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Pula, a five-year old insurtech startup, provides small scale farmers with agricultural insurance to help manage the risk of enduring extreme conditions. Insurtech is one of the fast-growing sub-sectors of the fintech, which has booming with investors in African startups.

Pula will also be expanding to Asia, targeting smallholder farmers as it has in Africa, with a focus on Philippines, Thailand, Turkey, and Pakistan. “What we’ve realized is that African solutions are in no way inferior to Asian, European solutions

Since it was founded in 2015, Pula has impacted 4.3 million farmers across 13 African markets. Goslinga says key to Pula’s business model is helps insurance companies better understand the risks of small scale farming.With an average premium subscription of $4 for small-scale farmers in Africa, Pula actually markets the insurance product to banking partners rather than directly to farmers. The banks make the insurance mandatory before they approve loans to the farmers.

Another startup is Apollo Agriculture which raised $6 million Series A, akin to Pula. Not only did the pair raise the same round, Apollo Agriculture and Pula both deal with providing financial resources to smallholder farmers.

Pula is solving this problem by using technology and data. Through its Area Yield Index Insurance product, the insurtech startup leverages machine learning, crop-cut experiments and data points relating to weather patterns and farmer losses, to build products that cater to various risks.But getting farmers on board has never been easy, Goslinga told TechCrunch. According to her, Pula has understood not to sell insurance directly to small-scale farmers, because they can suffer from optimism bias. “Some think a climate disaster wouldn’t hit their farms for a particular season; hence, they don’t ask for insurance initially. But if they witness any of these climate risks during the season, they would want to get insurance, which is counterproductive to Pula,” said the founder in a phone call.

Pula, a Kenyan insurtech startup that specialises in digital and agricultural insurance to derisk millions of smallholder farmers across Africa, has closed a Series A investment of $6 million.The round was led by Pan-African early-stage venture capital firm, TLcom Capital, with participation from nonprofit Women’s World Banking. The raise comes after Pula closed $1 million in seed investment from Rocher Participations with support from Accion Venture Lab, Omidyar Network and several angel investors in 2018.

Enhancing the Customer Experience with InsurTech Financial service companies understand the demand for mobile. PwC’s recent FinTech Survey notes the significant growth in customers using mobile applications by 2020, and 75% of respondents say the most important impact FinTech will have is an increased focus on the customer.   Similar to FinTech, InsurTechs have many advantages insurance companies can leverage. These lean startups are free from legacy products and processes; they can use emerging technologies to build brand new systems; they can target specific value pools instead of offering lengthy end-to-end solutions that don’t meet everyone’s needs. Overall, InsurTech’s can go to market entirely different than traditional insurance companies. By partnering with InsurTech enterprises, insurers can offer:   Enriched Connectivity. Artificial intelligence (AI) solutions can eliminate friction at several touch points in the customer journey. Chatbots will be able to understand and act on customer queries at any time. With deep learning, chatbot solutions can further interpret sentiment to identify when to introduce a human agent.

African agriculture, especially small farms, have not had it easy over the past few years. Droughts, pests, floods, and local conflict have exacerbated challenges for many food producers. This is why insurtech startup Pula is working to provide small farmers with insurance to help manage the implications of climate change and other environmental uncertainties. The startup begins the farming season by sending representatives to farms to gauge the potential yield of the season. Pula then sends this estimate to insurance companies to generate a policy offer. According to Pula, the initiative has been so successful because in every African country they have worked in, there are insurance companies willing to support their initiative.

Pula says it provides farmers with insurance bundled with inputs (such as seeds and fertiliser) and farmer advisory services to help increase their yields and boost (and protect) their income. “In our five years since launching, we’ve built strong traction for our products. However, the fact remains that across Africa and other emerging markets, there are still millions of smallholder farmers with risks to their livelihoods that have not been covered,” says Goslinga. Insurance is unpopular in Africa, with the continent’s insurance penetration estimated to be 2.8% in 2017. Insurance penetration is particularly low in the agricultural sector, and convincing farmers to buy insurance during favourable seasons is difficult.

The Insurtech award which targets non-insurers collaborating with insurers to improve customer service delivery, product development and innovation was organised by the African Reinsurance Corporation (Africa Re). The company was recognised for successfully managing over 4.3 million smallholder farmers through their Area Yield Index Insurance product. It provides insurance services and digital solutions to farmers in 12 countries in Africa, with Nigeria being the leading market for Pula.

Kenya BismartEfficiency & Fraud Management

Across the globe, smallholder farmers lose between $50 billion and $100 billion annually, often from natural disasters, but reportedly only 1% is insured from these accidents. As an example, in Feburary 2019, the company made several payouts to farmers in Kenya as poor rainfall caused large amount of crop failure.

Jason Schapiro, WorldCover Lead Engineer, said “Our algorithms are specifically calibrated to rainfall events by region and crop type, automatically triggering instant payouts to insured farmers through mobile money services like M-Pesa.”

Emerging markets and climate insurance focused  insurtech start-up WorldCover has partnered with the world’s largest ILS fund manager Nephila Capital, who will now provide some of the firms reinsurance protection through its Lloyd’s syndicate 2357.

With Nephila Capital onside for reinsurance capital as well, WorldCover is well-positioned for growth, working with a team that has an understanding of the challenges associated with parametric data-driven insurance products, as well as emerging market climate risk exposure.

“It’s about using insurance to get rid of risk for these farmers and unlock opportunities for them,” Chris says. He says that research found that for farmers who received insurance (rather than cash grants) borrowed and invested more in their farms.

The company was recognized for successfully managing over 4.3 million smallholder farmers through their Area Risk Index and yield insurance product. It provides insurance services and digital solutions to farmers in Africa. The company uses the crop cut experiment as a claim assessment procedure. This assessment relies heavily on ground crop cuts and it’s fed on mobile apps which relay instant feedback to clients. 

The startup will initially offer a small range of service and products that will be expanded quickly, with the interface being developed by the Bismart team allowing the distribution of insurance products across Africa, facilitating the rapid roll-out and scaling of the business. Bismart will also use blockchain-based smart contracts in order to facilitate policy management and offer the security of decentralised databases

Nephila assists insurtech WorldCover with reinsurance via Lloyd’s syndicate

Emerging markets and climate insurance focused  insurtech start-up WorldCover has partnered with the world's largest ILS fund manager Nephila Capital,

Always a step ahead of the game when it comes to finding innovative solutions to keep their customers satisfied, our smart friends over at EasyEquities partnered with InvestSure in 2018 to provide a safety net for a selection of shares in their portfolio.

If you would have told me 10 years ago that I would be running a company that does agriculture insurance, I would not have believed you. Agriculture has not been an area that people have invested in across Africa. Many of my cousins and childhood friends still work on their farms, but they are reluctant to invest, putting in only what they can afford to lose.The reason they don’t invest is simple. The chance of them losing their money due to the vagaries of the weather is huge. Working in insurance got me to understand about probabilities of loss early on — probabilities that cause our continent to be food insecure.

Pula’s mission is to give farmers confidence by providing risk mitigation. Our solutions protect a farmer’s investment by pairing it with insurance. We build business cases to persuade Fortune 500 companies, seed and fertilizer suppliers, lending institutions, and governments in Africa, that embedded insurance will help deliver better results for both businesses and food security.

Bismart Insurance enables the uninsured African population to access Insurance through co-creating relevant products with existing affinity groups like saccos, schools, welfare groups, Micro-finance institutions etc and connecting them to insurance companies through technology.  At Bismart platform customers are able to reveiw and rate their insurance providers based on their experience, this forces insurance players to compete in giving our customers the best customer experience.

At Bismart platform customers are able to reveiw and rate their insurance providers based on their experience, this forces insurance players to compete in giving our customers the best customer experience.We enable customers to compare insurance policies from muiltiple providers not just based on price but based on benefits, exclusions and other customers reviews.

Bismart Insurance – VC4A Original: vc4a.com Insurance Penetration in Kenya is at 2.7% due Lack of education/Knowledge, Mistrust, inaffordability and lack of transparency.

The new insurance product called Area Yield Index Insurance (AYII) by Pula Insurance will mitigate various risks being faced by smallholder farmers and is expected to cater for 14 million bags of fertilizers, among other insurance products for 3.9 million farmers by next year, and then 19 million farmers by 2025.

The financial services industry today is characterized by change. Investor interest and capital is pouring into fintech companies – digital banks, insurtechs, wealthtechs, proptechs and every option in between are shifting how financial services are created, offered and evaluated. New changes, new challengesThis shift has spurred many traditional financial institutions to take action. Yet, changes aren’t always straightforward. Financial institutions know they need to embrace innovation, and they also have to find better ways to understand and respond to their customers.At the same time, the shift has put a spotlight on a new area of opportunity for big tech companies like Alibaba, Apple, Google, Tencent and others. These companies have incredible reach, deep roots into their customers’ lives, and robust customer data. Big techs are also constantly looking for ways to provide their customers with more value, to enhance customer loyalty by providing a more integrated ecosystem. Most already offer payments solutions, so extending their offerings to include financial products makes sense. However, there are no strong indicators that the big tech companies want to become banks. The regulatory burden is so far considered too high for their appetite1. Forging strategic alliancesBig tech and financial institutions are already investing in fintechs to help advance their strategic goals. For example, Tencent led a $35 million investment in open banking focused TrueLayer in the UK this year2.What they are realizing that partnerships don’t have to be limited to start-ups – working together with established institutions can create value. Over the past 6 months, there have been a number of strategic business relationships announced, such as Google’s partnership with Citibank and Stanford Federal Credit Union, to offer smart checking accounts3 and Apple’s announcement of a partnership with Goldman Sachs to offer the Apple Card credit card4. These will likely only be the beginning.