 2017, AgroCenta has helped over 28,000 farmers sell over 20,000MT of commodities to large, medium and small scale buyers across the country.   In December 2018, AgroCenta won a grant of $250,000 from GSMA Ecosystem Accelerator Fund to further build its financial inclusion platform AgroPay targeted at rural smallholder farmers.

Forging another link between Africa and China’s digital economies, the African-focused money transfer startup SimbaPay and Kenya’s Family Bank have launched an instant payment service from East Africa to China.

DonateSupport the causes close to your heart. You can make a once-off donation, and even elect to repeat your donation, turning it into an ongoing, monthly contribution. Have a look at the organisations in the Donate section of the app. Quick and easy way to support a cause Set up a monthly payment to make a long term difference Stay in control, you can view or cancel the contribution at any time

Our scan to pay feature is definitely our most loved solution, but we're evolving into so much more because we can't stop making your lives easier. With SnapScan you can pay in a snap, without the fuss of handling cash, cards, or EFTs.

A free app available for any smartphone, SnapScan works almost like a pocket ATM linked to the user’s debit or credit card account. Instead of handing over a card, customers scan a unique SnapScan logo posted at the cash register with their camera-enabled phone. They enter the amount, type in a pin code (or use touch ID) and a few seconds later the vendor’s phone chimes with a confirmation sent by SMS. It’s quick, painless, and entirely safe, says Ehlers. SnapScan is backed by Standard Bank, one of South Africa’s biggest banks, and uses cutting-edge fraud protection technology. More to the point, he notes, it means that vendors never have access to actual credit card details. “That means no one is noting down your number so he can go shopping later,” says Ehlers.

It’s been so long since 30-year-old Cape Town entrepreneur Kobus Ehlers last used his wallet that he’s not even sure where it is. “My car maybe?” he says as he reflexively scans the cheerfully decorated offices of his startup, SnapScan. When it’s pointed out that leaving a wallet in a car in a city infamous for break-ins and carjackings may not be a good idea, he shrugs. He probably doesn’t even have the equivalent of five dollars in it, he says. “I never use cash. Credit cards are over. There are much better ways to pay for things.”As the co-founder of one of South Africa’s most successful electronic payments apps, Ehlers is of course expected to use his own product. But the real reason he isn’t worried about his wallet is because Cape Town is a city seduced by the idea of cashless and cardless transactions, in no small part because of his company’s success. “You can literally wake up in the morning, buy a cup of coffee, go to your dentist, have lunch, pay your bills, take a taxi, go out for dinner, and donate to your favorite cause without using cash or a card,” says Ehlers. “And in none of that is there any risk of your card details getting stolen, or you getting mugged for your cash.”

It’s been so long since 30-year-old Cape Town entrepreneur Kobus Ehlers last used his wallet that he’s not even sure where it is. “My car maybe?” he says as he reflexively scans the cheerfully decorated offices of his startup, SnapScan. When it’s pointed out that leaving a wallet in a car in a city infamous for break-ins and carjackings may not be a good idea, he shrugs. He probably doesn’t even have the equivalent of five dollars in it, he says. “I never use cash. Credit cards are over. There are much better ways to pay for things.”As the co-founder of one of South Africa’s most successful electronic payments apps, Ehlers is of course expected to use his own product. But the real reason he isn’t worried about his wallet is because Cape Town is a city seduced by the idea of cashless and cardless transactions, in no small part because of his company’s success. “You can literally wake up in the morning, buy a cup of coffee, go to your dentist, have lunch, pay your bills, take a taxi, go out for dinner, and donate to your favorite cause without using cash or a card,” says Ehlers. “And in none of that is there any risk of your card details getting stolen, or you getting mugged for your cash.”

To minimise risk, shops where the services are available buy credit in advance from Fawry before they collect any money from the public, earning a cut from the fees.

“Acceptance is critical to us and we have been keen to develop solutions to expand the acceptance footprint,” he says. “The alliance with Fawry helps this by adding segments that were not accessible before. It is a typical fit with our strategy for penetrating the unbanked segment.”