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Funding Pula: Insuretech Startup Closes $6M Series A Funding to Scale Up Business Across Africa 0 SharesShareTweetSharePin The African Insuretech service provider, Pula, has recently closed a US$6 million Series A funding round led by TLcom Capital and had participation from Women’s World Banking. It specializes in digital as well as agric insurance to derisk smallholder farmers across Africa. This new round of investment to the insuretech startup will be used to scale up operations in the company’s existing 13 markets across Africa. Pula has so far impacted over 4.3 million farmers on the continent and the new funding will help push its expansion into Asia to power resilience and profitability for Asian smallholder farmers. Pula was launched by Rose Goslinga and Thomas Njeru in 2015, to design and deliver innovative agricultural insurance and digital products to help smallholders farmers improve their farming practices, endure climate risks and bolster their incomes. This has become necessary because for smallholder farmers in emerging markets, the traditional method of calculating insurance through farm visits is often expensive, meaning they are often neglected from financial protection against climate risks.

Another startup is Apollo Agriculture which raised $6 million Series A, akin to Pula. Not only did the pair raise the same round, Apollo Agriculture and Pula both deal with providing financial resources to smallholder farmers.

Pula is solving this problem by using technology and data. Through its Area Yield Index Insurance product, the insurtech startup leverages machine learning, crop-cut experiments and data points relating to weather patterns and farmer losses, to build products that cater to various risks.But getting farmers on board has never been easy, Goslinga told TechCrunch. According to her, Pula has understood not to sell insurance directly to small-scale farmers, because they can suffer from optimism bias. “Some think a climate disaster wouldn’t hit their farms for a particular season; hence, they don’t ask for insurance initially. But if they witness any of these climate risks during the season, they would want to get insurance, which is counterproductive to Pula,” said the founder in a phone call.

Pula, a Kenyan insurtech startup that specialises in digital and agricultural insurance to derisk millions of smallholder farmers across Africa, has closed a Series A investment of $6 million.The round was led by Pan-African early-stage venture capital firm, TLcom Capital, with participation from nonprofit Women’s World Banking. The raise comes after Pula closed $1 million in seed investment from Rocher Participations with support from Accion Venture Lab, Omidyar Network and several angel investors in 2018.

African agriculture, especially small farms, have not had it easy over the past few years. Droughts, pests, floods, and local conflict have exacerbated challenges for many food producers. This is why insurtech startup Pula is working to provide small farmers with insurance to help manage the implications of climate change and other environmental uncertainties. The startup begins the farming season by sending representatives to farms to gauge the potential yield of the season. Pula then sends this estimate to insurance companies to generate a policy offer. According to Pula, the initiative has been so successful because in every African country they have worked in, there are insurance companies willing to support their initiative.

Over 2.5 billion of the world’s adults remain unbanked and have no access to formal banking or semiformal microfinance institutions according to a report by McKinsey.

Pula Advisors, a fintech firm reimagining agricultural insurance to protect smallholders worldwide, with operations in Kenya, Rwanda, Uganda, Nigeria, Ethiopia and Malawi has partnered with the Consultative Group to Assist the Poor (CGAP) to deploy satellite-based agricultural insurance to smallholder farmers in Nigeria who are estimated to be around 18 million. With the partnership, Pula will install satellite technology to track a wide range of catastrophes cost effectively, at speed and without missing out on any areas.

“We hope that the high-quality yield and satellite data available today will enable local insurers and Pula Advisors to create an innovative yield predictive model that decreases the cost of area yield index insurance. At the end of the day, we want to make this product more accessible to smallholder families, allowing them to invest with more confidence and increase their yields,” said Emilio Hernandez, who leads CGAP’s work with smallholders.

At Pula, we are radically restructuring agricultural insurance, using technology to insure the previously unbanked, uninsured, untapped market of 1.5 billion smallholders worldwide. We work in nine countries across Africa and Asia, and in 2017 alone, we facilitated crop and livestock insurance cover to 611,000 farmers in Kenya, Rwanda, Uganda, Nigeria, Ethiopia and Malawi.

Pula uses satellite data and farm yield measurements to understand how weather patterns affect a smallholder farmer’s yield, and uses this information to automate compensation in case of loss. The company also provides farmers with targeted agronomic advice via SMS messaging, helping them grow more from their existing landholdings.

Insurtech startup Pula announced today that it has closed a seed funding round to advance its efforts to provide insurance to smallholder farmers in Africa and South Asia.

Pula, a five-year old insurtech startup, provides small scale farmers with agricultural insurance to help manage the risk of enduring extreme conditions. Insurtech is one of the fast-growing sub-sectors of the fintech, which has booming with investors in African startups.

Pula will also be expanding to Asia, targeting smallholder farmers as it has in Africa, with a focus on Philippines, Thailand, Turkey, and Pakistan. “What we’ve realized is that African solutions are in no way inferior to Asian, European solutions

Since it was founded in 2015, Pula has impacted 4.3 million farmers across 13 African markets. Goslinga says key to Pula’s business model is helps insurance companies better understand the risks of small scale farming.With an average premium subscription of $4 for small-scale farmers in Africa, Pula actually markets the insurance product to banking partners rather than directly to farmers. The banks make the insurance mandatory before they approve loans to the farmers.

Pula uses insurance and digital products to help smallholder farmers endure climate risks, improve their farming practices, and bolster their incomes over time. LEARN MORE

FinTech Innovation Challenge “Making Finance Work for Women 2019” Award! Pula is an agriculture insurance provider for smallholder farmers in African emerging markets lead by CEO and cofounder Rose Goslinga. They are radically restructuring agricultural insurance, using technology to insure the previously unbanked, uninsured, untapped market of 1.5 billion smallholders worldwide.

Two weeks ago a Kenyan fintech provider PULA was among 20 finalists pitching at the Singapore Fintech Festival. The presentation by the CTO Sitati Kituyi was selected among the winners, enabling the company to walk away with a cash prize of USD 50,000, getting an exclusive opportunity for networking with investors and a fast-tracked application for the Monetary Authority of Singapore (MAS) Financial Sector Technology and Innovation (FSTI) Proof-of-Concept Scheme. Pula ‘restructures agricultural insurance and seeks to use technology to insure the previously unbanked, uninsured and untapped market of smallhodlers across the globe. It facilitates crop and livestock insurance coverage and works with Fortune 500 companies, global NGOs, research institutions, and governments to help provide smallholders the protection they need in an increasingly unpredictable market.’ The finalists who eventually pitched for the Global Fintech Hackcelerator were selected through two parallel scouting programmes. The local programme which aimed to tackle problem statements originating from the financial industry in Singapore and the broader Asia region saw 10 winners shortlisted from among 200 submissions by companies across 30 countries.

“I hope that Pula continues in the future and that we can continue to improve our future through its benefits.” Festus Mutio, farmer, Kitui County, Kenya

Across Pula’s eight African markets, insurance penetration rates are typically less than 5 percent. Pula innovates to improve this. The farmers realize that insurance is useful, but they are not willing to pay its upfront cost.

The new insurance product called Area Yield Index Insurance (AYII) by Pula Insurance will mitigate various risks being faced by smallholder farmers and is expected to cater for 14 million bags of fertilizers, among other insurance products for 3.9 million farmers by next year, and then 19 million farmers by 2025.

Pula says it provides farmers with insurance bundled with inputs (such as seeds and fertiliser) and farmer advisory services to help increase their yields and boost (and protect) their income. “In our five years since launching, we’ve built strong traction for our products. However, the fact remains that across Africa and other emerging markets, there are still millions of smallholder farmers with risks to their livelihoods that have not been covered,” says Goslinga. Insurance is unpopular in Africa, with the continent’s insurance penetration estimated to be 2.8% in 2017. Insurance penetration is particularly low in the agricultural sector, and convincing farmers to buy insurance during favourable seasons is difficult.

The Insurtech award which targets non-insurers collaborating with insurers to improve customer service delivery, product development and innovation was organised by the African Reinsurance Corporation (Africa Re). The company was recognised for successfully managing over 4.3 million smallholder farmers through their Area Yield Index Insurance product. It provides insurance services and digital solutions to farmers in 12 countries in Africa, with Nigeria being the leading market for Pula.

We design and deliver best in class agriculture index insurance products to protect farmers

Pula handles end to end management of the delivery of insurance to farmers, including field operations, farmer onboarding/education and claims assessment and payouts.

Every year, we work to reach around 1 million small farmers with the resources they need to diversify and improve their crops, increase their incomes, and become more resilient in the face of a rapidly changing climate.   Our vision is that small farmers have greater agency over their livelihoods. This means access to the insurance, advice and resources they need to generate enough profit to feed their families and thrive. By supporting Pula, we continue to take steps in this direction — a world in which all small farmers can rest assured their livelihood is safe and they have what they need to prosper and grow.

Farmers in emerging markets face challenges with low productivity. Due to the risks they face from ongoing climate change, pests and diseases, farmers struggle to find financial stability. Pula is at the center of an ecosystem that helps them manage their risks with insurance and digital solutions.

If you would have told me 10 years ago that I would be running a company that does agriculture insurance, I would not have believed you. Agriculture has not been an area that people have invested in across Africa. Many of my cousins and childhood friends still work on their farms, but they are reluctant to invest, putting in only what they can afford to lose.The reason they don’t invest is simple. The chance of them losing their money due to the vagaries of the weather is huge. Working in insurance got me to understand about probabilities of loss early on — probabilities that cause our continent to be food insecure.

Pula’s mission is to give farmers confidence by providing risk mitigation. Our solutions protect a farmer’s investment by pairing it with insurance. We build business cases to persuade Fortune 500 companies, seed and fertilizer suppliers, lending institutions, and governments in Africa, that embedded insurance will help deliver better results for both businesses and food security.

Our pilot with Pula revealed that most data sets in the countries where Pula works still focus on larger farm sizes, not the very small farms of poorer, vulnerable farmers, which reduces variation in the model. Additionally, if yield data are not available for a long period or across climatic regions, the predictability of the model is further reduced. This innovation holds tremendous promise for inclusion but will need space for experimentation to perfect.

The Mastercard Foundation Fund for Rural Prosperity (FRP) is investing $2.8 million in three companies from Burundi, Malawi, and Uganda to support projects that expand financial inclusion in rural Africa.

The three companies, Prothem Usine, Pula Advisors, and Enviu BV, were selected from among 195 firms that submitted applications to the third phase of the Fund’s 2017/2018 rolling competition. This competition is an effort to find and support scalable financial products and services for rural areas of Africa.